UFC on Fox 12 attendance, gate and bonuses

July 26, 2014

MMA Junkie reports the attendance, gate and bonuses for Saturday’s UFC on Fox 12.  Fights featured on the main card received all of the bonuses for the night.

Matt Brown and Robbie Lawler won for Fight of the Night while Dennis Bermudez and Anthony Johnson won performance bonuses.  Bermudez submitted Clay Guida and Johnson KO’d Lil’ Nog.  All of the fighters received the standard $50,000 each.

Attendance at the SAP Center in San Jose, California drew 11,482 fans for a live gate of $735,317.  The attendance and gate were announced at the post-fight press conference.

Payout Perspective:

While the attendance and gate did not match up to UFC on Fox 11 in Orlando, it still was a respectable figure which fell in line with the UFC on Fox 9 and 10.  The UFC couldn’t ask for more with the Fight of the Night being the main event and getting a submission and a quick KO on the main card.  It was a good variety of everything for the show.  We will see if this equates to ratings. The last two summer cards have averaged 2.3 million viewers.

UFC Fight Night 46 attendance and gate

July 20, 2014

MMA Junkie reports that UFC Fight Night 46 was a sellout with an attendance of 9,500 for a gate of $1.4 million. The event took place at The O2 in Dublin, Ireland and featured Conor McGregor.

With the attendance and gate figures, it comes in second to UFC Fight Night 37 in London in terms of non-PPV events for 2014.  The last time the UFC came to Dublin, UFC 93 drew 9,369 for a gate of $1.3 million.  That card was headlined by Rich Franklin vs. Dan Henderson.

Payout Perspective:

The attendance and gate is good news for the UFC as it seeks to expand its global footprint.  Now, the UFC has a bona fide star it can market to the region in McGregor.  It should be able to build on this when it returns.  There was debate as to whether this card should have been on FOX versus Fight Pass.  Certainly, when you think of the domestic impact of putting it on network TV, McGregor would help with the marketing for the UFC.  Then again, if the UFC is seeking to build its digital network with Fight Pass and expand internationally, this card definitely helps.

UFC Fight Night 45 attendance and bonuses

July 17, 2014

MMA Junkie reports the attendance and bonuses for Wednesday’s UFC Fight Night 45 from Atlantic City, New Jersey.

It was announced at the post-fight press conference that attendance at UFC Fight Night 45 was 4,115.  No gate was available at the time.  The event took place at the Revel Casino Hotel in Atlantic City.

The $50,000 bonuses were as follows:

Fight of the Night: John Lineker-Alptekin Ozkilic

Performance bonuses:  Donald Cerrone, Lucas Martins

Payout Perspective:

The last Wednesday show was from Duluth, Georgia at UFC Fight Night 35 in January.  It drew 5,822 for a gate of $231,951.  Although no gate was announced we may assume that it was comparable, if not lower than UFC FN 35.  It was an entertaining night of fights with Cerrone scoring another bonus check with a headkick on Jim Miller.  It’s his fourth straight bonus check and 10th overall in the UFC (including Fight of the Night, Performance, KO and Sub).

TUF 19 Finale attendance, gate and bonuses

July 7, 2014

MMA Junkie reports the attendance, gate and bonuses for Sunday’s TUF 19 Finale at the Mandalay Bay Events Center.  The attendance and gate were the largest for any TUF Finale card.

The TUF 19 Finale drew 6,500 for a gate of $835,000.  The gate doubled that of the TUF 18 Finale which was held at the same venue.  As is custom now, no comps were revealed.

Bonuses were $50,000 each and were as follows:

Fight of the Night: Leandro Issa – Jumabieke Tuerxun

Performances of the Night:  Adriano Martins and Issa

Issa doubles up for his performance against Tuerxun.  Martins scored a KO over Juan Manuel Puig to earn his bonus.

