June 28, 2015
Romero, Thiago Santos, Lorenz Larkin and Santiago Ponzinibbio earned the $50,000 bonuses. Larkin and Ponzinibbio won Fight of the Night. Santos earned a Performance of the Night for his head kick KO of Steve Bosse.
In addition, the event was a sell out at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. The event drew 5,604 to the venue although no gate was announced at the post-event news conference.
Let’s put aside the ridiculousness of the “controversy” in Romero’s post-fight interview. He was trying his best to speak in broken English and not making a social commentary on this country although I’m sure law clerks for Justice Scalia may take note in drafting future dissents. Does everyone really think a guy focused on the fight of his life have the time to review SCOTUS rulings during fight week? Regardless, it was a resume-building fight for Romero. Santos also had a highlight-reel kick which might have moved ahead of the Bellator KO Friday night as the best of the weekend.
As for the attendance, selling out such a small venue was expected. No word on gate or comps as of yet although we might know later on this week.
June 20, 2015
Joanna Jedrzejcyzk and Jessica Penne earned Fight of the Night honors while Mairbek Taisumov and Arnold Allen drew Performance of the Night bonuses. Each earned $50,000.
UFC Fight Night 69 drew 8,155 fans from the O2 World Arena in Berlin. The attendance figure was announced at the post-fight press conference although no gate was announced.
The last time the UFC visited the O2 in Berlin it drew 8,000 fans for UFC Fight Night 41 in May 2014. At that time, the UFC indicated it was pleased with the turnout. Notably, the O2 World houses between 14,000-17,000 for a variety of concerts and sporting events.
This should be the last time that Joanna should be on a “Fight Pass Only” event. It was a dominant performance and she should be on a wider stage next time out. As for attendance, the improvement since last year should be a positive considering much of the card had no known fighters and was headlined by a women’s fight without the name “Rousey” as one of the fighters.
June 17, 2015
Welcome to another edition of Payout Perspective. This time we take a look at UFC 188 taking place from Mexico City, Mexico.
Werdum Undisputed HW Champ
Fabricio Werdum defeated Cain Velasquez to earn the undisputed Heavyweight title. It was a submission that ended the long-running win streak of Fedor Emelianenko. It was another submission that ended the Heavyweight title reign of Cain Velasquez. Werdum’s guillotine choke ended the night for Cain who seemed gassed despite continuing to come forward during the fight. It was one final lunge at Velasquez that spelled his doom as it seemed that Werdum had a smile on his face as Cain attempted a takedown but was caught by Werdum.
It has been two years since Cain Velasquez had been in the Octagon. It probably was not rust from not fighting but the altitude of Mexico City that could have been the issue. He spent two weeks in Mexico City but Werdum had been there for over a month.
Werdum could face Andre Arlovski or Stipe Miocic next.
Alvarez escapes Gil
Eddie Alvarez scored a split decision over Gilbert Melendez in an exciting co-main event. Despite having his left eye almost shut after round 1 due to a Gil elbow strike, Alvarez came back in rounds 2 and 3 to eke out the win. It must have been a relief for Alvarez to finally get a W in the Octagon after his ordeal with Bellator and losing in his UFC debut last fall.
The decision could have gone either way and these two probably do not lose too much (Eddie #4, Gil #5) in the rankings after the fight.
Next up for Eddie Alvarez? Possibly Benson Henderson since they were originally scheduled to fight earlier this year. We could see this in South Korea in November.
Attendance and Gate
The event drew 21,036 which was 36 more than the UFC’s event last year in the same venue. No gate was announced so we do not know if how many comps were provided.
Fabricio Werdum, Patrick Williams, Yair Rodriguez and Charles Rosa earned the $50,000 fight bonuses. Werdum and Williams earned the Performances of the Night and Rodriguez and Rosa earned the Fight of the Night.
Promotion of the Fight
UFC Embeddeds provided some controversy as Werdum accused Cain of being a “Fake Mexican.” Essentially, Cain is American first and not from Mexico. It was an interesting accusation that reminded me of Oscar de la Hoya-Fernando Vargas from years past. Of course with recent news events about identity, it would be topical if not for the fact that no one seemed to care.
Similar to UFC 180, Doritos advertised for this fight by having the fighters’ likenesses on Doritos bags. It also offered a contest for fans to meet and greet UFC fighters.
(pic via Josh Sanchez twitter)
The Octagon sponsors included MetroPCS, the movie Self/Less, Doritos, DraftKings, Bud Light, Cinemex, BetCris, UFC Mobile from EA Sports and Monster Energy Drink in the center.
BetCris is a Mexican online gambling company. Self/Less is a movie from Universal Studios. It received a little promo featuring Forrest Griffin.
Cain added Monster Energy Drink to his list of sponsors which included Affliction, Oak Grove Technologies and American Ethanol.
Notably, Werdum was sponsored by Reddot.
