Mayweather-McGregor will be shown in movie theatres

July 25, 2017

Fathom Events and Mayweather Promotions announced that the two have partnered to put the Floyd Mayweather-Conor McGregor fight in movie theaters.  The event appears to have a list price of $40 per ticket not including tax.

The PPV is $99.99 in HD, but for those not willing to shell out the money they can watch the undercard and main event in a local movie theatre.  The list price is less than half the PPV price.

Still, it is higher than the usual price ($30) for UFC PPVs that are shown in movie theatres.

The fight is set for Saturday, August 26th

Payout Perspective:

Prices may vary but it’s likely that the $40 price is the suggested price point.  One might infer that since Mayweather Promotions was involved in this announcement and not Conor McGregor’s promotion or the UFC, that Mayweather will get the cut of this revenue.  It’s unusual for live events to get much traction in movie theatres, but due to the $100 PPV price and huge marketing push, this could be different.

Mayweather/McGregor New York Tour Stop draws 136,000 on FS2

July 15, 2017

The Mayweather/McGregor World Tour from New York on Thursday drew 136,000 viewers according to Nielsen.  The third leg, and possibly worst, of the four tour stops took place at the Barclay’s Center in Brooklyn.

The tour stop featured Conor McGregor in a long, mink and Floyd Mayweather showering McGregor with ones.  The live airing on FS2 drew 0.07 in the A18-49 and was marred with both parties arriving really, really late to the event.

Los Angeles:  124,000 (live)

Toronto:  107,000 (live)

New York:  136,000 (live)

Payout Perspective:

We don’t have the ratings for the London tour stop, but New York’s stop was the most-watched live tour stop despite the fact that everyone had to wait so long to see the presser.  What turned out to be a good idea, may have devolved over the course of the week of tour stops as the same gimmicks were pulled out for each city.

Replay of Toronto Mayweather-McGregor Presser on FS1 draws 283,000

July 13, 2017

The replay of Toronto’s Mayweather-McGregor press conference on Wednesday drew 283,000 viewers on FS1.  The live show on FS2 drew 107,000 viewers according to Nielsen.

The re-air on FS1 occurred at 11:03 pm ET.  It posted more than Tuesday’s replay on FS1 which drew 133,000.  The live presser from Toronto drew 124,000 on FS2.

Payout Perspective:

283,000 viewers on FS1 is a lot of viewers for what amounted to the same shtick on Tuesday.  It looks like people are getting curious as to the trash talk.  Sports talk radio is covering it and we’ll see if this momentum continues through the week.

Mayweather-McGregor Press Conference in LA draws 124,000 viewers on FS2

July 12, 2017

Tuesday’s Mayweather-McGregor Press Conference on FS2 drew 124,000 live viewers according to Nielsen.  A re-air of the World Tour on FS1 drew 133,000 viewers.

The launch of the World Tour at the Staples Center in Los Angeles aired live on FS2 at 2:30pm.  It peaked with 176,000 viewers.  The re-air on FS1 at 8:00pm peaked with 166,000 viewers.

Payout Perspective:

Getting 124,000 viewers to tune in live, not to mention those watching online via Showtime, is extraordinary considering a large portion of the time was spent waiting for the two to get on stage.  The viewership is a sign that people are engaged with this tour and know that McGregor is a showman that can promote.  Will this translate into PPV buys?  We shall see.

$99.95 HD price tag for Mayweather-McGregor

July 10, 2017

$99.95.  That will be the HD cost for purchasing the April 26th Floyd Mayweather-Conor McGregor.

In SD, the price of the Showtime PPV will be $89.95.  Showtime spokesperson Madelyn Flax told USA Today Sports on Monday.

It will be the second time that a combat sports PPV will cost $99.95.  We all know that the May 2015 fight between Manny Pacquiao and Mayweather cost $99.95 HD.

Payout Perspective:

The $100 (we’re rounding up by 5 cents) PPV was almost expected.  I opined about the possibility of this fight exceeding over $100 for the event in Jason Nawara’s Uproxx article this past April.  Although there might be some concern that $100 is too much for the casual fan and based on the poor in-ring entertainment from Pacquiao-Mayweather, it may scare away some from buying it.  But, with the amount of press and hype centered around this spectacle, it most certainly will draw huge PPV numbers.  While White has stated it could do 5 million PPV buys, I don’t think it comes near that amount.  But if it does over 2-2.5 million buys, the $100 price tag will be one of the biggest revenue drivers for this event.

Fox Sports to air press conferences for Mayweather-McGregor

July 10, 2017

Fox Sports will air the hype for the August 26th Mayweather-McGregor fight according to Kevin Iole of Yahoo! Sports.  The additional hype for the event should help the event as well as the network.

Fox Sports 2 will do specials of “UFC Tonight” this week as the big press tour begins Tuesday at the Staples Center in Los Angeles.  It will air the press conferences on FS2 all this week live and then re-air them on FS1.

There will also be a weigh-in show on August 25th on FS1 and Fox Sports Deportes.  There will be a pre-fight show on August 26th on Fox and Fox Deportes.  Also, there will be a post-fight show on FS1 and Fox Deportes.

Payout Perspective:

The UFC is going to go all out in promoting this fight and the extra TV for this should help.  With so much demand for the press conferences as the complimentary tickets have sold out quickly, televising these pressers make sense should help build some viewership for FS2 and FS1.  Since McGregor is such a draw just for his time on the microphone, I would suggest that there will be some decent ratings for the press conferences.

May-McG Promo Tour Announced, Showtime debuts hype video

July 7, 2017

The road to Mayweather-McGregor began on Friday with promotional announcements from the UFC and Showtime’s first video for the August 26th fight at the T-Mobile Arena in Las Vegas.

The UFC announced via press release a world press tour starting Tuesday, July 11th at the Staples Center in Los Angeles.  Tickets will be distributed for the tour but they will be free for the public.  In addition, the world tour will go to Toronto on Wednesday, July 12th, Brooklyn on Thursday, July 13th and London on Friday, July 14th.

Showtime’s promotional video is below:

Payout Perspective:

There will be no expense spared for this rather ambitious week of promoting the fight.  There may be some hope that the UFC 213 momentum will help this press tour…or vice versa.  I expect a raucous crowd for these pressers which might rival the Mayweather-Ricky Hatton tour but bigger.  Even the Pacquiao-Mayweather press tour was tame but with McGregor’s press conference antics, next week will be better than the actual fight.  I certainly think that the London press tour will be must-see.