TUF 24 Finale attendance, gate and bonuses

December 4, 2016

MMA Junkie reports The Ultimate Fighter 24 Finale attendance, gate and bonuses from Saturday night’s event at The Palms in Las Vegas.

Sara McMann, Anthony Smith, Jared Cannonier and Ian Cutelaba earned $50,000 bonuses.  McMann and Smith earned the Performance bonuses while Cannonier and Cutelaba had the Fight of the Night.

McMann submitted Alexis Davis while Smith earned a TKO victory over Elvis Mutapcic.

The event at the Palms drew 1,800 for a live gate of $143,000.

The numbers were announced post-event

Payout Perspective:

Rob Font could have earned a Performance Bonus for his stoppage of Matt Schnell.  The attendance and gate is the maximum for the venue as 1,800 for $143,000 is the usual numbers for The Palms.

UFC Fight Night 101 attendance, gate and bonuses

November 27, 2016

UFC Fight Night 101 drew 13,721 for a live gate of $2.2 million Australian dollars from Rod Laver Arena in Melbourne, Australia.  In addition, Robert Whittaker scored a double bonus on Saturday night.

It was the second event in Melbourne as the first event was last November’s UFC 193: Rousey v. Holm.  It was the company’s first event at Rod Laver Arena as 193 took place at Etihad Stadium.

According to its web site, the record attendance at Rod Laver Arena  is 16,183 for a Justin Timberlake concert in November 2007.

As for the bonuses, Robert Whittaker earned a Fight of the Night bonus with Derek Brunson for their main event battle.  Whittaker also received a Performance Bonus for his stoppage of Brunson.  Newcomer Tyson Pedro earned a Performance of the Night bonus for his submission of Khalil Rountree in the first round.  All received the standard $50,000 bonus.

The numbers were announced post-event.

Payout Perspective:

Aside from the main event and Pedro, there was not much to say about Saturday night’s event.  Most of the fights went to a decision and there was not much to say about any of the other fights.  The attendance does show that Melbourne fans deserve to be in the rotation for annual events in the city.

UFC Fight Night 100 attendance and bonuses

November 20, 2016

UFC Fight Night 100 took place at the Ibirapuera Gymnasium in Sao Paulo, Brazil.  It was the second event held by the UFC on Saturday.  Notably, it was the second straight event where there was no Fight of the Night bonus.

The UFC announced that the event drew 9,028 fans.  No gate was announced as seems to be the standard for events in Brazil.

The bonuses went to Thomas Almeida, Pedro Munhoz, Cezar Ferreira and Gadzhimurad Antigulov.  Each $50,000 bonus was for Performance of the Night.  There was no Fight of the Night bonus.

UFC Fight Night 99 attendance, gate and bonuses

November 20, 2016

UFC Fight Night 99 took place from Belfast, Ireland on Saturday.  It was the first of two UFC events on a busy day for combat sports.

The UFC announced the event drew 7,222 and a live gate of $850,000.  The event took place at SSE Arena Belfast in Belfast, Northern Ireland.

Previously, the UFC held an event in Belfast in 2007 at SSE Arena Belfast.  The event drew 8,000 fans for a live gate of approximately $1.2 million.

The bonuses for the night went to Jack Marshman, Kevin Lee, Abdul Razak Alhassan and Justin Ledet.  Each earned Performance of the Night.  There were no Fight of the Night Bonuses.

UFC 205: Payout Perspective

November 14, 2016

Welcome to another edition of Payout Perspective.  In this edition we take a look at UFC 205 taking place at New York’s Madison Square Garden.

McGregor wins lightweight title from Alvarez

Conor McGregor once again backed up his talk as he stopped Eddie Alvarez in the second round to win the UFC lightweight title.  He now holds the featherweight and lightweight titles.

It was rather easy work for McGregor who displayed his power and showed no fear against Alvarez including dropping his hands and putting them behind his back.

McGregor cut a promo which included calling the UFC “cheap” for not providing him two belts immediately and apologizing to no one.

In all likelihood, McGregor’s next fight will be at 155 and he’ll likely have his choice of Tony Ferguson or Khabib Nurmogomenov.

