Live Streaming UFC 111 Press Conference @ 3PM EST

March 24, 2010 will stream the UFC 111 Press Conference at 3:00 PM EST today.

You can view it right here: on Newest Episode of Cage Cast

March 24, 2010 and Zak Woods of Watch Kalib Run sit down to discuss all things business of MMA on the latest episode of Cage Cast, The Return of the Mega-Event.

Join us for 15 minutes as we cover the following topics in particular:

  • UFC on Versus
  • MMA in 2009
  • The PPV cycle
  • UFC Primetime
  • Quality over quantity Blue Book

February 23, 2010

Blue Book a term often referring to an almanac or other compilation of statistics and information. The term dates back to the 15th century, when large blue velvet-covered books were used for record-keeping by the Parliament of the United Kingdom.

Today published the first entry in the Blue Book. The Blue Book is an unofficial database of MMA business statistics made available as a complimentary service to the MMA industry. Over the years many members of the MMA business community have expressed interest in such a database and hopes that it will prove to be a reliable, convenient one stop resource for all things in the business of MMA.

The database is a work in progress and will be updated and amended on an ongoing basis. It currently includes statistics from 2006-2009. All statistics are based on the best available information, however, does not certify the accuracy of any information provided.

The following Blue Book reference pages are now available: on The Showdown (Fan 590 Toronto)

February 19, 2010

Join on Toronto’s Fan 590 radio as we discuss the business of mixed martial arts with Showdown Joe Ferraro.

Topics include:

  • Smack talk in MMA (Sonnen & Hardy)
  • What motivates people to watch MMA
  • Current trends in sponsorship
  • The WEC’s April PPV
  • The exciting months ahead

UFC 110 Coverage @

February 17, 2010

Streaming coverage of UFC events is available on courtesy of Click the UFC Stream at the top of the navigation bar to catch press conferences as they are scheduled below.

Coverage Schedule:

  • UFC 110 Pre-Fight Press Conference: Wednesday, February 17th @ 7PM EST / 4 PM PT
  • UFC 110 Official Weigh-ins: Friday, February 19th @ 10PM ET / 7PM PT
  • UFC 110 Post-Fight Press Conference: Saturday, February 20th @ approximately 10:00 PM PT

*Please note all times subject to change

Also, don’t forget to check for our UFC 110 Payout Perspective which will take a look at some of the most prominent business story lines surrounding UFC 110.

UFC 109 Pre-Fight Press Conference – Live Stream

February 4, 2010

Reminder: the UFC will be holding a pre-fight press conference for UFC 109 today at 1PM PST, which can be viewed on by clicking on the UFC Stream tab at the top of the page.

UFC 109 Coverage @

February 2, 2010

Streaming coverage of UFC events is available on courtesy of Click the UFC Stream at the top of the navigation bar to catch press conferences as they are scheduled below.

Coverage Schedule:

  • UFC 109 Pre-Fight Press Conference: Thursday, February 4th @ 4PM ET / 1 PM PT
  • UFC 109 Official Weigh-ins: Friday, February 5th @ 7PM ET / 4PM PT
  • UFC 109 Post-Fight Press Conference: Saturday, February 6th @ approximately 10:00 PM PT

*Please note all times subject to change

Also, don’t forget to check for our UFC 109 Payout Perspective which will take a look at some of the most prominent business story lines surrounding UFC 109. on Twitter

January 20, 2010

Just a reminder that you can find on Twitter, which is the best way of keeping up to speed on the latest in the business of MMA. The account not only provides direct links to content as soon as it’s posted on the website, but we’ll usually throw up quick hitters that maybe aren’t worthy of an entire post on their own.

So, be sure to add us at MMAPayoutdotcom. You can also follow MMAPayout’s Jose Mendez at MMASupremacy.'s 2009 Best in Business Awards

January 18, 2010


St-Pierre had an incredible 2009 both in and outside of the Octagon. The UFC’s welterweight champion improved his record to 19-2 and established himself as a top sporting attraction with convincing victories over BJ Penn and Thiago Alves at UFC 94 and UFC 100, respectively. He also broke barriers for the sport of mixed martial arts by signing ground-breaking endorsement deals with the likes of Gatorade and Under Armour.

The native of Saint-Isidore, Quebec was again voted Rogers Sportsnet’s Canadian Athlete of the Year, in addition to placing second behind Sidney Crosby in the Canadian Press version of the poll.


