UFC Fight Night 74 attendance, gate and bonuses

August 23, 2015

MMA Junkie reports the attendance, gate and bonuses from UFC Fight Night 74 from Saskatoon, Canada.  The numbers were announced at the post-event press conference.

The bonuses were awarded to Patrick Cote, Josh Burkman, Felipe Arentes and Frankie Perez.  Each earned $50,000 each.  Arantes and Peres drew the Performance of the Night while Cote and Burkman won Fight of the Night.

The event drew 7,202 and a live gate of $717,000.  The SaskTel Centre houses 15,100 for hockey and 14,370 for a center stage concert.

Despite having more in attendance (7,539), the night in Saskatoon did better in gate than Nashville ($454,551) at UFC Fight Night 73.

Payout Perspective:

Perhaps the most shocking event of the night was the sudden retirement of bonus winner Perez.  If you are going to retire, you might as well end on top.  The gate fared well for the UFC’s first event in Saskatoon.  It will be interesting to see ratings for the event as it went up against WWE’s Summerslam and NFL Preseason football on Fox.

UFC Fight Night 73 attendance, gate and bonuses

August 9, 2015

MMA Junkie reports the attendance, gate and bonuses from Saturday night’s UFC Fight Night 73 from Nashville, Tennessee.

Glover Teixeira, Ovince Saint Preux, Marlon Vera and Amanda Nunes drew the $50,000 fight-night bonuses.  Teixeira and OSP drew the Fight of the Night while Vera and Nunes earned the Performances of the Night.

UFC Fight Night 73 drew 7,539 fans for a gate of $454,551.  It was the 3rd event at the Bridgestone Arena drew the second most for events in the arena.  As usual, no information on the comps were given.

UFC Fight Night 18 – 10,267 (gate $626,077)

UFC Fight Night 73 – 7,539 (gate $454,551)

UFC on FX 1 – 7,728 (gate $334,860)

Payout Perspective:

Saturday night’s event from Nashville did better (re attendance and gate) than last month’s mid-week fight event from San Diego and June’s event from Miami.  Both of those cards had better fights on those cards yet Nashville did better with drawing fans.

UFC 190: Payout Perspective

August 3, 2015

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 190 taking place at the HSBC Arena in Rio de Janeiro.

Rousey ends Corriea in 34 seconds

Ronda Rousey showed her dominance once again by knocking out Bethe Corriea in just 34 seconds.  It was not the most technical of fights, but Rousey showed power in her hands by flattening Corriea.  While many are calling for Cyborg, it looks to be the trilogy with Miesha Tate this December.

Shogun-Little ‘Nog

It was billed as a rematch of one of the best fights in Pride that occurred 10 years ago.  The 10 years took a lot out of each as the first round had a lot of action and slowed considerably over the next two rounds.  Many fans thought that a failed guillotine attempt would have won the fight for Little ‘Nog but Rua pulled out the unanimous decision once again.  Both will continue to fight but I am not sure if that is the best idea for each.

Attendance

Although announced as a sellout, UFC 190 at the HSBC Arena drew 14,723.  As seems to be a constant with Brazilian cards, a gate was not announced.

Prior PPV events at HSBC Arena

UFC 142 – 10,605 (Aldo v. Mendes)

UFC 153 – 16,844 (A. Silva v. Bonnar)

UFC 163 – 13,873 (Aldo v. Korean Zombie)

Bonuses

Demian Maia, Shogun Rua, Antonio Rogierio Nogueria and Ronda Rousey.   Maia and Rouse yearend Performances of the Night while Rua and Little Nog earned Fight of the Night.  Each earned $50,000

Promotion of the Fight

The UFC Countdown show offered a little more than usual as Ronda Rousey talked about her father after Bethe Corriea’s comments regarding Ronda committing suicide when she beat her.

Rousey also gave an insightful interview during an Embedded feature.

There had to be some concern about the promotion of this fight since it would be in Brazil.  Rousey still did Jim Rome and some other U.S. outlets but not as many as if she were here in the states.  Yet, it appears to have done well.

Sponsorships

The Octagon sponsors included Budweiser, Fram, Sports Authority, Reebok, the movie, “Straight Outta Compton,” Tai-Chi Panda, Brazilian outlet Combate and TNT Energy Drink (like most Brazilian events) had the center of the Octgaon.

Tai-Chi Panda is a video game.  A commercial and its web site featured Ronda Rousey.  The UFC women’s bantamweight champion also wore a Monster Energy logo on her Reebok kit.  Rousey also had a new MetroPCS commercial which featured her mother and the horsewomen.

“Straight Outta Compton” had the fighter prep point and the trailer was shown prior to the Rousey fight.

Odds and ends

Placing the TUF Brazil Finals on the main card was not the best idea.  A lot of discontent from fans and people tuned out.  People seemed mad that the Ronda fight did not start until past 10pm PT.

The TUF Brazil contestants wore generic UFC shorts except for a panel which included sponsor TNT Energy Drink.  One might assume that this was a deal brokered by TNT and/or TNT paid for the spot on the shorts.