Payout Perspective:

The TUF 19 Finale was aided by the fact that it was International Fight Week and there were ticket discounts for those that bought tickets to the UFC Fan Expo.  It also helped that BJ Penn was on the card.  The bonuses could have been given to the TUF winners Eddie Gordon and Corey Anderson.  It’s ironic that the last two fights for TUF 19 were the two most exciting the whole season.

UFC 175 attendance, gate and bonuses

July 5, 2014

MMA Junkie reports the attendance, gate and bonuses for UFC 175.  Notably, the gate for Saturday’s event fell slightly short of the estimated $5 million gate.

The numbers announced at the post-fight press conference had the attendance at 10,044 for a gate of $4.4 million.  As always, no comps were released.  Notably, UFC 170, which was the last event at the Mandalay Bay had 10,127 in attendance for a gate of $1.4 million.  Earlier in the week, Dana White had estimated a gate of $5 million.

Bonuses for the night were as follows:

Lyoto Machida-Chris Weidman – Fight of the Night

Ronda Rousey – Performance of the Night

Rob Font – Performance of the Night

Each received $50,000 bonuses.

Payout Perspective:

Despite not meeting the $5M mark, $4.4 million is a respectable figure especially for the Mandalay Bay.  Obviously, the high ticket prices contributed to the enormous gate.  It’s interesting that White again was off on his prediction for the gate at the Mandalay Bay.  For UFC 170, White predicted a $2 million gate.  As for the bonuses, Urijah Faber and Kevin Casey could have made a case for bonus as well.

MMA Payout will have more on UFC 175 in its Payout Perspective.

Gate for UFC 175 estimated to hit $5M

July 3, 2014

Kevin Iole of Yahoo! Sports reports that UFC 175 will do a gate of $5 million as well as provide an economic impact of $175 million for the city of Las Vegas.

It will be the most expensive ticket of 2014 for the UFC and if Dana White’s estimate is correct, it would be the sixth-largest UFC gate in Nevada history.  This would eclipse UFC 79 (GSP-Hughes, $4.9M) from December 2007 and be right behind UFC 100 (Lesnar-Mir, $5.1M).  Both of these fights took place at the Mandalay Bay which is smaller than the MGM.

In addition, the Iole article referred to a Las Vegas analyst estimating that UFC weekend in Vegas would have an economic impact of $175 million.

Payout Perspective:

As we indicated a couple days ago, the tickets for this event will likely be the hottest and most expensive this year.  With fewer seats, there is more demand for this event.  As for the economic impact estimate, it seems like a high number despite running two events and having the UFC Expo the same weekend.  Last year I had ask the tourism board about estimates on attendance and they did not know.  There are a lot of ancillary things going on in Vegas this weekend (and every weekend for that matter) so maybe the estimates include these things.  Obviously, travel, hotel and food may be included in this study.  Still, the estimate is high.  Perhaps they chose $175M to match UFC 175.

UFC Fight Night 44 attendance, gate and bonuses

June 29, 2014

MMA Junkie reports the attendance, gate and bonuses for UFC Fight Night 44 which took place at the AT&T Center in San Antonio, Texas.  The main event featured Cub Swanson defeating Jeremy Stephens.

UFC Fight Night 44 drew 9,227 for a gate of $728,358.  No comps were announced.

In addition, the bonuses of $50,000 each were awarded and are as follows:

Fight of the Night:  Cub Swanson-Jeremy Stephens

Performance of the Night: Ray Borg, Carlos Diego Ferreira

Payout Perspective:

Saturday night’s UFC event outdrew Saturday morning’s UFC event by just over 1,000 fans.  It was one of the biggest Fight Nights this year with only UFC Fight Night 37 (14,604) drawing more.

UFC Fight Night 43 attendance, gate and bonuses

June 28, 2014

MMA Junkie reports the attendance, gate and bonuses from UFC Fight Night 43 taking place last night (or this morning) from Auckland, New Zealand.  It was the organization’s debut in New Zealand which took place at the Vector Arena.