Another year, another record broken. Zuffa’s Ultimate Fighting Championship smashed its previous mark for PPV sales in 2009 with nearly 8 million units sold. The organization also broke its record for live gate revenue with over $42 million generated from 20 events.

It was a year in which the company encountered immense success with its first champion vs. champion bout at UFC 94 between Georges St-Pierre and BJ Penn. Zuffa then continued to build momentum with the release of its UFC Undisputed video game in May and UFC magazine in July. However, the key to the year was the success of the UFC 100 weekend: a potent combination of unprecedented media coverage, a fan expo held parallel to the fight, and, of course, the title defenses of the UFC’s two most prominent fighters in Brock Lesnar and Georges St-Pierre.

The year may not have been without its challenges, but in the face of adversity Zuffa emerged from the year in a great position to repeat its success with not just the UFC but also the WEC. Indeed, with the UFC staring at a star-studded line-up of fights and a WEC PPV featuring Urijah Faber and Jose Aldo in Spring 2010, Zuffa will likely find itself right back here next year.


Last year Spencer made headlines with her less-is-more philosophy to MMA that saw her build the St-Pierre brand image with careful sponsorship selection that painted St-Pierre as a clean, strong, and reliable entity to which sponsors could associate their own brands. In 2009, her approach paid off as St-Pierre has become a top draw and marketable commodity for the UFC – evidenced by the major endorsement deals he inked with Gatorade and Under Armour.

Spencer will now look to do the same for Frankie Edgar in 2010 as the young lightweight from New Jersey is set to challenge for BJ Penn’s title in April.


Marc Ratner serves as the UFC’s VP of Government and Regulatory Affairs, and is the driving force behind the UFC’s effort to get MMA regulated in all 50 states. In 2009 alone he helped to open up Massachusetts, Tennessee, Michigan, and the City of Vancouver for MMA.

Ratner is easily one of the most well-respected individuals in the sport because of the way he chooses to do business on a daily basis. With a gentle disposition and calm demeanor, Ratner is engaging to all. However, he has also become one of the sport’s greatest proponents and defenders.

In 2010, you can expect New York and Ontario to be his two major priorities, but with a well of experience under his belt it’s only a matter of time before he locks down MSG and the ACC as viable venues for the UFC and the rest of MMA.


BJ Penn:

Penn rebounded extremely well following his loss to Georges St-Pierre in their blockbuster fight that began the year. The UFC lightweight champion defended his belt twice – both in convincing fashion – against Kenny Florian and Diego Sanchez at UFC 101 and UFC 107, respectively.

The Prodigy earned every bit of his nickname not just with his performances, but also in the way he has slowly developed into the draw that everyone in MMA hoped he’d become. He currently leads the Power Rankings with money generated for his three outstanding headline performances in 2009.


Scott Coker’s vision is quickly becoming a reality as the veteran promoter landed his organization a network television deal, signed the best heavyweight fighter on the planet, agreed to a fighter-sharing alliance with Japanese promotion Dream, and formed a collaborative agreement with Electronic Arts that will showcase Strikeforce fighters in EA’s up-coming MMA game. Not bad.

Expect more from Strikeforce in 2010 as the promotion is planning to hold some 20 events and a very important return to CBS in April. Coker has also signed sports marketing guru Matt Levine to help develop a marketing strategy that will elevate the brand in the New Year.

Ed Soares:

The manager’s stable of fighters includes Anderson Silva, Lyoto Machida, Jose Aldo, Antonio Rodrigo, Antonio Rogerio, and Junior dos Santos – it’s quite possible that by the end of the year Soares fighters will own 50% of Zuffa’s divisional hardware. Impressive.

Soares isn’t on the honorable mention list just because of the success of his fighters – he also happens to be one of the hardest working professionals in the sport. He signed his clients to numerous sponsorship deals in 2009 including a slew of agreements with breakout clothing company Silver Star. Soares also runs his own clothing company, Sinister.

Charles “Mask” Lewis:

The co-founder of clothing company TapouT regrettably passed away earlier this year, only having seen half of his life-long dream realized: MMA’s ascension as a legitimate and popular sport. While his brand has risen to the top of the MMA clothing ladder – generating an estimated $180-200 million in 2009 – Lewis’ spirit and determination will remain with the entire MMA industry as it pursues worldwide acceptance and popularity. on Sports Illustrated Podcast with Josh Gross

January 13, 2010’s Managing Editor Kelsey Philpott joins Josh Gross of Sports Illustrated on his weekly Gross Point Blank podcast to discuss the latest Zuffa stock issuance.

Check it out here:

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