Woodley, Wonderboy goes to a draw

Sometimes you have to wonder about coaching.  Tyrone Woodley dominated Stephen Thompson in the first round on the ground and you could argue that his dominance deserved a 10-8 1st round.  Yet, he neglected to attempt another takedown throughout the rest of the fight.  Instead, Thompson was able to utilize his length and standup to stifle Woodley standing with the exception of a couple shots in the 4th round that almost stopped the fight.

An immediate rematch seems like the most logical thing although it seems unfair to a patient Demian Maia.

Jedrzejczyk dominates Kowalkiewicz

Joanna successfully defended her strawweight title with a 49-46 unanimous decision over Karolina Kowalkiewicz.  It was a one-sided, 5 round fight with Kowalkiewicz winning a couple skirmishes but Jedrzejcyk earning 4 rounds.

Joanna Violence does not know who’s next but she plans to fight sometime mid-2017.

Attendance and Gate

UFC 205 eclipsed the previous record gate from UFC 129 in Toronto of $12 million. The Madison Square Garden debut drew $17.7 million with 20,427 in attendance according to a UFC official post-fight.

Bonuses

Conor McGregor, Yoel Romero, Tyron Woodley and Stephen Thompson earned the bonuses.  McGregor and Romero won performances of the night and Woodley and Thompson won for Fight of the Night.

Promotion to the Fight

The UFC went all out for its debut including an ESPN Car Wash and various articles in the Wall Street Journal and New York Times.  There was local as well as national coverage promoting the event.

The Embedded episodes gave us a glimpse of the fighters getting ready for the fights focusing on the 3 championship fights.  You have to wonder with all of the episodes at hotels the UFC does not have a partnership with a hotel chain.

Sponsorships

Budweiser sponsored the 6-episode Embedded series.  It also had the fighter prep point.  Notably, Twinzz.com and IconicFace.com were in the Octagon as well.  Both made appearances at UFC 204 in England.  Twinzz.com is a hat manufacturer while IconicFaceoff.com appears to be a fantasy sports web site.

Qalo, a wedding ring manufacturer that touts silicone rings for the active person was a sponsor in the Octagon last night.  It worked with Chris Weidman in leadup to UFC 205.

In addition, Monster Energy Drink had the center as well sharing a corner with 7-Eleven.  MetroPCS, Toyo Tires, Harley Davidson, Geico and Budweiser.

The upcoming movie, “Bleed for This,” the story of boxer Vinny Pazienza was featured during the PPV.  The movie was introduced by Michael Bisping.

Tyron Woodley and Conor McGregor sported the Monster logo on their Reebok kits.

Reebok introduced New York-specific UFC 205 merchandise for this event.  It also sold Conor McGregor-specific shirts including a “I Whoop People for Truckoads of Cash” shirt.

Odds and Ends

Probably the best UFC Prelims ever as the fights could be its own PPV.  Look for it to eclipse the record-setting ratings of UFC 200.

Are MMA purists ok with the WWE-style promotion that McGregor has provided for this event?  The fur coat and faking like he was going after Alvarez with a folding chair seems very much spectacle than reality.

Miesha Tate’s retirement seemed out of nowhere.  She was still a top-ranked fighter but maybe she sees other opportunities on the horizon.

There should be a rule that all interpreters should not have man-buns as Yoel Romero’s did.

Kevin Gastelum did not make weight once again which eliminated his fight with Donald Cerrone from the card.

Despite the talk about blue chip sponsors partnering with the UFC, there were no big surprises.   Budweiser the only real change although Bud Light has been a part of the UFC sponsorship.

One of the storylines from the newfound regulations in New York is the requirement that combat sports promoters needing to provide $1M coverage for brain injury for each fighter on the card.  The UFC paid $1,675 per athlete which came out to $40,200 for UFC 205.  Boxing promoters have been outspoken in speaking out against this measure which was a part of the law that would legalize MMA in the sport.

Apparently, Bruce Buffer knew he was reading the wrong decision in the Woodley -Thompson fight.  However, he can only read what is on the judge’s scorecard.  This is why he left the cage to confer with the judges.

No Trump at UFC 205, but there were other luminaries in the crowd including Demi Lovato and Odell Beckham, Jr. (the NY Giants WR also made a cameo in meeting Tyron Woodley on an episode of Embedded.)