According to the figures announced at the post-event news conference there were 8,098 in attendance with a live gate of $1.04 million New Zealand dollars which equates to approximately $913,000 U.S. dollars.

Bonuses for night were as follows:

Fight of the Night:  Gian Villante-Sean O’Connell

Performance of the Night:  Nate Marquardt and Charles Oliveira

Each received a $50,000 bonus for their work.

The event was shown on Fight Pass.  It was the first of two events as UFC Fight Night 44 takes place in San Antonio tonight.

Payout Perspective:

Good performances by Marquardt and Oliveira.  The Vector Arena is a 12,000 seat arena although we do not know the exact composition for the UFC event or the number of comps for the event.  This was one of those regional events where those of us in North America had to stay up late or wake up early to see live.

UFC 174: Payout Perspective

June 16, 2014

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 174 from Rogers Arena in Vancouver, British Columbia, Canada where Demetrious Johnson showed why he is the pound for pound best fighter in the UFC.

Mighty Mouse outclasses  Bagautinov

Rousey may be the biggest draw, Jones may be the face, Weidman may be the most liked, Cain may be the most devastating but Demetrious Johnson has to be considered the best pound for pound fighter in the UFC.  Johnson showed his technical acumen and lightning quick speed in shutting out Ali Bagautinov in the 5 round main event.  Johnson’s array of moves and speed were too much for the fourth-ranked fighter in the Flyweight division.

Johnson has cleaned out all the proven contenders in his division and maybe a rematch with John Dodson is next for Mighty Mouse.  However, would a move up the 135 be something to look at down the road?  Johnson’s only UFC defeated came at 135 at the hands of Dominick Cruz in October 2011.

UFC_174_event_poster

MacDonald impressive over Woodley

There are times that Rory MacDonald looks disinterested in his fights, and there are times where he looks like the guy who wants to be champ by 25.  On Saturday MacDonald looked like a contender by dominating Tyron Woodley.  It was a dominating victory over a fighter that had the momentum to be considered for a title shot with an impressive win over the hometown MacDonald.

MacDonald likely will stand in line while waiting for a welterweight title shot behind the winner of the Matt Brown-Robbie Lawler matchup.

Attendance and gate

Although we do not know the exact configurations for Saturday’s UFC event, the Rogers Center holds 18,630.  UFC 174 drew 13,506 for a gate of $1.14 million.  This is noticeably down from UFC 131, the last time the organization came to the Rogers Arena.  That event had 14,685 for a gate of $2.8 million.  Prior to that, in 2010, UFC 115 at GM Place had 17,669 fans for over $4.2 million.  UFC director of Canadian operations Tom Wright was quoted in the Vancover Sun on Sunday that the UFC was happy with coming to Vancouver and would be back.

According to SeatGeek, there was a lack of demand for the event as it saw seats on the secondary market selling below face value.  The average resale for a ticket was $175.

Bonuses

The $50K bonuses were as follows:

Tae Hyun Bang: $100K for Fight of the Night and Performance of the Night

Kiichi Kunimoto: $50K Performance of the Night

Kajan Johnson: $50K Fight of the Night.

Johnson and Bang were awarded FOTN.  Kunimoto pulled off an upset of Daniel Sarafian during the prelims portion of the card.  Arguably, MacDonald and OSP could have been in the running for POTN as well as Letourneau-Phillips for FOTN.

Promotion for the Fight

The UFC Embedded series once again complemented the UFC Countdown show.  The Embedded series is just like the 24/7/All-Access series the UFC had done in the past except this one is shorter and likely cheaper.  While the online series focuses on White and then the featured fighters instead of vice versa, it’s still an interesting look behind the scenes of fight week.

White also spoke to the Vancouver Board of Trade. 

