UFC Fight Night 109 attendance, gate and bonuses

May 28, 2017

MMA Junkie reports the attend ace, gate and bonuses from UFC Fight Night 109 in Stockholm, Sweden.

The event drew 12,668 for a gate of $1,920,000 at the Ericsson Globe in Stockholm.  It was the third highest gate in Stockholm since the UFC debuted in 2012.

  1. UFC on Fuel TV 2 – April 2012   15,428 for a live gate of $2,230,000
  2. UFC on Fuel TV 9 – April 2013 14,506 for a live gate of $2,710,53
  3. UFC Fight Night 109 – May 2017 12,668 for a live gate of $1,920,000

In addition, bonuses went to Alexander Gustafsson, Glover Teixeira, Bojan Velickovic and Damir Hadzovic.  The main event between Gustafsson and Teixeira drew the Fight of the Night.  Gus won via 5th round stoppage.  Prelim fighters Velickovic and Hadzovic drew Performance bonuses.  Each drew $50,000.

Payout Perspective:
The Swedish fans are passionate for MMA and have turned out for the UFC.  It helps having a fighter like Gustafsson who did not disappoint the fans or his girlfriend as The Mauler proposed in the Octagon.

UFC 211: Payout Perspective

May 15, 2017

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 211 from Dallas, Texas where two titles were successfully defended.

Stipe stops JDS

Stipe Miocic withstood a couple stiff leg kicks to stop Junior Dos Santos in the first round of their Heavyweight title fight.  Miocic dropped JDS after clipping him with a punch.  He followed up with punches over a crumpled former champion.  For JDS, the long layoff did not help and one has to wonder if he still has anything left in fighting.  He looked timid at times in avoiding Miocic despite scoring early with leg kicks.  But, putting his back to the fence was his downfall.

One has to wonder if there is a healthy Heavyweight on the roster that could challenge him at this point.  You can argue that Stipe could wait and face Cain Velasquez or take on Derrick Lewis if he gets past Mark Hunt in June.

Joanna Champion remains on top

She had a huge welt on her forehead but Joanna Jedrzejczyk survived a first round onslaught by Jessica Andrade.  From then on, Joanna outclassed Andrade and secured her spot as the Queen of the Division.  Andrade was game but as Daniel Cormier pointed out she gave away her attacks with a “tell” in that she ducked her head each time she was coming in which gave Joanna a split section to move out of the way.

Joanna was emotional at the end of the fight as she takes being a champion as seriously as anyone with a belt around their waste.

Next for Joanna is a showdown with Rose Namajunas. She was in Dallas doing UFC press and its clear that this was done to promote this fight.

Attendance and Gate

It was the second-most attended event in Dallas.  Only UFC 171, which featured hometown favorite Johny Hendricks against Robbie Lawler, outdrew this card.  Below are the top 3 UFC cards in Dallas.

UFC 171: attendance 19,324, gate $2,600,000

UFC 211: attendance 17,834, gate $2,662,645

UFC 103: attendance 17,428, gate $2,400,000

Bonuses

The bonuses went to Stipe Miocic, Jason Knight and Chase Sherman and Rashad Coulter.  Stipe and Knight earned Performance Bonuses while Sherman and Coulter earned Fight of the Night for their back and forth fight which Sherman eventually won via stoppage.  All earned $50,000 bonuses.

Promotion of Fight

The UFC once again direct messaged people that follow it on Twitter to encourage them to order UFC 211.

Stipe Miocic threw out the first pitch at a Texas Rangers baseball game.  He also appeared with Junior Dos Santos before a Mavericks game earlier this year.

The UFC Countdown show took a look at Miocic and how he’s revered in Cleveland including attending a Cavaliers basketball game.

MetroPCS also had a sponsorship activation which included Stipe Miocic doing an interview with Megan Olivio on behalf of the company.

