2010 MMAPayout.com Media Rankings # 1 – Sherdog.com

October 29, 2010

Sherdog.com is the longest running, largest, and most recognizable website in MMA. Despite an often contentious relationship with the UFC, the site consistently delivers top notch coverage of the sport. Its content partnership with ESPN has expanded its reach even further in recent years. The forums are the most trafficked among MMA news sites and it features perhaps the most well known and widely listened to audio content in the space.

Ranked # 1

Reach # 1

Content # 4

Features # 1

Influence # 2

Quality # 4

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2010 MMAPayout.com Media Rankings # 2 – MMAWeekly.com

October 28, 2010

MMAWeekly.com is second longest running MMA news site and widely regarded for its professional coverage. Weekly’s just the facts approach makes it one of the most respected and influential sites in the sport.

Ranked # 2

Reach # 4

Content # 3

Features # 3

Influence # 1

Quality # 3

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2010 MMAPayout.com Media Rankings # 3 – MMAFighting.com

October 27, 2010

MMAFighting.com is the new kid on the block when it comes to major MMA sites, but thanks to its AOL Fan House backing and all-star staff it has quickly emerged as one of the sport’s top players. The site’s calling card is its exclusive video content from Ariel Helwani on the scene of every major MMA event.

Ranked # 3

Reach # 3

Content # 2

Features # 5

Influence # 4

Quality # 2

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2010 MMAPayout.com Media Rankings # 4 – MMAJunkie.com

October 26, 2010

MMAJunkie.com has enjoyed a steady rise alongside the growing popularity of MMA. Junkie offers what is arguably the most comprehensive coverage of the sport with a reputation for excellence based on its tireless work ethic. The site’s content is second to none and its audio content features the best lineup of guests in the sport.

Ranked # 4

Reach # 2

Content # 1

Features # 4

Influence # 8

Quality # 1

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2010 MMAPayout.com Media Rankings # 5 – BloodyElbow.com

October 25, 2010

MMA’s premiere blog, Bloody Elbow boasts an impressive reach thanks to its SBNation backing. Everything a blog should be, the site’s coverage is thorough, thought provoking, and has been known to cause a stir in the sport. It also boasts an impressive community of commentators and fan contributors.

Ranked # 5

Reach # 5

Content # 5

Features # 8

Influence # 7

Quality # 6

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2010 MMAPayout.com Media Rankings # 6 – F4WOnline.com

October 22, 2010

Better known as The Wrestling Observer, F4WOnline.com is the go to source for MMA insiders who don’t mind a side of professional wrestling. It’s behind the scenes coverage of the sport and on site reporting is second to none. The premium Wrestling Observer Newsletter is the de facto industry trade publication and sets the standard when it comes to pay-per-view numbers. Its reach and influence despite the fact that the majority of its content is behind a pay wall is a testament to its quality.

Ranked # 6

Reach # 8

Content # 6

Features # 2

Influence # 13

Quality # 5

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2010 MMAPayout.com Media Rankings # 7 – Fighters Only

October 21, 2010

Formerly a UK only magazine, Fighters Only has dramatically expanded its reach in recent years and made a splash with the introduction of its magazine in North America. It upped its profile further last year with the introduction of its annual awards gala, MMA’s only red carpet and black tie event. It does a nice job of blending content from the magazine with exclusive web content to create a compelling website.

Ranked # 7

Reach # 10

Content # 10

Features # 7

Influence # 5

Quality # 11

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2010 MMAPayout.com Media Rankings # 8 – FIGHT!

October 20, 2010

The first major MMA magazine in North America, FIGHT! has established itself as a must read in the MMA world thanks to its distinguished contributors and compelling feature stories. On the web it makes its mark with exclusive video features and a regularly updated blog.

Ranked # 8

Reach # 22

Content # 12

Features # 12

Influence # 3

Quality # 12

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2010 MMAPayout.com Media Rankings # 9 – CagePotato.com

October 19, 2010

Cage Potato is the Daily Show of MMA websites, dominating its niche with an irreverent witty take on the day’s headlines. The site has an impressive following and active community all too willing to join in dishing out the sport’s comedic comeuppance. Its reach is aided by its corporate parent Break Media, a provocateur of all things manly in digital media.

Ranked # 9

Reach # 7

Content # 22

Features # 15

Influence # 6

Quality # 9

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2010 MMAPayout.com Media Rankings # 10 – MMAMania.com

October 18, 2010

SBNation’s MMA Mania boasts an impressive reach and some of the most comprehensive coverage in the sport. This straight forward no non sense news blog lacks any flashy features, but keeps its readers well informed of any and all of MMA’s headlines.

Ranked # 10

Reach # 6

Content # 7

Features # 16

Influence # 11

Quality # 16

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