Does McGregor really demand an ownership stake in the UFC, or is this just pure hype and bluster?

UFC 205 pulled over 2 million google searches on Saturday night which usually means a healthy PPV buy rate.  Also over 1 million searches on Saturday were Joanna Jedrzejczyk, Miesha Tate and Ronda Rousey.  Rousey searches likely due to the unveiling of the very good promo for her return on Friday, December 30th.

Conclusion

This event should flirt with the PPV record of 1.6 million PPV buys.  Certainly, college football and the fact that many fans purchase the event at UFC.com could detract from the overall number.  However, with 3 title fights on the main card including the company’s biggest PPV star, Conor McGregor, we should see a PPV buy rate around 1.5-1.7 million PPV buys

UFC 205 sets gate record

November 13, 2016

MMA Junkie reports the attendance, gate and bonuses from UFC 205 from New York City on Saturday night.

The $50,000 bonuses went to Conor McGregor, Yoel Romero, Stephen Thompson and Tyron Woodley.  McGregor and Romero earned the Performance bonuses while Thompson and Woodley drew the Fight of the Night.

UFC 205 drew a record $17.7 million gate before a crowd of 20,427 at Madison Square Garden.  The gate eclipsed the UFC’s gate attendance of $12 million at UFC 129.  You may recall that 129 was a stadium show in Toronto with 55,724 in attendance.

The numbers were announced post-fight by the UFC.

Payout Perspective:

A great night of fights.  Certainly, Khabib, Vicente Luque or Tim Boetsch could have won Performance bonuses as well as Joanna and Karolina for Fight of the Night.  The attendance and gate were a forgone conclusion that they would set records.  With the buzz of it being the first UFC event in New York after the ban was lifted on MMA and the astronomical ticket prices, the gate would set records.  Just looking at the previous record where over 55,000 were in attendance versus this event with almost 20,500 in attendance, the ticket prices were much more for New York.

UFC Fight Night 98 attendance and bonuses

November 6, 2016

MMA Junkie reports the attendance and bonuses from UFC Fight Night 98 from Mexico City on Saturday.  The main event featuring top lightweights scored the Fight of the Night.

Rafael dos Anjos and Tony Ferguson’s five round featured drew the $50,000 bonus for fight of the night.  Ferguson edged out the former lightweight champion for the victory.  Performance bonuses went to Ricardo Lamas and Douglas Silva de Andrade.  Each earned $50,000 bonuses.

Attendance at the Mexico City Arena drew an announced 11,460 with no gate being announced.  The number is far less than the past 2 times the UFC has been to Mexico City.  Of course, those two other events were PPVs, UFC 180 and UFC 188, with 21,000 reportedly in attendance.

Payout Perspective:

While the attendance is low compared to the UFC PPVs, 11,000 fans is still a very good number for a fight night event.  Of course, RDA-Ferguson is a very good main event for the fans and they did not disappoint.  Ferguson should be the next in line to fight for the lightweight title which will be decided next week in New York.

UFC 204: Payout Perspective

October 10, 2016

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 204 from Manchester, England which pitted Michael Bisping defending his UFC middleweight title against Dan Henderson.

Bisping outlasts Hendo

The rematch was 7 years in the making and despite the time in between fights, everyone knew the backstory from UFC 100.  Hendo hit an “H Bomb” that knocked out Bisping and then landed on the Brit with another shot while he was on the ground.  This was the story that sold the fight otherwise the matchmaking never made sense aside from Bisping wanting to avenge a loss.

The fight itself was great.  Hendo almost recreated his KO of Bisping in round 1 and picked his spots which stung Bisping and bloodied his eyes.  However, Bisping’s excellent cardio kept him in the fight and staying on top of the 46-year-old appeared to be the critical factor in the decision.

A matchup with Jacare Souza seems like the most logical matchup for Bisping but we’ll see what happens next.

ufc-204

Mousasi stops Belfort

Vitor Belfort’s days as a top-level fighter are over as Gegard Mousasi had little difficulty with the former champion.  Belfort looked much different in terms of body composition than previous fights and for a black belt did not handle being mounted too well.

Mousasi called out Anderson Silva in his post-fight interview in what you can call a “resume builder” for the middleweight.