Sponsorships

The usual UFC sponsors were in the Octagon including Toyo Tires, MetroPCS, Budweiser, Monster/7-11, Harley Davidson, UFC Fight Pass and Monster Energy in the middle.  Also, the new Alien movie, Audience Network’s Kingdom and upcoming video game Injustice 2 and the UFC’s own new version of its EA video game were in the Octagon.

With the Audience Network unveiling the third season of its MMA original series, “Kingdom,” we once again had the show work with the UFC.  This included showing the actors in the crowd during the PPV and there was also a Pre-Fight Party in Dallas.

In a pre-recorded video, Rose Namajunas introduced the trailer for the new Alien movie during the PPV.

Eddie Alvarez was overheard saying “Goddamn Reebok” prior to the official weigh-ins as it appeared that he had to have non-Reebok sponsors patched over.

Odds and Ends

Dustin Poirier is auctioning off his gear from his fight with Eddie Alvarez to aid a Second Harvest Food Bank in his local Lafayette.  He is making a new tradition which is an admirable way to give back.

Speaking of Poirier, it was a disappointing end to his fight with Eddie Alvarez as the issue of rules relating to a downed opponent was confusing once again.

Due to NASCAR on FS1, the UFC Prelims were pushed to FX which is in more homes so there’s a chance we could see a better number than usual.

500,000 google searches on Saturday for UFC 211 which made it the top searched subject in the US Saturday.

Jason Knight is your next big thing.  “Mississippi Mean” will be one to watch in the Featherweight division.

The UFC Summer Kickoff on Friday will likely have several fighters fined as a result of getting physical at the news conference including Amanda Nunes, Michael Chiesa and Kevin Lee.  Do the kickoff events do anything for anyone except make everyone cringe?

Michael Johnson said he ate shit.  This makes no sense.  But considering Lyoto Machida drank his own pee, it’s no wonder this is a niche sport.

Conclusion

Look for this PPV to do slightly better than this year’s PPV buys but not near the 450,000 buys the Stipe Miocic-headlined UFC 203 did when CM Punk was on the show.  Despite how good the card was including two title defenses, there is a lack of interest in fthese ights from the casual fan.  While the google trends search was encouraging, I would think 350,000-375,000 PPV buys would be how much we see this event do.

UFC 211 attendance, gate and bonuses

May 14, 2017

UFC 211 drew 17,834 fans for a live gate of $2,662,645 per UFC officials post-fight.  In addition, $50,000 bonuses went to Stipe Miocic, Jason Knight, Chase Sherman and Rashad Coulter.

The event did not outdo UFC 171 with Hendricks-Lawler drawing 19,324 for a gate of $2.6 million.  UFC 103 drew 17,428 for a gate of $2.4 million for an event which featured Rich Franklin-Vitor Belfort.

Ticket sales for UFC 211 went well despite the fact the secondary market plateaued.

Miocic stopped Junior Dos Santos in the first round of his Heavyweight title defense.  Knight stopped Chas Skelly in the third round of their fight and Sherman and Coulter won a Fight of the Night Performance for their bout on the FX Prelims.

Payout Perspective:

It was a very good night of fights and the city of Dallas appreciates the UFC.  Although it did not outdo UFC 171, homestate favorite Johny Hendricks was on that card.  But, with two titles on the line and a good undercard, fans appreciated the event.

UFC Fight Night 108 attendance, gate and bonuses

April 23, 2017

UFC officials announced the attendance, gate and bonuses from UFC Fight Night 108 from Nashville, Tennessee.  The event drew the second-highest attendance and gate in events in Nashville.

UFC Fight Night 108 drew 10,144 fans for a gate of $755,180.  The event took place at the Bridgestone Arena in Nashville.  The multi-purpose venue varies in maximum capacity from 17,000-20,000 depending on the event.

The $50,000 bonuses handed out for UFC Fight Night 108 went to Cub Swanson, Artem Lobov, Mike Perry and Brandon Moreno.  The main event of Swanson-Lobov drew the Fight of the Night while Perry and Moreno earned Performance of the Night bonuses.

