Bellator 184 draws 437,000 viewers on SpikeTV

October 9, 2017

Bellator 184 drew 437,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The ratings are the lowest for 2017 on Spike TV.

According to Nielsen, the telecast drew 0.16 in the A18-49 demo.

The event was headlined by Darrion Caldwell taking the bantamweight title away from Eduardo Dantas.

Payout Perspective:

In all honesty, I forgot that this event was on this past Friday.  Whether it was my oversight or the lack of marketing for this card, there was not much made about the card despite a title fight.  Bellator’s telecast was followed by Bellator Kickboxing which drew only 250,000 viewers.  Not the best of night’s for combat sports on Spike TV.

Updated ratings for Bellator 177 and Bellator Kickboxing

April 21, 2017

An update from last Friday’s Bellator 177 has the event peaking at 859,000 viewers per Nielsen.  In addition Bellator Kickboxing last Friday peaked at 452,099 viewers on Spike TV.

Bellator 177’s viewership drew 595,000 viewers in DVR+3 ratings.  Bellator drew 577,000 viewers in overnight plus same day ratings.  Kickboxing’s adjusted viewership increased to 321,000 viewers.  It drew 295,000 viewers and 118,000 in the A18-49 demo per Sports TV Ratings.

Update on Bellator 176 ratings and Bellator Kickboxing draws 399K viewers

April 13, 2017

Bellator 176 peaked with 688,000 viewers on Saturday afternoon on Spike TV per Nielsen.  In addition, Bellator Kickboxing which aired after Bellator MMA on Spike TV drew 399,000 viewers.

Bellator Kickboxing aired immediately after Bellator MMA on Spike TV.  The event aired from Torino, Italy.  It peaked with 579,000 viewers.

Bellator MMA’s DVR+3 rating drew 496,000 viewers.

Payout Perspective:

Relatively speaking, good numbers for Bellator Kickboxing (rating includes DVR+3 rating) considering last September’s edition of Bellator Kickboxing drew 287,000.  In April it drew 346,000 viewers.  In June, it hit its peak of 418,000 viewers.  The DVR numbers are slightly stronger for Bellator MMA as those who were out on Saturday afternoon recorded the event to watch later.

Kickboxer’s estate sues Roufusport

March 25, 2017

The Estate of Dennis Munson, Jr. has filed a lawsuit against the Roufus Sport and other entities as a result of his death during an amateur kickboxing event in Milwaukee.  John Diedrich of The Milwaukee Journal-Sentinel reported on the lawsuit and previously wrote about the errors that occurred on the night the amateur kickboxer died.

In addition to Roufus Sport, the estate sued the ring side doctors on hand among others that failed to stop the unregulated amateur fight.  At the time, amateur kickboxing was not covered by the state of Wisconsin – only boxing and MMA.  A law was passed after the unfortunate incident to include kickboxing as a regulated sport in the state.

Since kickboxing was unregulated at the time, the state did not investigate the event.  An investigation by the Milwaukee Police Department and the district attorney’s office did not bring criminal charges.

Payout Perspective:

The lawsuit, filed this past week, was likely to occur due to the safety failures surrounding the event.  It’s not clear that regulation would have saved Munson’s life, but there would be a greater likelihood that with safety rules in place, the fight would have been stopped earlier and/or the measures to ensure the medical attention needed might have prevented his death.

Bellator Kickboxing draws 287,000 viewers on Spike TV

September 26, 2016

Bellator Kickboxing drew 287,000 viewers on Spike TV Friday night according to Sports TV Ratings.

Friday’s event was live from Budapest, Hungary.  In addition, the event which aired from 9:00pm-10:51pm ET drew 105,000 in the adult 18-49 demo.

Previously, Bellator Kickboxing drew 346,000 viewers in its debut this past April.  In June it improved to 418,000 viewers .

Payout Perspective:

Bellator went up against College Football on FS1 (USC/Utah) which drew 1.042M viewers.  The event was the lowest-rated of the 3 thus far as Bellator is attempting to re-introduce kickboxing to Spike.  Thus far, it does not seem to be working.

September’s PBC on Spike draws 547,000 viewers

September 13, 2016

PBC on Spike TV Friday night drew 547,000 per Sports TV Ratings.

In the main event Daniel Jacobs stopped Sergio Mora to retain his middleweight world title.  Per Sports TV Ratings, it drew 187,000 viewers in the adult 18-49 demo.

The event was up a slight increase from PBC last event on Spike TV in August.  Jacobs’ win makes him the next in line to face Gennady Golovkin if we listen to the World Boxing Association’s issuance of a mandatory challenge.