The UFC Fan Voting was shown after each fight as it is another way that the UFC can engage fans during the PPVs.

A lot of tweets from mainstream stars in support of Rousey displayed throughout the night and on Dana White’s twitter feed.

The WWE sent a thank you to Ronda Rousey after she dedicated her fight to Roddy Piper.

Corriea had a good gimmick with stating that she wanted to beat all of the Four Horsewomen including Ronda. But, we all know that Rousey is so much better than her other stablemates. The award for the worst tweet of the night goes to Showtime’s Stephen Espinoza for continuing a trend of leaders of an organization badmouthing another promotion’s event.

The award for best tweet of the night goes to the WWE’s Seth Rollins for responding to a tweet from Dana White who was badmouthing (or perceived to be) another promotion’s product.

The tweet from Rollins is in response to White telling a twitter follower that WWE is fake. Rousey had 6 million google searches over the weekend. YouTube highlights also did well:

Conclusion

UFC 190 will tell us whether Ronda Rousey can carry a PPV.  Rousey has not done as much media as she would have if the fight was in the U.S.  But, it still received a ton of searches over the course of the weekend.  It was the number one trending topic overall in the U.S. during the PPV.  Certainly, the casual fan was searching the internet for the 34 second clip of Rousey winning.  This may be a problem when it comes to future Rousey PPVs as fans might just wait to see the fight on Vine…or ESPN.

Notwithstanding the future ways of purchasing (or not purchasing) a Rousey PPV, Saturday’s event will be telling as to whether UFC 184 was just one good night.  Corriea was not a strong opponent for Rousey despite the trash talk.  The question is whether that even matters.  It didn’t seem to matter for Conor McGregor at UFC 189. 

Dana White indicated that UFC 190 was trending better than UFC 189.  It’s hard to say what numbers he might be looking at although one might think pre-buys for the PPV might be one. Couple that with the perceived correlation that google searches equate to PPV success and UFC 190 might be a PPV hit.  I was originally thinking that this PPV would do 400K-500K PPV buys.  However, it appears that it may well have exceeded this.  Anything above 700K would be outstanding considering there was virtually nothing else supporting Rousey’s fight.

UFC 190 attendance and bonuses

August 1, 2015

MMA Junkie reports the attendance and bonuses for UFC 190.  Ronda Rousey led the bonus winners for her 34 second performance.

Rousey, Demian Maia, Mauricio “Shogun” Rua and Antonio Rogerio Nogueria all earned the $50,000 bonuses.  Maia submitted Neil Magny in the last fight of the UFC Prelims.  Rua and Nogueria earned Fight of the Night for the reprisal of their fight 10 years ago.

Dana White announced the bonuses at the post-fight press conference.

White also announced that the event drew 14,723 at the HSBC Arena in Rio de Janeiro.  As seems to be a constant with Brazilian cards, a gate was not announced.

Previus PPV events at HSBC Arena

UFC 142 – 10,605 (Aldo v. Mendes)

UFC 153 – 16,844 (A. Silva v. Bonnar)

UFC 163 – 13,873 (Aldo v. Korean Zombie)

Payout Perspective:

The gate was the second-highest with only Anderson Silva topping Rousey.  The card was sold on Rousey and many fans came to see her…for 34 seconds.  We shall see if Rousey’s star will equate to another outstanding PPV buy rate.

UFC on Fox 16 attendance, gate and bonuses

July 25, 2015

In the post-event press conference, Dana White announced the attendance, gate and bonuses for UFC on Fox 16 on Saturday night from Chicago, Illinois.

White announced attendance at 11,663 with a gate of $1.2 million for the United Center in Chicago, Illinois.  Notably, UFC on Fox 2 in January 2012 drew 16,963 for a gate of $1.271 million and UFC on Fox 10 in January 2014 drew 10,795 for a gate of $863,655.

The bonuses of $50,000 each went to Edson Barboza, Paul Felder, T.J. Dillashaw and Tom Lawlor.  Barboza and Felder drew Fight of the Night and Dillashaw and Lawler scored the Performance of the Night bonuses.  White indicated that he also liked the Ben Saunders-Kenny Robertson fight and was impressed with James Krause’s win tonight.  It sounded that those three fighters may also receive additional compensation.

Payout Perspective:

The event was not a sellout as the ‘get in’ price as of noon Saturday was $59 according to StubHub.  The United Center could house 20,000 plus so it was far from selling out.  The fights were very good tonight which culminated in Dillashaw’s domination of Renan Barao.  Dillashaw earned a bonus and the lighter weight divisions are on a roll this month.

UFC Fight Night 72 attendance, gate and bonuses

July 18, 2015

MMA Junkie reports the attendance, gate and bonuses from this morning’s UFC Fight Night 72 from Glasgow, Scotland.

The bonuses went to Joanna Calderwood, Cortney Casey, Joseph Duffy and Stevie Ray.  Calderwood and Casey earned Fight of the Night and Duffy and Ray drew Performance Bonuses.  Each received the $50K bonuses.
Attendance at the SSE Hydrow in Glasgow was 10,451 for a gate of $1.5 million.