It was the second-highest attendance of the four UFC events held in Nashville but the largest grossing of the four.  The last time an event was held in Nashville prior to Saturday night was UFC Fight Night 73 in April 2015.

The attendance is on par with other Fight Nights and was helped by having local UFC fighters on the card.

UFC on Fox 24 attendance, gate and bonuses

April 15, 2017

Demetrious Johnson, Robert Whittaker, Louis Smolka and Tim Elliott earned bonuses of the night for UFC on Fox 24.  The event, which aired Saturday night on Fox, drew a record for a sporting event at The Sprint Center in Kansas City, Missouri.

Johnson earned his bonus after submitting jiu jitsu specialist Wilson Reis with an armbar.  Whittaker upset Jacare Souza via TKO in the second round.  Smolka and Elliott earned a Fight of the Night bonus for their fight which was the opener on the televised prelims portion.  It was a back and forth grappling contest which was won by Elliott.  All earned $50,000.

The event was well-received in Kansas City as the event drew 12,171 for a live gate of $1,081,193 million.  According to MMA Junkie it is the highest earning sports event in venue history.

The bonuses, attendance and gate figures were announced post-event.

Payout Perspective:

Another dominating performance for Johnson as he made it look easy against Reis.  Despite not being a PPV draw, Johnson does well on Fox cards and his dominance should really be marketed more by the UFC.

UFC 210 attendance, gate and bonuses

April 8, 2017

UFC officials announced the attendance, gate and bonuses for UFC 210 from Buffalo, New York.  UFC 210 set a venue record with in its fourth event in New York since the sport was legalized.

The event, which took place at the KeyBank Center in Buffalo, New York drew 17,110 for a gate of $2 million.  It ranks second behind UFC 205 as top UFC gates in the state.  The event featured Daniel Cormier defending his light heavyweight title against Anthony Johnson.

In addition, the bonuses went to Gregor Gillespie, Charles Oliveira, Shane Burgos and Charles Rosa.  Gillesie and Oliveira drew Performance bonuses while Burgos and Rosa drew the Fight of the Night.  All bonus winners received $50,000.

The attendance, gate and bonuses were announced by the UFC post-event.

Payout Perspective:

The event was a success from an attendance  and gate perspective.  Chris Weidman and Patrick Cote had ample fans as both are from the area.  Weidman is from New York and Cote’s Canadian fans crossed the border to make it to Buffalo.  Notably, Cote and Anthony Johnson told the crowd that this was their last fight.

UFC Fight Night 107 attendance, gate and bonuses

March 18, 2017

The UFC announced post-fight bonuses for Jimi Manuwa, Gunnar Nelson, Marlon Vera and Marc Diakiese for UFC Fight Night 107 Saturday afternoon from London.  The event drew 15,761 for a gate of $2,015,777.

The event took place at The O2 Arena in London.  The main event featured Jimi Manuwa and Corey Anderson.  Manuwa won via KO and drew one of the four $50K bonuses.

Marlon Vera drew another bonus for his third-round finish of Brad Pickett.  Perhaps a bittersweet bonus since Pickett was seemingly ahead on the scorecards in his retirement match.

Gunnar Nelson won via submission over Alan Jouban and Marc Diakiese knocked out Teemu Packalen for the other bonuses.  Notably Packalen earned a POTN bonus at UFC Fight Night 84, the last UFC event in London before today.

The attendance and gate were announced post-fight.  It was the ninth UFC event in London and the first since February 2016 when Michael Bisping defeated Anderson Silva.  The event outdrew the February 2016 event in gate but not attendance.

Payout Perspective:

The Fight Pass only show was well-attended by the London as this UFC event was third all-time out of 9 in terms of attendance and gate for the arena.  It shows the great support for the UFC overseas especially in the U.K.

UFC Fight Night 106 attendance and bonuses

March 12, 2017

MMA Junkie reports the UFC Fight Night 106 attendance and bonuses for Saturday’s event from Fortzleza, Brazil.

