September 25, 2016
The event drew 8,841 at the Nilson Nelson Gymnasium in Brasilia, Brazil.
In addition, the bonuses went to Eric Spicely, Vincente Luque, Erick Silva and Luan Chagas. Spicely and Luque drew the performance bonuses while Silva and Chagas drew Fight of the Night. Each earned $50,000 each.
The numbers were announced by a UFC official.
Notably, the attendance was about the same as UFC Fight Night 51 which drew 8,822 and was held in the same venue. At that time, it was reported that there were 1,173 comped tickets. A slight improvement in attendance from the last event although no gate announced, as usual, for a Brazil event.
September 18, 2016
MMA Junkie reports the attendance, gate and bonuses from UFC Fight Night 94 in Hidalgo, Texas.
The UFC announced attendance of 5,624 for a live gate of $323,419. The event took place at the State Farm Arena in Hidalgo, Texas. The venue holds about 6,800 for concerts.
In addition, the UFC announced bonuses from the FS1-aired event. Michael Johnson, Chas Skelly, Evan Dunham and Rick Glenn earned $50,000 bonuses.
Johnson and Skelly earned Performance Bonuses while Dunham and Glenn earned the Fight of the Night. It was Glenn’s debut with the organization.
Saturday night’s Fight Night event is the lowest gate of 2016 and the second-lowest attendance of the year. Only the Sunday night UFC Fight Night 88 at the Mandalay Bay drew less attendance. Still, for the venue, the attendance does not seem too bad. But in comparison to other events, it does look off.
September 10, 2016
Stipe Miocic, Alistair Overeem, Yancy Medeiros and Jessica Andrade earned the bonuses of the night. Miocic and Overeem drew the Fight of the Night while Medeiros and Andrade drew the Performance Bonuses. Miocic stopped Overeem in an exciting first round. Medeiros was the featured fight on the Early Fight Pass Prelims as he stopped Sean Spencer. Andrade earned a victory over Joanna Calderwood.
The event at The Quicken Loans Arena drew 18,875 for $2.6M and was announced as a sell-out. It was the first time the UFC visited Cleveland.
The bonuses and event attendance and gate were announced post-fight.
From watching the PPV, it was a lively crowd and a pro-Miocic crowd. The event was a hit with the locals and received a lot of backing from the local sports teams. The heavyweight champ did not disappoint the crowd as he earned a fight bonus for his first round stoppage.
September 3, 2016
The event drew 11,763 for a live gate of $913,428 U.S. dollars. The UFC announced that the event was a sell-out with 30 percent of ticket sales coming from outside Germany. It was the first time the UFC has visited Hamburg.
Josh Barnett doubled up on the bonuses as he scored with a Performance Bonus and Fight of the Night along with Andrei Arlovski. Ryan Bader received the other Performance Bonus. All received $50,000 each.
August 27, 2016
UFC on Fox 21 drew 10,533 for a gate of $995,624 Canadian dollar which equates to $765,482 US dollars. The event saw all bonuses going to fighters on the main card.
UFC on Fox 21 bonuses went to Joe Lauzon, Jim Miller, Paige VanZant and Demian Maia. Lauzon and Miller earned Fight of the Night while VanZant and Maia earned Performance bonuses for their work in stopping their opponents.
Of course, Anthony Pettis could have earned a bonus for his guillotine choke stoppage of Charles Oliviera. It was the other fight on the card.
The numbers were announced post-fight by UFC executive Tom Wright.
Of the 4 events at the Rogers Arena in Vancouver, it ranks fourth among the four. We note that the first 3 were PPV events.
- UFC 115: Liddell v. Franklin – 17,669 ($4,221,787)
- UFC 131: Dos Santos v. Carwin – 14,685 ($2,800,000)
- UFC 174: Johnson v. Bagautinov – 13,506 ($1,140,000)
- UFC on Fox 21: Maia v. Condit – 10,533 ($995,624)
The attendance was considerably down as compared to the other events at Rogers Center. However, the main card produced some great fights. The ratings will depend on how many people were interested in seeing Paige VanZant fight after returning from her stint on ABC’s Dancing with the Stars. You might recall last month’s Fox show pulled surprisingly good numbers on the strength of Holly Holm. Could PVZ do the same for this card to help bolster ratings?
August 23, 2016
Welcome to another edition of Payout Perspective for UFC 202. This time we take a look at Diaz-McGregor II at the T-Mobile Arena in Las Vegas, Nevada.