Odds and Ends
Alvarez’s Underground King shirt, originally made by Jaco, is already on sale (i.e., reduced in price) at the UFC.com store.
Two fights ending in the first round on the UFC Prelims meant a very short night of fights on tv. Speaking of which, it was on FX instead of FS1 due to scheduling conflicts.
UFC 188 was shown in select theatres once again. It would be interesting to know how many people actually went to theatres to watch it.
Is Henry Cejudo ready for Demetrious Johnson yet?
In looking at the success of this event perhaps we look at how it did in comparison to past June PPVs. Traditionally, June PPVs have been terrible. The average PPVs from 2012-2014 is 132,000 buys. Google Trends for UFC 188 showed interest from Mexico by mediocre interest from the United States. Still, one would think that it had to improve on last June’s PPV of 115,000. I have an optimistic estimate of 200,000 PPV buys.
June 13, 2015
Per the post-fight press conference, the event drew 21,036 fans which is 36 more than its first time at the Mexico City Arena in Mexico City for UFC 180.
The bonuses of $50,000 each were awarded to Fabricio Werdum, Patrick Williams, Yair Rodriguez and Charles Rosa. Werdum and Williams earned the performances of the night while Rodriguez and Rosa put on the Fight of the Night.
Based on the attendance figures, the UFC is popular in Mexico City. The gate was not announced so we are not sure if (or how many) comps were used to boost the attendance figure. The bonuses were clear although Effy Escudero or Kevin Gastelum could have made arguments for a performance bonus.
June 7, 2015
The bonuses were awarded to Dustin Poirier, Shawn Jordan, Brian Ortega and Thiago Tavares. Each drew $50,000 bonuses. Poirier and Jordan earned “Performance of the Night” honors and Ortega and Tavares put on the “Fight of the Night.”
UFC Fight Night 68 at the Smoothie King Center in New Orleans, Louisiana drew 6,231 for a gate of $621,523.
There were lots of choices for the bonuses. My favorites not receiving the official bonuses were Ben Rothwell, Francisco Rivera and Dan Henderson. As for the gate, the arena houses 16,000-17,000 for the NBA’s New Orleans Pelicans. What will be interesting is to compare this attendance to WWE’s Raw which comes to the venue on Monday. Saturday’s Fight Night event did better in comparison to the last UFC Fight Night in the United States this year (April’s UFC Fight Night 63 did 5,417-$545,604). Daniel Cormier was to headline this event which may have cost the event some attendees although I would suggest that the attendance would not have gone up dramatically.
May 31, 2015
MMA Junkie reports the attendance and bonuses for UFC Fight Night 67 held in Golania, Golas, Brazil.
The UFC announced an attendance of 3,500 from the Golania Arena. As has been the custom with the UFC and its Brazil shows, no gate was announced for the event.
The 3,500 is the lowest announced attendance for a UFC show in Brazil since the promotion returned to the country in 2012. According to this information its maximum capacity is 15,000.
The bonuses were awarded to Charles Oliveira, Nick Lentz and Rony Jason. Olivera earned two bonuses equaling $100,000. Oliveira and Lentz earned Fight of the Night and Jason earned a Performance of the Night.
Below is a list of UFC events in Brazil since 2012. You’ll notice only 4 events where there was an announcement regarding the gate.
|Date||Event||Location||Main Event||Attendance||Gate (if provided)|
|1/14/2012||UFC 142||Rio de Janeiro||Aldo-Mendes||10,605||$2,800,000|
|6/23/2012||UFC 147||Belo Hor||WSilva-Franklin||16,643||$1,420,000|
|10/13/2012||UFC 153||Rio de Janeiro||Silva-Bonnar||16,844||$2,550,000|
|1/19/2013||UFC on FX 7||San Paulo||Belfort-Bisping||9,116|
|5/8/2013||UFC on FX 8||Jaragua||Belfort-Rockhold||7,642|
|6/8/2013||UFC on Fuel TV 10||Fortaleza||Nogueira-Werdum||6,286|
|8/3/2013||UFC 163||Rio de Janeiro||Aldo-Korean Zombie||13,873||$1,500,000|
|9/4/2013||UFC Fight Night 28||Belo Hor||Teixeira-Bader||5,126|
|10/9/2013||UFC Fight Night 29||Barueri||Maia-Shields||6,621|
|11/9/2013||UFC Fight Night 32||Goiania||Belfort-Hendo||10,565|
|2/15/2014||UFC Fight Night 36||Jaragua||Machida-Mousasi||7,511|
|5/31/2014||TUF Brazil 3 Finale||San Paulo||Miocic-Maldonado||8,986|
|9/13/2014||UFC Fight Night 51||Brasilia||Bigfoot Silva-Arlovski||8,822|
|10/25/2014||UFC 179||Rio de Janeiro||Aldo-Mendes||11,415|
|12/20/2014||UFC Fight Night 58||Barueri||Machida-Dolloway|
|2/21/2015||UFC Fight Night 61||Porto Alegre||Bigfoot Silva-Mir||5,080|
|3/21/2015||UFC Fight Night 62||Rio de Janeiro||Maia-LaFlare||7,707|
|5/30/2015||UFC Fight Night 67||Golania||Condit-Alves||3,500|
You could have thrown in Carlos Condit in as a Performance of the Night winner but for the work of Do Bronx and Jason. Condit was impressive in stopping Thiago Alves. But the real story was that the attendance was quite low. In comparison, UFC Fight Night 32 in November 2013 featuring Vitor Belfort-Dan Henderson drew 10,565 in Golania. While the UFC blames the economy for the low turnout one has to wonder about whether or not the demand for better cards is the reason. Certainly, Ronda Rousey’s appearance at UFC 190 should help.