The bonuses went to Kelvin Gastelum, Edson Barboza, Paulo Borrachinha and Michel Prazeres.

The UFC announced a sell-out of 14,069 at Centro de Formacao Olimpica do Nordeste in Fortaleza, Ceara, Brazil.  As is custom with the announcements in Brazil, no gate was announced.

The last time the UFC was in Fortzleza was in 2013 for UFC on Fuel TV 10 at a smaller venue which drew over 6,000 fans.

Payout Perspective:

A good night of fights with some entertaining finishes including Barboza’s stoppage via flying knee.  The announced attendance is a positive sign that builds on 2013’s appearance in the city.

UFC 209: Payout Perspective

March 7, 2017

Welcome to another edition of Payout Perspective.  In this edition, we take a look at UFC 209 at the T-Mobile Arena in Las Vegas.

Woodley wins rematch with Wonderboy

The last seconds of the last round were really the most exciting part of this tactical fight.  There was not a lot of action for the first four rounds and Woodley’s flurry at the end of round 5 may have been the most

Teymur defeats Vannata in FOTN co-main

Replacing Khabib Nurmogomenov and Tony Ferguson was a daunting task and Teymur and Vannata put on a respectable fight.  Obviously, most MMA fans would have liked Khabib-Ferguson.

Attendance and Gate

The get-in price as of Friday, was $62 on the secondary market although there were a lot of tickets available on Ticketmaster.  The lowest price on Ticketmaster as of Friday was $95.  Vivid Seats noted that most tickets on the secondary market were from California.

The event drew 13,150 for a gate of $2,385,230 at the T-Mobile Arena.  It was by far the lowest out of the 4 events at the new arena.  However, the other 3 (200, 202, and 207) had big names attached to those events.

Bonuses

The bonuses went to Darren Elkins, Iuri Alcantara, David Teymur and Lando Vannata.  Elkins earned a Performance of the Night bonus for his come-from-behind win against Mirsad Bektic.  Alcantara won via kneebar against Luke Sanders.  Teymur and Vannata earned Fight of the Night.

Salaries

Woodley earned $500,000 as he earned $400,000 to show and another $100,000 to win.

Stephen Thompson earned $380,000 for his narrow loss to Woodley.

Khabib lost out on $500,000 to show.  Tony Ferguson was awarded his show purse of $250,000 but lost out on his chance to his win bonus of $250,000.

The other salaries are as follows as disclosed by the NAC (via MMA Junkie)

David Teymur: $28,000 (includes $14,000 win bonus)
def. Lando Vannata: $25,000

Daniel Kelly: $54,000 (includes $27,000 win bonus)
def. Rashad Evans: $150,000

Cynthia Calvillo: $20,000 (includes $10,000 win bonus)
def. Amanda Cooper: $17,000

Alistair Overeem: $750,000 (no win bonus)
def. Mark Hunt: $750,000

Marcin Tybura: $72,000 (includes $36,000 win bonus)
def. Luis Henrique: $16,000

Darren Elkins: $92,000 (includes $46,000 win bonus)
def. Mirsad Bektic: $21,000

Iuri Alcantara: $68,000 (includes $24,000 win bonus)
def. Luke Sanders: $12,000

Mark Godbeer: $24,000 (includes $12,000 win bonus)
def. Daniel Spitz: $12,000

Tyson Pedro: $24,000 (includes $12,000 win bonus)
def. Paul Craig: $12,000

Albert Morales: $20,000 (includes $10,000 win bonus)
def. Andre Soukhamthath: $10,000

Promotion of the Fight

The Embedded series seemed to focus on getting to know Khabib Nurmogomenov.  They showed him a lot during the series including going to see Mike Tyson.  Unfortunately, it did not turn out well for Khabib.  It also gave us a glimpse of the return of GSP.  Once again, there was no sponsor for the series.