McGregor gains revenge on Diaz
It was a majority decision for Conor McGregor as 2 judges scored the bout for McGregor while the third judge determined it a draw. It was a solid back and forth fight with McGregor coming out with a solid game plan but despite a crimson mask, Diaz came back and was able to score a 10-8 round (according to 1 judge). McGregor seemed to tire after round 2 as he attempted to run from exchanges. However, he was able to muster enough to narrowly escape a second loss to Diaz.
Here’s the scorecard for McGregor-Diaz 2. pic.twitter.com/zJTErk9NzZ
— Josh Gross (@yay_yee) August 21, 2016
The question of when the third fight shall happen will likely depend on when McGregor will be available as an injured leg may keep him out until 2017. Could we see Diaz-McGregor III in Vegas in July 2017?
Conor McGregor and Nate Diaz represented 82 percent of the reported salary payouts which we detail below. A definite money fight.
Anrhony Johnson drops Glover
It took one uppercut for Anthony Johnson to end the night for Glover Teixeira. Johnson should get Daniel Cormier next. Johnson is on a roll and it looks like Cormier will need to rely on his wrestling to stop Rumble’s power. This could be one of the main events for the UFC’s debut in New York this November.
Attendance and gate
Although there were reports that the event had trouble selling tickets, it still was a big gate for the UFC. It drew 15,539 for a live gate of $7,692,010 at the T-Mobile Arena in Las Vegas, Nevada. A typical McGregor draw.
UFC 196: 14,697 for $8.1M
UFC 194: 16,516 for $10.1M
UFC 189: 16,019 for $7.2M
Ticket prices were slashed for the event per ESPN. There were still tickets available the day of the event.
The $50,000 bonuses went to Conor McGregor, Nate Diaz, Anthony Johnson and Donald Cerrone. Diaz-McGregor earned FOTN while Johnson and Cerrone drew POTN. There were a lot of stoppages to choose from and there could have been several fighters that could have drawn the bonuses.
Conor McGregor made history by making the most of any reported payout for an MMA fighter when the NSAC disclosed he would receive $3 million for the fight. Diaz came in second in payouts with $2 million. The two drew over 80% of the reported overall payouts.
The full list is here.
Promotion of the Fight
The Pre-Fight Press Conference was a spectacle with bottle throwing and middle fingers everywhere. With McGregor showing up late, it seemed to make Diaz mad as he got up and left and that’s when the presser went off the rails.
Things just got real between Diaz and McGregor at the UFC 202 press conference. pic.twitter.com/cxD8yYBl4W
— Arash Markazi (@ArashMarkazi) August 17, 2016
Also of note, Nate Diaz appeared on Conan and Jimmy Kimmel.
Conor McGregor did not do as many appearances but did another CNBC interview.
He also did an ESPN interview post-water bottle throwing and the censors were too slow to catch up with some profanity.
There was also a GQ profile on McGregor.
The promotion of the fight included twitter emojis for Diaz and McGregor when you used their hashtags. Other fighters and famous folks did videos on twitter holding up the hashtag of they believed would win the fight.
— UFC (@ufc) August 16, 2016
The UFC 196 replay featuring Diaz-McGregor I was shown on FS1 Thursday night before the fight and drew over 200,000 viewers despite Olympics and NFL Preseason on the same night. The first fight was available for free online too.
The UFC weigh-ins drew 173,000 viewers on Friday night and was followed by a replay of the “Bad Blood” special on Diaz-Conor which drew 162,000 viewers.
The regular UFC sponsors were in the octagon including MetroPCS, Toyo Tires, Harley Davidson, Bud Light, 7-Eleven, UFC Fight Pass and Monster Energy Drink had the center of the octagon. The movie “Hands of Stone,” which is about the Roberto Duran-Sugar Ray Leonard fight. Bud Light had the fighter prep point.
The octagon also included the twitter hashtags for Nate Diaz and Conor McGregor.
Conor McGregor, who has an individual sponsorship with Reebok, did posts and a video for Reebok promoting himself and UFC 202.
Donald Cerrone had a Monster Energy Drink logo and Bud Light sponsorship on his shorts. He also held the Monster can post-fight after his stoppage of Rick Story.
Odds and Ends
No “Face the Pain” music intro to the PPV. Perhaps a call by the new owners.
Conor McGregor claimed that he spent $300,000 on his training camp in preparation for Nate Diaz. That’s 10% of his reported payout for his fight with Diaz.