May 24, 2015
Andre Arlovski, Travis Browne, Chris Weidman and Daniel Cormier earned the $50,000 bonuses. Arlovski and Browne earned the Fight of the Night for their one round slugfest with Arlovski earning the KO. Weidman and Cormier earned Performance bonuses of the night after their respective stoppages.
The attendance for UFC 187 at the MGM Grand Garden Arena was 12,615 for a gate of $5,189,167.
The announced gate is very good considering that there were still tickets available at Ticketmaster the day before the event and the secondary market was softening in terms of the “get-in” price. The attendance and gate numbers exceeded February’s UFC 183 (13,114 attendance/$4.5 million gate) which featured Anderson Silva taking on Nate Diaz Super Bowl weekend. In fact, it did much better than the heavily promoted UFC 182 (Jones-Cormier). That event drew 11,575 for a $3.7 million gate.
May 17, 2015
Jon Delos Reyes, Roldan Sangcha-an, Neil Magny and Jon Tuck earned $50,000 bonuses. Fight of the Night honors went to Reyes and Sangcha-an while Magny and Tuck received “Performance of the Night.”
The event drew 13,446 from the SM Mall of Asia Arena. The arena serves as a basketball arena most of the time and has a capacity of 16,000-20,000.
Returning from the east coast so that is the reason this info comes a little late. A rare bonus for a UFC Fight Pass Prelims fight which is good for the fighters. The attendance was reported as a sell-out so one might guess that the configuration capacity for the UFC was just over 13,000.
May 12, 2015
Yahoo! Sports reports that the official PPV buys for the May 2nd fight between Floyd Mayweather and Manny Pacquiao drew an astronomical 4.4 million PPV buys that equates to more than $400 million in revenue. The numbers shatter the old PPV buy rate record set by Mayweather and Oscar De La Hoya in 2007 and the revenue record set by Mayweather and Canelo Alvarez in 2013.
The live gate for the event also drew more than $72 million which also did better than the previous record set by Mayweather-Alvarez. According to the NSAC, Mayweather-Pacquiao drew 16,219 for a gate of $72,198,500. May-Alvarez drew 16,146 for a little over $20 million.
The PPV outdid the 2.2 million PPV buys set by Mayweather-De La Hoya in 2007.
Kevin Iole’s Yahoo! article also indicates that May-Pac sold more than 46,000 closed-circuit seats in Clark County, Nevada which pushed total revenue to more than $500 million.
Mayweather Promotions CEO Leonard Ellerbe attributed Mayweather’s star power as well as social media as well as the mainstream media push. Of course, Pacquiao’s presence probably assisted in the interest in the fight too.
It’s clear that despite some negativity surrounding the fight did not diminish any of those wanting to purchase the PPV or watch the fight in person or closed-circuit. Social and mainstream media probably helped with the promotion of the fight but the pro-active nature of the cable and satellite distributors to push subscribers to purchase the PPV ahead of time also helped with the buy rate. The revenue records were likely considering the $100 PPV price point for HD or $90 for SD. Also, the high ticket prices and lack of comps were also factors for the record-setting gate.
May 9, 2015
Robert Whittaker, James Vick, Daniel Hooker and Alex Chambers received $50,000 Performances of the Night Bonuses at Saturday’s UFC Fight Night 65. Dana White tweeted out the bonus winners and it was also announced at the post-event press conference.
Unbelievable night of fights!!! Thank u AUS. 4 Performance Bonuses Robert Whittaker Alex Chambers Daniel Hooker James Vick 50 each CONGRATS
— Dana White (@danawhite) May 10, 2015
In addition, UFC Executive Tom Wright announced attendance at 7,984 and $1,051,000 million Australian dollars. This would equate to $833,810 US dollars per MMA Junkie.
The capacity at the Adelaide Entertainment Centre is 12,000 and 9,300 for netball.
Interesting that Stipe Miocic did not receive a $50,000 for his record breaking dominating performance. It was the first time for the UFC in Adelaide. In comparison, the last time the UFC was in the region was this past November with UFC Fight Night 55 in Sydney. That card drew 9,904 for slightly over $1 million.