UFC 183 Prelims draw 1.546M viewer average

February 4, 2015

MMA Payout has learned from Nielsen that Saturday’s UFC 183 Prelims on FS1 drew 1.546 million viewers which makes it the second straight card over 1 million viewers.

The headliner on the FS1 prelims featured Miesha Tate versus Sara McMann.

The peak almost drew 2 million viewers plateauing at 1,992,000 in the 9:30-9:45pm quarter hour. It also drew 925,000 viewers in the A18-49 demo.

Its the second highest overnight rating for the UFC prelims since on FS1 second to only UFC 168 in December 2013 (1.554M viewer average).

UFC Prelims 183

In addition, the UFC Postfight show on FS1 drew the second highest viewership with 318,000 viewers.  UFC 182 drew 459,000 viewers.

Payout Perspective:

A good start to the year ratings-wise on FS1 as the Prelims scored over 1 million viewers for the second straight PPV.  Its also the fourth straight PPV where the ratings have been up over the previous PPV prelim.  The ratings were probably aided by the Miesha Tate-Sara McMann fight, a fight Tate says she requested to be on the Prelims rather than the PPV.

The ratings for the UFC on FS1 has helped the network increase its viewership from last January by 21% and 37% in primetime viewing.

UFC on Fox 14 draws 2.82M, wins time slot

January 25, 2015

Television By Numbers reports that UFC on Fox 14 on Saturday drew an overnight rating of 2.82 million viewers, 1.1 rating (18-49 year olds) and 4 share.  It won its time slot on Saturday night.

UFC on Fox 14 aired on Fox from 8:00-10:00pm ET and due to the first round stoppage in the main event, there was no overrun.  UFC won its network time slot on Saturday night.  It went up against an ABC kid’s movie, “Mirror/Mirror,” a rerun of CSI on CBS and Figure Skating on NBC.

UFC on Fox Ratings

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 13: 2.27 million

UFC on Fox 14: 2.82 million

UFC on Fox 14 ratings

Payout Perspective:

The good news is that the UFC won its time slot against less than stiff competition.  It is also up 22 percent from UFC on Fox 13 in the 18-49 demo.  The 2 hour show featured 3 stoppages so there was no overrun this time around.  Thus, the ratings will likely see a big increase.  The bad news is that the ratings are off from last year’s UFC on Fox 10 which aired last January.  That show which featured Benson Henderson vs. Josh Thopmson drew 3.2 million viewers. In 2013, January’s UFC on Fox 6 drew 4.2 million viewers which featured Demetrious Johnson vs. John Dodson.  The first January UFC drew 4.57 million viewers.  MMA Payout will have more on the ratings in the days to come.

Jones offers his side of story in Fox Sports interview

January 21, 2015

Jon Jones conducted an interview with Charissa Thompson of Fox Sports Live which aired Monday night to explain himself about failing a December 4th drug test.  The interview attempts to provide some answers about Jones and the reasons why he tested positive for cocaine.

Jones stated he “messed up” when asked about why he would do cocaine so close to his big fight against Daniel Cormier at UFC 182.

Jones also explains why his stint in drug rehab only lasted a night.  Jones stated that doctors evaluated him and determined that he could be treated on an “outpatient” basis which meant he did not have to stay in the facility.

Payout Perspective:

Essentially the interview is a form of damage control for the UFC and Fox as it tries to form the narrative for Jones in the days to come.  Obviously cocaine use is not what you want from your top star.  It’s clear that the UFC needs him and wants him active since he was only fined $25,000 for violation of the company’s code of conduct and not also suspended or stripped of his light heavyweight title.  Thompson was likely picked to do the interview over another Fox Sports personality because she adds a professional, yet softer tone than others.

These types of “mea culpa” interviews attempt to paint the individual in a positive light.  The interview made Jones look serious, contrite and as someone that was sorry for his actions.  Did the interview make Jones seem more like he made an honest mistake?

A point in the interview Jones states he did not know if the drug test results found him positive for cocaine use when he was at UFC 182 weigh-ins.  Its also interesting that Jones never attempted to withdraw from the fight after he was told by Dana White that he had failed the December 4th drug test.

It is interesting that he is positive that he is not addicted to cocaine, yet made the decision to do it, knowing he would have to take a drug test for his fight at UFC 182.  Even if he did not believe he would be tested for narcotics, you would think Jones would have to be concerned with the possibility that it could show up.  So, why would a professional athlete that only used cocaine recreationally in college do it now?

One of the underlying issues to keep an eye on in the future is whether Jones will seek any legal action for the release of the test results.  He was noncommittal about this during the interview.

McGregor hosts Saturday afternoon movies on FX

January 15, 2015

In addition to all of the hype and promotion for Conor McGregor in lead-up to this Sunday’s UFC Fight Night: McGregor vs. Siver, McGregor will be hosting a Saturday afternoon fix of movies on FX featuring Irishmen.