Cerrone said that it was his last fight on his contract but his reps stated otherwise. Regardless, he seemed set on re-signing with the UFC instead of testing free agency.
Despite the payout for Nate, Nick remains suspended due to the fact he has yet to pay his fine from the settlement with the commission. As a result, he was banned from the arena and precluded from cornering Nate.
We’ll probably talk about Nate and his post-fight vaping later this week.
The Dominick Cruz-Alpha Male feud continues as Cody Carbrandt stopped Takeya Mizugaki in the first round. Cruz stopped Mizugaki in the first round in his return from injury. Post-fight Carbrandt turned his attention to Cruz who was in the FS1 booth.
Was that Eva Marie or Rando Markos with the red hair?
New thing for fighters. They get to see tweets in the locker rooms:
— Shanda (@UFC_Shanda) August 20, 2016
Mike Perry may be the most-hated UFC fighter already. Not only did he fake a handshake with his opponent at the televised weigh-ins. There is audio of his corner possibly using racial slurs. This, in addition to having a long fingernail going into the Octagon and then, without a clipper in site, he attempted to chew it off.
Gordon Ramsey, Skip Bayless, Dwight Howard and Kanye West were all in attendance at UFC 202.
It was Neil Magny’s last fight on his contract but his upset loss to Lorenz Larking probably does not help his cause when negotiating with the UFC.
No post-fight press conference as fighters had individual scrums. A sign of the times for the new ownership?
The Pro Fighter’s Association held a press conference in Vegas during fight week to establish its potential roll in a fighter’s union for the UFC. It will be a long, hard road for this to happen but we shall see.
5 million google searches on Saturday for UFC 202 might infer that the PPV buy rate will soar over 1M buys. Certainly, the lack of tickets sales may be a concern but realize that the UFC moved into T-Mobile Arena versus most of their other big events taking place at the MGM Grand Garden Arena. T-Mobile holds more people so maybe the UFC overestimated the attendance. While the event seemed to lack the buzz of a typical McGregor fight, it will still produce PPV buy rates. I would expect this event to hit 1M buys.
August 20, 2016
Conor McGregor and Nate Diaz led the list of bonus winners for UFC 202. The event drew the 5th highest gate in Nevada.
UFC 202 drew 15,539 fans for a live gate of $7,692,010 at the T-Mobile Arena in Las Vegas, Nevada.
Below are the last 3 events prior to Saturday’s event featuring Conor McGregor.
UFC 196: 14,697 for $8.1M
UFC 194: 16,516 for $10.1M
UFC 189: 16,019 for $7.2M
In addition to the main event participants, Donald Cerrone and Anthony Johnson earned bonuses for their stoppages during the main card.
While it was an impressive gate, tickets for the event were still available the day of the event. This could be due to the fact that the T-Mobile Arena can house 20,000 whereas the MGM Grand Garden Arena holds a little over 17,000. It still was a bigger gate than last July’ s UFC 189 and had more in attendance than UFC 196.
August 6, 2016
MMA Junkie reports the attendance, gate and bonuses from UFC Fight Night 92 from Salt Lake City, Utah.
The event drew 6,689 fans for a live gate of $481,033. The numbers were provided to MMA Junkie post-fight by the UFC. The arena, home to the Utah Jazz, houses 20,000. It did better than the Sioux Falls, South Dakota Fight Night last month and UFC Fight Night 88 in Las Vegas (4,193, $359,000) this past Memorial Day weekend.
In addition, the $50,000 bonuses went to Yair Rodriguez and Alex Caceres for Fight of the Night. Marcin Tybura and Teruto Ishihara earned Performance of the Night bonuses.
The event bested Sioux Falls, South Dakota’s attendance and gate in terms of Fight Night attendance in new cities this year. There was much of a draw for the MMA fans so the allure of a UFC-branded event was the pull to attend.
July 31, 2016
Welcome to another edition of Payout Perspective. This time we take a look at UFC 201 at the Philips Arena in Atlanta, Georgia. The main event featured Robbie Lawler taking on Tyrone Woodley for the welterweight title.
The wait was worth it: Woodley new WW champ
Tyron Woodley waited almost a year and a half for his shot at the welterweight title. What was almost a nothing fight for the first minute exploded quickly as Woodley laid the hammer down on Lawler. It has to be one of the bigger upsets in some time. Then again, it’s yet another title change in the UFC.
So does Nick Diaz actually get the first shot at him? It’s the “money fight” and could happen sometime this fall. But, doesn’t Lawler deserve a rematch? While he got caught, I doubt this could happen in another fight. Lawler should still be near the top of the rankings for this division.