PBC on Spike
3/13/2015 869,000
4/24/2015 569,000
5/22/2015 772,000
6/12/2015 446,000
8/14/2015 679,000
9/11/2015 581,000
10/16/2015 315,000
11/13/2015 466,000
4/1/2016 873,000
4/29/2016 513,000
7/29/2016 531,000
8/27/2016 507,000
9/9/2016 547,000

Payout Perspective:

Notably, PBC on Boxing did better than Glory Kickboxing on ESPN2 later that night as it drew 517,000 viewers.  Earlier in the college football on ESPN2 featuring Louisville-Syracuse scored the highest rating for sports on cable Friday night with 1.73 million viewers.

Yao Ming investment group acquires stake in parent company of Glory Kickboxing

September 12, 2016

Former NBA basketball player Yao Ming’s investment company has acquired “a significant stake” in Glory Sports International, the parent company of Glory Kickboxing.  Per a Glory press release on Monday, it has completed a Series B financing led by Yao Capital.

Via Glory press release:

Focusing on growth stage sports & entertainment investment opportunities, Yao Capital was founded by former NBA superstar Yao Ming, veteran investor David Han, the former Chief Investment Officer of Wanda Group and former Managing Director of The Carlyle Group, and Erik Zhang, Yao Ming’s long-time business partner and Team Yao leader.

“To me, the sport of kickboxing is a synonym for courage, grit and the will to succeed,” said Yao Ming, Chairman and co-founder, Yao Capital. “As kickboxing is gaining worldwide popularity among the younger generation, Yao Capital is pleased to partner with GLORY, the world’s number one league in this field. Today, we join forces to promote the sport of kickboxing and encourage more young people to be involved in this sport to become the hero in their own life.”

Payout Perspective:

Yao had a successful career in the NBA with the Houston Rockets and was elected to the Hall of Fame this past year.  Since retiring, Yao has become involved in various businesses.  Yao Capital was established in January 2016.  The investment in sports continues as we know the UFC was purchased by a group led by WME-IMG for $4 billion.  Formula One Racing was recently purchased by Liberty Media valued at $4.4 billion.  Yao’s deal likely represents an opportunity to diversify its holdings as well as the possibility of expanding into China.  For Glory, the investment should help with its infrastructure as it likely looks to expand.

Rampage main event at Dynamite 2 draws over 1M viewers

June 29, 2016

Rampage Jackson’s win over Satoshi Ishii at Dynamite 2 on Spike TV Friday night drew 1,040,000 viewers per Nielsen.  The main event peaked with 1,140,000 viewers.

Overall the 3-hour broadcast on Spike TV Friday night drew 675,000 viewers in adjusted DVR+3 ratings. In overnight (Live + SD) ratings, Dynamite 2 drew 601,000 viewers.

In addition, Bellator Kickboxing which aired immediately after Dynamite 2 drew 439,000 viewers.  The main event featuring Joe Schilling-Hisaki Kato drew 624,000 viewers and peaking with 642,000.  The overnight ratings for Bellator Kickboxing drew 418,000.

Payout Perspective:

The adjusted rankings and viewership during the respective main events are very good.  Obviously, June 2015’s tentpole event fared much better as Slice-Shamrock peaked at 2.1M viewers which was the best in company history.  However, Dynamite 1’s highest quarter hour this past September drew 930,000 viewers.  The Rampage Jackson fight drew better despite the overall average of the event doing less than September’s Dynamite event.

Bellator Kickboxing draws 418,000 in second event

June 27, 2016

Bellator Kickboxing on Spike TV Friday night drew 418,000 viewers which is an increase from its debut.

Per Sports TV Ratings, it drew 210,000 viewers in the adult 18-49 demo.  The event aired (10:59pm-12:40am) immediately after Bellator 157.

In April, Bellator Kickboxing drew an average of 346,000 viewers.  It averaged 464,000 for the first hour and peaked with 730,000 viewers.

Payout Perspective:

We will update this with more information on the ratings but one might suspect the first hour of Bellator Kickboxing was bolstered by Dynamite 2.  Even though the overall Dynamite 2 rating may have disappointed, an average of 418,000 viewers for kickboxing on Spike TV is very good.  It’s a nice start for Bellator’s Kickboxing promotion and shows that there is a potential market for the sport.

Bellator Kickboxing’s debut draws 346,000 on SpikeTV

April 29, 2016

Bellator Kickboxing last Friday drew an average rating of 346,000 on Spike TV per Nielsen.  The debut of the promotion’s kickboxing followed Bellator 153.

Notably, per Nielsen the first hour of Bellator Kickboxing averaged 464,000 viewers and peaked with 730,000.

Payout Perspective:

The debut of Bellator’s foray into kickboxing promotion did well considering it was late at night following a two hour plus Bellator card.  The broadcast did slightly lower than the average for Glory on Spike TV (in 13 events on the network, it averaged 426,000 viewers).  We shall see if Bellator can fare better than Glory did on Spike.

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