Cotto retirement fight scores 944K on HBO

December 5, 2017

Miguel Cotto’s retirement fight against Sadam Ali drew 944,000 viewers on HBO Saturday night according to Nielsen.  The fight peaked with over 1 million viewers as fans saw Ali score a major upset over Cotto in his final fight.

Via ShowBuzz Daily, the fight drew 0.34 in the Adult 18-49 demo and 0.42 in Males 18-49 during the 12-round fight.  The fight peaked at 1,012,000 viewers.

The other fight of the telecast saw Ray Vargas defeat Oscar Negrete.  The win for Vargas drew 697,000 viewers and 0.23 in the Adult 18-49 demo.  It peaked with 697,000 viewers watching the fight.

Payout Perspective:

Only Terrence Crawford’s win over Felix Diaz this past May did better in peak viewership than Cotto’s last fight.  It was a very entertaining bout despite the feeling that Cotto would outclass his opponent.  The event went up against the UFC 218 PPV and viewership was fairly high which may mean that boxing fans tuned in due to it being Cotto’s last fight.

Kovalev fight draws second-highest rating boxing event on HBO this year

November 29, 2017

Coming back from his loss to Andre Ward, Sergey Kovalev returned to HBO and drew one of the best ratings for a live event on the network this year.  According to Nielsen, his fight with Vyacheslav Shabranskyy drew an average of 869,000 viewers peaking at 900,000 viewers Saturday night.

Kovalev’s fight lasted just two rounds as he thoroughly outclassed Shabranskyy.  Only the Terrence Crawford-Felix Diaz fight on HBO this past May drew higher ratings for a live event.

There were three fights on HBO Saturday night.  In the first fight, Yuriorkis Gamboa defeated Jason Sosa in somewhat of a controversial win.  The fight averaged 763,000 viewers and peaked at 846,000.  It also drew 0.24 in the A18-49 demo.  Sullivan Barrera defeated Felix Valera in the second bout of the evening.  The fight saw both men knock each other down in one round.  The event averaged 760,000 viewers and peaked with 805,000.  The event drew 0.25 viewers in the A18-49 demo.

Payout Perspective:

The ratings show that Kovalev is still a viable draw for HBO.  His fight did not last long but based on the numbers, it’s clear that there is an audience for him even on a holiday weekend which could have buried this event.  We will see how/when Kovalev returns, the type of promotion he will receive.

Jacobs-Arias fight on HBO draws 706,000 viewers Saturday

November 15, 2017

The Daniel Jacobs-Luis Arias fight on HBO Saturday night drew 706,000 viewers according to Nielsen via ShowBuzz Daily.

Jacobs’ victory over Arias peaked at 765,000 viewers.  The co-main event featured Jarrell Miller and Mariusz Wach drew 673,000 viewers and peaked at 739,000 viewers.  Miller defeated Wach in the heavyweight matchup.  The other fight on the telecast saw Cletus Seldin defeat Roberto Ortiz and drew an average of 532,000 viewers peaking at 556,000.

Also of note, the shoulder programming featuring Jacobs drew 265,000 viewers for the 15 minute lead-up to the event.

Payout Perspective:

The HBO telecast went up against ESPN’s boxing telecast which drew the second-highest rating since Top Rank and HBO partnered.  The ratings are good considering the competition on Saturday night which included the UFC and college football.

HBO Boxing telecast tops out at 613,000 viewer average for undercard

October 25, 2017

HBO’s Boxing telecast on Saturday night drew an average of 613,000 viewers for Demetrius Andrade and Alantez Fox per Nielsen according to ShowBuzz Daily. The main event between Albert Machado and Jezreel Corrales drew 545,000 viewers.

The 47 minute Andrade-Fox fight, which Andrade won, peaked at 685,000 viewers per Nielsen.  It drew 0.22 in the A18-49.  The Machado-Corrales fight peaked at 595,000 viewers and drew 0.20 in the A18—49 demo.  Machado defeated Corrales in the main event.

The first fight of the night was a taped bout from Ireland featuring Ryan Burnett defeating Zhanat Zhakiyanov averaged 576,000 viewers and peaked at 618,000.  The fight drew 0.17 in the A18-49 demo.

Payout Perspective:

It’s not too often that the undercard outdraws the main event, but it happened this past Saturday.  This likely means that the casual viewers tuned in to watch boxing and did not know the fighters in the main event which is too bad.

GGG-Canelo replay on HBO draws 726,000 viewers

September 26, 2017

HBO’s Boxing telecast which included a replay of the GGG-Canelo fight drew 726,000 viewers via Nielsen.  The live fight of the telecast drew 687,000 viewers.

Saturday night’s event which replayed GGG-Canelo peaked at 840,000 viewers and drew 0.24 in the A18-49 demo.

The fight between Jorge Linares and Luke Campbell peaked at 726,000 viewers and drew 0.23 in the A18-49 demo.  Linares won via split decision.

Canelo PPV replays on HBO:

Canelo-JCC, Jr:  769,000

Canelo-Khan:  767,000

Canelo-Smith: 459,000

Canelo-Cotto:  901,000

Payout Perspective:

Despite the hype for this fight it is only third on the above list in terms of replay viewership.  This is surprising considering the draw and how most thought this

Rungvisai-Chocolatito draw 796,000 on HBO

September 15, 2017

HBO Boxing After Dark this past Saturday drew 796,000 viewers for the main event featuring the rematch of Sor Rungvisai and Roman Chocolatito Gonzalez.

The event featured 3 fights on the telecast and ran opposite UFC 215 this past Saturday.  The event was dubbed, “Superfly,” since it featured super flyweights on Saturday event.