Karolina edges out Rose for chance at Joanna
Karolina Kowalkiewicz defeated Rose Namajunas in the fight of the night. We now get an interesting all-Polish for the women’s strawweight title. Hopefully, the UFC can build this fight for women’s MMA as well as its international expansion. Certainly, this fight with Joanna Champion should take place sometime this fall in Poland.
Attendance and gate
It’s not surprising that this event drew less than the prior two PPV events in Atlanta. The previous two: UFC 88 and UFC 145, had highly anticipated fights in Evans-Liddell and Evans-Jones. The UFC did draw a 1 million gate. Specifically, 10,240 for a gate of $1.07M.
Bonuses of $50K each went to Rose-Karolina, Woodley and Jake Ellenberger. Rose-Karolina earned the Fight of the Night while Woodley and Ellenberger scored the Performances of the Night for their respective stoppages.
The usual UFC sponsors were in the octagon including Bud Light, Toyo Tires, Harley Davidson, UFC Fight Pass, MetroPCS, and Monster had the middle of the octagon. QT, a software company, shared the post with Monster’s logo.
Also in the octagon was signage for UFC 202 August 20th for Diaz-McGregor.
EA UFC2 had the prep point.
Tyron Woodley wore Monster head phones to the ring. This is something you rarely see any more.
Notably, MusclePharm was all over the UFC Embeddeds. Matt Brown even drove a car with the MP logo on the side.
Odds and Ends
On Friday, UFC 201 drew 500,000 google searches which is corrected from our original report that it drew just 50,000 searches. Still, it did not feel like strong momentum going into this.
Another thing going against this card was that the UFC Prelims were moved to FS2.
Recall this was to be a double title night with Demetrious Johnson defending his title against Wilson Reis. Johnson was injured, so Reis was bumped off the main card. He did record a submission victory over Hector Sandoval.
Why do fighters still strip down at the televised weigh-ins if their official weigh-ins were earlier that morning? No need to be in your underwear in front of the crowd. You can just wear your fight shorts.
It was interesting that Pat Barry, Rose Namajunas’ boyfriend and coach was not a part of the UFC Embeddeds. Rose talked about this prior to the fight.
Speaking of the UFC Embeddeds, this is the first time that I thought most of them were bland. However, the one thing that I enjoyed (aside from the Woodley kids) was that we were introduced to Karolina Kowalkiewicz. The other thing we may have learned from the video series is that Coy Wire and Robbie Lawler look alike.
Ian McCall received his win bonus and show money after Justin Scoggins could not make weight. McCall remained an alternate on the card which may explain him receiving the win bonus. It’s the first time I’ve heard of a fighter receiving a win bonus when they did not fight.
Did Reebok get Erik Perez an official Lucha Libre mask?
Jake Ellenberger was going to be cut but was given one more chance. He won with a liverkick that stopped Matt Brown. It’s not his last fight after all.
This PPV felt like the “forgotten PPV” as it is sandwiched between UFC 200 and UFC 202 (featuring the rematch between Diaz-McGregor). Both of these PPVs will draw over 1 million buys while 201 will fall far short of that. While Robbie Lawler is an exciting fighter and produced some great battles. Does it equate to his PPV average of 333,000 buys? Perhaps. But with the UFC seemingly promoting UFC 202 prior to UFC 201 even happening (e.g., Nate Diaz on Conan as well as the promos starting earlier), the PPV likely drew 285,000-300,000 PPV buys.
July 31, 2016
Tyron Woodley, Jake Ellenberger, Rose Namajunas and Karolina Kowalkiewicz earned the fight bonuses for UFC 201. Woodley and Ellenberger won for their respective stoppages and Namajunas and Kowalkiewicz earned the $50K for Fight of the Night.
According to the post-event press conference the event drew 10,240 for a gate of 1.07M. The event ranks third in terms of UFC events at the Philips Arena.
UFC 145: Jones and Evans ranked first (15,545 – $2.2M) behind UFC 88: Evans and Liddell (14,736 – $2.6M).
Certainly Damien Brown could have earned a fight night bonus. Ellenberger’s KO of Matt Brown was the upset of the night even with Woodley winning the title. No surprise the attendance and gate were not o par with the previous two outings in Atlanta. Jones and Evans was a much-hyped grudge match. UFC 88 had Chuck Liddell, a big draw, versus the young, upstart (at the time), Rashad Evans.