Notable first time appearances by UFC in non-US cities:

UFC Fight Night 54: Halifax, Nova Scotia Canada 10,782 for $926,000

UFC Fight Night 64: Krakow, Poland 10,000 for $720,000

UFC Fight Night 65: Adelaide, Australia  7,984 for $833,810

UFC Fight Night 66: Pasay, Philippines 13,446 no report on gate

Payout Perspective:
A very good attendance for today’s event in Scotland.  Of course, no report on the number of comps.  Although I have yet to see all of the fights the Calderwood-Casey fight was very good and deserved the fight of the night.

UFC Fight Night 71 attendance, gate and bonuses

July 16, 2015

MMA Junkie reports the attendance, gate and bonuses from Wednesday night’s UFC Fight Night 71.   Frank Mir led the bonus winner’s after his first round KO of Todd Duffee.

Joining Mir was Tony Ferguson with a Performance of the Night for his dominating victory over Josh Thomson.  Fight of the Night was awarded to Alan Jouban and Matt Dwyer.  All received $50,000 each.

Attendance at the Valley View Casino in San Diego was 5,471 for a gate of $412,000.  The numbers were announced post-event by the UFC.

Payout Perspective:

Notably, Bellator 131 drew 8,243 for a gate of $407,259 at the same venue last November.  It was a respectable fight night attendance considering it was mid-week as it is the annual event in which the UFC takes advantage of the lull in other sports in July.  Mir and Ferguson were especially impressive with Mir’s KO ensuring that the UFC event ended on time on FS1.

UFC 189 attendance, gate and bonuses

July 11, 2015

UFC 189 set a record for attendance and gate at the MGM Grand Garden Arena in Las Vegas. The event drew 16,019 for a gate of $7.2 million. In addition, Conor McGregor, Thomas Almeida, Robbie Lawler and Rory MacDonald earned the performance bonuses.

The numbers were announced post-fight by Dana White during its press conference.

The attendance and gate figures are the second-highest in UFC history as April 2011’s UFC 129 in Toronto drew a $12 million gate with over 55,000 in attendance.

UFC 189 broke the MMA gate record in Nevada previously held by Silva-Sonnen II at UFC 148 which drew $6,901,655 with a paid attendance of 13,600.  Notably, attendance for the event was first reported at 15,016.  Previously, the highest paid attendance for an event was UFC 168 in December 2013 with 14,574 paying to see the double main event of Weidman-Silva and Rousey-Tate.

The bonuses were given to McGregor and Almeida for their performances on the PPV.  Fight of the Night was clearly Lawler-MacDonald for their battle which resulted in a successful title defense for Lawler.  Each received $50,000.

Payout Perspective:

The UFC delivered with its biggest event of the year.  The PPV came through and included the Matt Brown-Tim Means replay from the Prelims to fill the last half of the PPV block.  The attendance and gate had to be largely due to the heavy Irish contingent cheering on McGregor.  We will wait and see how the PPV buy rate did in the coming days.

White estimates UFC 189 at $7.1 million

July 7, 2015

UFC 189 will set a new gate record for MMA in the United States according to Dana White.  In an interview on the Jim Rome Show on Tuesday, White stated that despite the scratch of Jose Aldo, ticket sales have increased to an estimated $7.1 million.

The July 11th event should surpass the previous top gate of $6.9 million of Silva-Sonnen II three years ago.

White made the prediction that UFC 189 would do a $7 million gate during the world tour promoting Aldo-McGregor back in May.  It looks like his forecast looks on point.

Of course, the May 5th fight between Mayweather-Pacquiao did a $74 million gate in the same venue.  Still, the $7 million would be a great benchmark for the company.

Payout Perspective:

The increase in ticket sales may mean that fans anticipate a McGregor win.  Despite a very good co-main event featuring Rory MacDonald and Robbie Lawler, the main draw has been McGregor.  We shall see if the hefty attendance figure will equate to a respectable PPV buy rate.

UFC Fight Night 70 attendance and bonuses

June 28, 2015

MMA Junkie reports the attendance and bonuses from UFC Fight Night 70.  Yoel Romero led the bonus winners with his KO of Lyoto Machida in the main event.

Romero, Thiago Santos, Lorenz Larkin and Santiago Ponzinibbio earned the $50,000 bonuses.  Larkin and Ponzinibbio won Fight of the Night.  Santos earned a Performance of the Night for his head kick KO of Steve Bosse.

In addition, the event was a sell out at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. The event drew 5,604 to the venue although no gate was announced at the post-event news conference.

Payout Perspective:

Let’s put aside the ridiculousness of the “controversy” in Romero’s post-fight interview.  He was trying his best to speak in broken English and not making a social commentary on this country although I’m sure law clerks for Justice Scalia may take note in drafting future dissents.  Does everyone really think a guy focused on the fight of his life have the time to review SCOTUS rulings during fight week?  Regardless, it was a resume-building fight for Romero.  Santos also had a highlight-reel kick which might have moved ahead of the Bellator KO Friday night as the best of the weekend.

As for the attendance, selling out such a small venue was expected.  No word on gate or comps as of yet although we might know later on this week.

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