There was coverage of the UFC in the local press.  As well as a post-fight review by a columnist in the Vancouver Sun expressing her displeasure for the sport.  While we try to be unbiased in reading opposing views to this sport, this column does a disservice to its readers by painting a picture with purported evidence which, if you dig into, does not support the writer’s initial thesis.

Since it was close to his hometown, Demetrious Johnson took the UFC belt over to the Seattle Seahawks training facility to meet some other world champions.  He met All-Pro Safety Earl Thomas and it made the Seahawk Facebook page.  He also made appearances in Seattle the week before fight week to promote the fight.

via Seattle Seahawks Facebook Page

via Seattle Seahawks Facebook Page

Sponsors

The octagon sponsors included Fram, Las Vegas.com, Xyience, Boston Pizza, XboxOne, EA Sports’ UFC video game, UFC Fit and Bud Light in the center.  EA Sports also had the fighter prep point.  Its interesting to note that some of the usual Octagon sponsors did not have signage in the octagon tonight although most of the usual sponsors had other parts of the PPV (e.g., Harley Davidson, MetroPCS, etc…)

Las Vegas seems to be doing more promotion in lieu of International Fight Week.  Boston Pizza is a UFC sponsor that is big in Canada.  Xbox One is the one and only sponsor of Demetrious Johnson.

The biggest recognition for a sponsor for the night has to go to Tyron Woodley and his sponsor, Dude Wipes.  DudeProducts.com make a wipe that doesn’t make dudes smell.  The good news, the logo was placed directly on Woodley’s rear end and received a lot of response so much so that it was trending on twitter.  The bad news is that Woodley lost.

Odds and Ends

The Prelims were on FX instead of FS1 which adds to the fact that this event might be one of the lowest viewed in a while.

Although this happened a couple weeks ago USA TaeKwonDo had its logo on the Octagon mat at the New Mexico Fight Night.  Benson Henderson has a black belt in TKD which may be one of the reasons for its sponsorship.

Remember when Tim Tebow was a well-liked football player?  Tebow was in attendance to little fan-fare from the Canadian crowd.

Who had the worse looking eye on Saturday night?  Valerie Letourneau or Boxer Chris Algieri.

Feijao had a sponsor blacked out at weigh-ins.  With his performance on Saturday, that sponsor is likely happy it had its name blacked out.

Conclusion

Going into this event, it did not seem like this would be a good viewing weekend.  The last three years, June PPVs have been one of the weakest of the year.  UFC 174 will carry this trend.  While Johnson is one of the best around, he’s not a draw and there was nothing else on the card that would compel a casual viewer to pay to watch this card.  Although not necessarily a correlation of the buy rate, the attendance for this event was lower than in 2011.  A buy rate of 150,000 would not be out of the realm of possibility.

UFC 174 attendance, gate and bonuses

June 15, 2014

MMA Junkie reports the attendance, gate and bonuses from Saturday’s UFC 147 from Vancouver.  The event posted less than stellar attendance and gate numbers.

The attendance and gate were 13,506 for a gate of $1.14 million.  The last time that the UFC visited Rogers Arena in 2011 for UFC 131, it posted a better attendance and gate at the same venue.  We had noted that ticket demand was lagging for this event.

The bonuses for Saturday were as follows:

Tae Hyun Bang: $100K for Fight of the Night and Performance of the Night

Kiichi Kunimoto: $50K Performance of the Night

Kajan Johnson: $50K Fight of the Night.

Johnson and Bang were awarded FOTN.  Kunimoto pulled off an upset of Daniel Sarafian during the prelims portion of the card.

Payout Perspective:

It was not the best of nights for the UFC despite two great performances by Rory MacDonald and Demetrious Johnson (and maybe OSP).  While Johnson may be the best pound for pound fighter in the UFC, at this point, he is not a draw.  As for the rest of the card, the MacDonald fight was the only one that the fans seemed into.   MMA Payout will have more on this event in its Payout Perspective.

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