The main event pitted the rematch in which Rungvisai knocked out Chocolatito in the fourth round of their super flyweight championship.  The peak occurred during their fight and scored 835,000 viewers.

The co-main event of the evening featured Japan’s Naoya Inoue defeating Antonio Nieves.  Inoue, perhaps the next challenger to Rungvisai, defeated Nieves after the banker featured in the Wall Street Journal the same day, did not come out for round 7.  The event drew 735,000 viewers and peaked at 770,000.

In the first fight of the evening, Juan Francisco Estrada defeated Carlos Cuardras.  The fight drew 608,000 viewers with a peak of 714,000 viewers.

Payout Perspective:

Very good ratings for the main event considering that this telecast focused on fights in some of the smallest weight divisions in boxing.  Many people had heard or saw the first fight between Rungvisai and Chocolatito and wanted to see they could match the action of their first fight.  It did not go to a decision but fans should have been impressed with Rungvisai’s stoppage of Gonzalez.

Cotto-Kamegai draws 730,000 on HBO

August 31, 2017

The Saturday night HBO live telecast of Miguel Cotto versus Yoshihiro Kamegai drew 730,000 viewers per Nielsen via ShowBuzz Daily.

According to a report from the LA Times, the event peaked at 805,000 viewers which was very good considering all of the hype centered around The Money Fight.  Cotto dominated a spirited fight with Kamegai and earned a unanimous decision.  Notably, the fight ended prior to the start of the Mayweather-McGregor fight.  The Money Fight was delayed due to technical issues with providers but the Cotto fight probably would have ended prior to the anticipated original start time.

The other fight on the HBO telecast was Rey Vargas fighting Ronny Rios.  Vargas defeated Rios in a super bantamweight fight.  The peak audience for the fight was 687,000 viewers and drew an average viewership of 524,000.  The fight competed with the undercard of the PPV telecast.

In addition, the first episode of the 24/7 between Canelo and GGG drew 351,000 viewers and 0.12 in the A18-49 demo.  A portion of the telecast went up against The Money Fight.

Payout Perspective:

It was a strong night of boxing and the HBO telecast did not fall off due to the PPV telecast.  Perhaps boxing fans wanted to find a fight prior to the PPV and I would imagine a lot of fans were flipping back and forth between the HBO telecast and waiting on the Mayweather-McGregor fight.

Ratings for HBOs BAD and PBC on FS1 from Saturday

July 20, 2017

HBO’s Boxing After Dark Saturday night drew 683,000 viewers for its main event on the network per Nielsen via ShowBuzz Daily.   The two other fights on the telecast scored in the 600,000

The event is more than its last Boxing After Dark main event this past January which drew 497,000 viewers.  This past Saturday, Joe Smith, Jr. faced Sullivan Berrera.  Despite being dropped in the first round, Berrera came back to dominate the fight and win a 10-round bout.  In addition, Miguel Berchelt defeated Takashi Miura via unanimous decision and Jerzeel Corrales defeated Robinson Castellanos.

The Berchelt fight drew 617,000 viewers while the Corrales fight drew 629,000.  Both scored 0.21 in the A18-49 demo.

There were three boxing telecasts Saturday.  PBC on Fox drew 886,000 viewers on the network,while  PBC on FS1 served as an add-on to the Fox event.  The show on FS1 drew 277,000 viewers and 0.08 in the A18-49 demo for a two-hour telecast which aired immediately after the Fox show.  The Fox show peaked above 1 million viewers.

Payout Perspective:

 

PBC on Fox drew less than a million and the FS1 event did as well as it usually does on the network.  The shows on HBO had modest viewership with each of the three fights drawing in the 600s range which is good for the network after losing much of its prized fighters since Bob Arum signed a tv deal with ESPN.

Ward/Kovalev 2 replay draws 752,000 on HBO

June 28, 2017

The HBO replay of Ward/Kovalev 2 this past Saturday drew 752,000 viewers per Nielsen via ShowBuzz Daily.  It drew a 0.52 rating in the A18-49 category.

The replay is less than the 834,000 viewers that saw their first fight on HBO last November.  We should note that the replay of the first fight was accompanied by a live Vasyl Lomachenko fight.

Payout Perspective:

While replays on HBO due not garner the viewership as live events on the network, comparing the first and second fights reflects less interest in the rematch.  From the PPV buy rate being floated around, it seems that this holds true as it looks like the second fight between the two drew less buys than the first.  Whether it was the matchup or the lack of interest, I would have expected more based on the very good fight the two put on in 2017.

Crawford-Diaz draw 961,000 viewers on HBO

May 23, 2017

The Terrence Crawford-Felix Diaz fight on HBO Boxing drew 961,000 viewers on Saturday night per ShowBuzz Daily.

Crawford dominated the fight against Diaz.  Per ShowBuzz Daily, it drew a 0.37 rating in the A18-49 demo.

The other fight on the telecast between Raymundo Beltran and Jonathan Maicelo drew 687,000 viewers on HBO.

Previously, Crawford drew 982,000 viewers for his fight this past February against Hank Lundy.  In October 2016, Crawford drew 1.07M subscribers against Dierry Jean.  In April 2015, he drew 1.004M subscribers against Thomas Dulorme.

Payout Perspective:

The telecast was opposite a Showtime show so there may have been a split in viewership.  Crawford is one of HBO’s prized boxers but will he get a shot at the upper echelon?  The one sure way is a big fight with Manny Pacquiao.  The ratings reflect that his viewership is around 1 million viewers but if he’s to return to PPV, he’ll need a Pacquiao fight to do so.

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