Attendance and Gate

The event took place at the Manchester Arena in Manchester, England and drew 16,000 for a live gate of $1.96 million.  The attendance was impressive considering the event took place in the middle of the night to accommodate American PPV.

The attendance and gate come in second to UFC 105 held at the same arena.  That event which featured Randy Couture-Brandon Vera drew 16,693 for a $2 million gate.

Bonuses

$50,000 bonuses went to Hendo-Bisping for Fight of the Night and Iuri Alcantara and Jimi Manuwa for Performances of the Night.  Mike Perry and Danny Roberts and Stefan Struve could have won bonuses too.

Promotion of the Fight

The UFC did its usual promotional events for the fight.  As seen on the Embedded series, Dan Henderson visited the Manchester City Football Club.  Bisping is a fan of Manchester United, the rival club.

Sponsorships

Monster Energy Drink, UFC Fight Pass and Bud Light were thenotable mainstay sponsors for the night.  In addition, video game Gears of War 4 and “What Now?” the upcoming Kevin Hart comedy also had signage in the Octagon.  Also,  Twinzz.com, a European hat maker was also in the Octagon.  IconicFaceOff.com which features a Conor McGregor commercial on its web site was also on the mat.   Also, UFC 205 signage including it’s “Can’t Wait” tag was in the Octagon.

Odds and ends

UFC 204 had 500,000 plus searches on Friday in the US.  I couldn’t find the number of US searches for Saturday for UFC 204 which might be an oversight or the fact that there were other searches more popular than the event.  However, in the UK UFC 204 registered 200,000 plus searches on Saturday

The post-fight show usually on FS1 was switched to FS2 due to college football.

Brian Stann served as the color commentator in place of Joe Rogan and was fantastic.

The trailer for UFC 205 were shown during the telecast.

Appealing to their apparel sponsor, one of the Embedded showed a picture of a young Michael Bisping wearing a Reebok sweatshirt.  Also, an episode showed Hendo picking out a cup for the fight.

The PPV ended early due to the early stoppages in the first 4 main card fights and the telecast filled it with the Brad Pickett-Iuri Alcintara fight.

Conclusion

Since this fight did not occur in the U.S., it seems that there was less buzz for it.  Then again, if you did not like the main event, there was not much for the casual viewer.  While the Bisping-Hendo fight brought some history and curiosity I don’t think Bisping is a PPV draw unless he’s fighting a name brand opponent.  Hendo is great but he is not a PPV draw.  UFC 199 featuring Rockhold-Bisping drew 320,000 buys.  But, with this happening during college football season, the PPV will likely do 275,000 PPV buys.

UFC 204 attendance, gate and bonuses

October 8, 2016

MMA Junkie reports the attendance, gate and bonuses for UFC 204.

Bonuses went to Michael Bisping, Dan Henderson, Jimi Manuwa and Iuri Alcantara.  Each earned $50,000 each.  Bisping and Hendo won for Fight of the Night while Manuwa and Alcantara earned Performance bonuses for their respective stoppages.

The event took place at the Manchester Arena in Manchester, England and drew 16,000 for a live gate of $1.96 million.  The attendance was impressive considering the event took place in the middle of the night to accommodate American PPV.

The attendance and gate come in second to UFC 105 held at the same arena.  That event which featured Randy Couture-Brandon Vera drew 16,693 for a $2 million gate.

The numbers were announced post-fight.

Payout Perspective:

It was a very speedy night of fights on the main card as all but the main event ended in finishes.  Bisping-Hendo deserved FOTN as you could argue that Hendo may have won the fight.  Manuwa and Alcantara looked impressive with their respective stoppages.

UFC Fight Night 96 attendance, gate and bonuses

October 2, 2016

MMA Fighting reports the attendance, gate and bonuses from UFC Fight Night 96 in Portland, Oregon.

The event at the Moda Center, home to the NBA’s Portland Trailblazers drew 6,240 for a gate of $501,035.

The bonuses went to Nate Marquardt, Brandon Moreno, Henrique da Silva and Curtis Blaydes.  No Fight of the Night bonus for anyone.  Each earned $50,000 bonuses.

Payout Perspective:

A modest audience for an event that saw several upsets on the card.  The event is on par with a standard Fight Night with modest attendance and gate.

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