On Saturday afternoon, January 17th, FX will play Gangs of New York, The Fighter and Taken 2.  McGregor will host the afternoon of movies as he will be interjected during breaks offering his own commentary.  An example of this is below:

Additionally, Fox is running a promo across its digital and social media properties with McGregor offering “Conorisms.”  Note that the promo indicates McGregor-Siver occurs after the AFC Championship game.

Payout Perspective:

This is a unique investment in McGregor.  Not only is McGregor hosting an afternoon of movies on FX, which is a bigger and broader audience than FS1, it has provided a slate of Irish-themed movies to tie-in with the UFC Featherweight.  We will see if this support from FS1 sister property will help with the viewership.

UFC on Fox 13 draws 2.27M in overnight ratings

December 14, 2014

Television By Numbers reports that UFC on Fox 13 drew 2.27 million viewers in overnight ratings Saturday night.  It drew a 3 share and 0.9 rating.  It placed second in network viewing with the old holiday classic of Rudolph The Red Nosed Reindeer drawing over 5 million viewers opposing the UFC.

UFC on Fox Ratings

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 13: 2.27 million

UFC on Fox 13

Payout Perspective:

The ratings are off 10% from last December.  The 2.27 million viewers do not account for the overrun from 7PT/10pm ET-7:30PT/10:30pm ET. The main event aired during the overrun so one might expect this number to rise here.  Coming in second to the holiday classic cartoons on network TV is not out of the ordinary since this happened last year too.  MMA Payout will have more on the complete ratings for the event as we get it.

TUF 19 Episode 12: 586,000 viewers

July 10, 2014

MMA Payout has learned that the season finale of TUF last Wednesday received 586,000 viewers which was the third highest in the season.  Overall, the season average was 477,000 viewers.

TUF 19 Episode 12 Graph

Payout Perspective:

We will be trying to obtain the DVR number to round out the graph.

Unfortunately for UFC fans, this was one of the more disappointing seasons in the TUF franchise. The fights were boring, not a lot of characters were drawn out and even the coach’s challenge wasn’t that fun.  With the exception of a scoring controversy, there was nothing remarkable about season 19.  The irony is that both finals were action-packed first round finishes.

So what do we make of the ratings.  One thing that stands out was episode 11 registered one of the lowest (if not the lowest) rating ever on TUF.   However, it was the highest rated show on FS1 for that day.  This tells us that despite the decline that MMA fans have seen over the years, Fox execs are still pleased with its performance.  One of the things that Fox has been pleased with is the amount of people watching on the DVR as DVR +3 ratings have gone up gaining 278,000 viewers compared to TUF 18’s DVR +3 average of 250,000 viewers.

It will be interesting to see how TUF 20 is received with it being the all women house. One thing seems to be certain, TUF is here to stay.

UFC-Fox sever ties with Sonnen

June 30, 2014

MMA Junkie reports that the UFC and Fox are severing ties with Chael Sonnen after he failed a second drug test.  Sonnen will no longer serve as analyst for Fox and MMA Junkie confirmed with the UFC that he is no longer under contract with the company.

MMA Fighting’s Ariel Helwani first reported that Sonnen failed another drug test after his initial drug test revealed he had taken banned substances.  After the first failed drug test earlier this month, Sonnen immediately defended his position on FS1 television.  Later that week, on the show he served as co-host, he announced his retirement on FS1’s “UFC Tonight.”

In his second test, it was discovered that there was presence of human growth hormone (HGH) and recombinant human erythropoietin (EPO).

Via MMA Junkie:

“The UFC and FOX Sports organizations announced today the termination of their respective broadcasting services agreements with analyst Chael Sonnen,” the statement read. “This decision comes in light of Sonnen failing a second test conducted by the Nevada Athletic Commission for banned substances in June. Sonnen was previously under temporary suspension by the Nevada Athletic Commission for failing an initial test conducted in May.”

Payout Perspective:

It will be interesting to see how Fox handles this news.  FS1 did not mention it on Saturday night during UFC Fight Night.  Certainly, something will have to be said when UFC Tonight returns.  Although we could point to ex-athletes that have been in trouble still having studio jobs, this one is different.  Severing ties with Sonnen was the only thing to do in this instance especially with the use of HGH and EPO.  MMA is a sport that many mainstream people are not comfortable with due to the perceptions of it being extremely violent.  The news that its fighters are taking PEDs would only confirm to some that the sport is dirty.  Having Sonnen continue on air on FS1 or with the UFC would tacitly convey that the UFC and Fox are ok with Sonnen taking PEDs.

Even if the UFC wanted to continue working with Sonnen, its working relationship with Fox compelled them to make the decision.

UFC on Fox 11 ratings adjusted up to 2.5 million viewers

April 22, 2014

MMA Payout has learned from a Fox source that the Live plus Same Day ratings for Saturday’s UFC on Fox 11 event raised the initial overnight of 1.99 million to 2.5 million viewers.  The peak of 3.3 million viewers occurred during the main event between Fabricio Werdum and Travis Browne.