The UFC Countdown show airing Sunday night on FS1 drew 80,000 viewers.  I wouldn’t look too much into this as many fans watch it online instead of just the show.

Woodley and Wonderboy did media rounds together to promote the fight.  Woodley brought up the issue of race during the media rounds.  Dana White dismissed this issue and while praising Woodley also called him a “drama queen.”  Whether or not you believe Woodley, his courage to talk about a controversial subject when many UFC fighters tip-toe around being controversial for fear of being punished by the company.

The St. Louis Cardinals supported the Missouri-born fighter.

Sponsorships

Woodley is a Monster Energy sponsored athlete as evidenced by the “M” on his fight kit and holding the Monster can in the Octagon post-fight.

7-11 used UFC 209 for sponsorship activation as it offered a free Slurpee or Big Gulp by simply texting a number.

In addition to 7-11, MetroPCS, Harley Davidson, Budweiser and Monster Energy were in the Octagon.

The UFC continues its relationship with Netflix as this PPV it featured the series Ironfist.

The Sidekick Experience is a second screen experience where fans can go on the UFC Fan Page to watch Facebook Live of people talking about the fights.

Odds and ends

Maybe the best sponsor of Saturday night was actually Kung Fu Teas which was on the mat during the Keith Thurman-Danny Garcia Fight.  It received great network exposure for a product I did not know existed.  Also of note, Monster Headphones, a UFC sponsor, was in the ring for Thurman-Garcia.

Toronto Blue Jays third baseman Josh Donaldson would have placed the strap around Wonderboy had he defeated Woodley.

Bob Bennett showing up at the post-fight press conference to denounce a judge’s score in the main event sets bad precedent.  It undermines his judges and brings into question close decisions.  Press and fans will be looking to Bennett each time there is a questionable score.

There were over 500,000 google searches on Friday night for UFC 209 another 500,000 Saturday night and 100,000 for UFC may bode well for the final PPV buy rate.

The UFC and Dana White filed a Motion to Dismiss Mark Hunt’s lawsuit during fight week.  Despite Hunt stating he was not thinking about it, one has to think it had to be on his mind a little bit.  He is still being paid at a high level, $750,000.  The pay puts him in the top 1-2% of UFC contracted fighters right now.  This is something that the UFC will bring up during the lawsuit as it proceeds.

Perhaps unrelated to UFC 209, but Geico amplified its relationship with the UFC by having Cody Garbrandt star in its latest commercial.

The return of GSP and the announcement that he will take on Michael Bisping did alleviate some sting from the Khabib news.  As for the press conference, what was the deal with Bisping being late and seemingly drunk?  Very unprofessional for the champ.

Conclusion

This event was not going to do huge numbers but looked good from a hardcore MMA perspective as Khabib-Ferguson was a much-anticipated fight that was cancelled twice before this latest cancellation.  It probably hurt some, but overall this PPV was not going to do big numbers.  But, without Khabib-Ferguson, one would think this PPV does between 300-325K viewers.

UFC 209 attendance, gate and bonuses

March 4, 2017

Darren Elkins, Iuri Alcantara, David Teymur and Lando Vannata earned bonuses at UFC 209 on Saturday night from the T-Mobile Arena in Las Vegas. The bonuses, attendance and gate were announced post-fight.

Elkins scored a Performance of the Night with a come from behind victory over Mirsad Bektic. Alcantara also fought back from adversity and scored a second-round stoppage via kneebar over Luke Sanders. The Fight of the Night went to recently promoted co-main event David Teymur and Lando Vannata.
In addition, the event drew 13,150 in attendance for a gate of $2.385,230.

Payout Perspective:

Cynthia Cavillo or Alistair Overeem could have earned a performance bonus as well for their respective stoppages. The attendance is the lowest out of the 4 PPV cards held at T-Mobile. Then again, it did not have a big name card to market. Recall, 200, 202 and 207 all had major attractions (i.e., Brock Lesnar, Diaz-McGregor, Rousey) at T-Mobile.

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