The main event received a 2.0 rating with a 4 share and averaged 1.4 for Men 18-34 and a 2.0 with Men 18-49.  Per the Fox source, “[T]o put those demo ratings in better perspective, Saturday night’s Fox UFC Saturday Main Event would have placed within the Top Five Primetime programs of the week among the Broadcast Networks on Men 18-34 and within the Top 10 with Men 18-49.”

Saturday’s show drove Fox to win the male demos (Men 25-54 and Adults 18-49) in primetime among the networks and second to ESPN’s NBA coverage on cable.

In terms of the overall event it drew a 1.6 rating and a 3 share based on the adjusted ratings.  The Live plus Same Day includes the time slot overrun and the number of viewers who watched the event the same day but not live (i.e., via DVR).  The DVR +3 numbers will not be out until later this week.

Payout Perspective:

The significant bump was due to factoring in the overrun for the main event.  The numbers may not be pleasing overall but Fox likely is interested in how it is doing among its key demos (i.e., males and adults 18-49).  Dave Meltzer of MMA Fighting pointed out that Fox events outside of the NFL and college football season have not done as well as those within football season due to the promotional push during football.  While the numbers are still at the bottom of the curve for UFC on Fox shows, it’s unlikely that network executives are going to pull the plug.

UFC on Fox 11 overnight rating: 1.99M viewers

April 20, 2014

Television By Numbers reports that the overnight ratings for UFC on Fox 11 received 1.99 million viewers for a 0.8 rating and 3 share for Saturday night.   It was the lowest rating for a UFC network show and was last in terms of average viewers in its time slot among network shows.

UFC on FOX Ratings:

UFC on FOX  1: 5.70M viewers (3.1 rating)

UFC on FOX  2: 4.70M viewers (2.6 rating)

UFC on FOX  3: 2.42M viewers (1.5 rating)

UFC on FOX  4: 2.44M viewers (1.4 rating)

UFC on FOX  5: 4.40M viewers (2.5 rating)

UFC on FOX  6: 4.22M viewers (2.4 rating)

UFC on FOX  7: 3.70M viewers (2.2 rating)

UFC on FOX  8: 2.38M viewers (1.5 rating)

UFC on FOX  9: 2.80M viewers (1.8 rating)

UFC on FOX 10: 3.22M viewers (1.9 rating)

UFC on FOX 11: 1.99M viewer (0.8 rating)

Average UFC on FOX Viewership: 3.45M viewers.

UFC on Fox Overnights

UFC on Fox Overnights

Payout Perspective:

The ratings are disappointing considering the card and the fact that the event was a sell out in Orlando.  Winning the time slot for network television was the annual Easter tradition of ABC showing of “The Ten Commandments.”  The movie scored 5.87 million viewers and 1.0 rating among adults 18-49 with a 4 share.  In terms of overall viewership, UFC on Fox 11 lost out to a rerun of Mike and Molly on CBS which received 2.20 million average viewers.

The numbers do not account for the overrun which was about 20 minutes but the first look at the ratings is definitely not what people expected.  It could be that the UFC is running too many shows together that viewers are either picking or choosing what to watch or just inundated with the amount of shows that they cannot keep track.  Yesterday’s network show was very entertaining yet was the lowest rated UFC show on Fox so far.  MMA Payout will keep you posted of adjusted ratings as they become available.

UFC on Fox Sports Ratings (12/09 – 12/15)

December 26, 2013

MMAPayout will be covering in detail the FOX – UFC  TV deal, quarterly and weekly, in order to analyze the performance of both properties throughout the lifespan of the TV deal.  In this week’s edition, we will be looking at the UFC on FOX sports network ratings for the week of 12/09 – 12/15.

FOX-Sports-Logo

 

UFC on Fox Sports 1 Wednesday Night Block (12/11):
UFC Tonight: 127,000 viewers (7-8 PM)
UFC Reloaded: 480,000 viewers (8-11 PM)

UFC on Fox Sports Friday Night Block (12/13):
- UFC on FOX Weigh-Ins on FS1: 44,000 viewers (7-8 PM).
– 
UFC Tonight: 54,000 viewers (8-9 PM)
– UFC Ultimate  100 Knockouts Replay on FS1: 275,000 viewers (9-10 PM).
– Golden Boy Boxing on FS1: 188,000 viewers (10-1 AM).

UFC on Fox Sports Saturday (12/14):
- UFC on FOX Prelims on FS1: 613,000 viewers (5 – 8PM).
– Big East Basketball on FS1: 212,000 viewers (8 – 10PM).
– FOX Sports Live on FS1: 137,000 viewers (10-11 PM).

Other Key Programming Notes :
– Ultimate Insider (12/15) on FS1 drew 37,000 viewers.
– UFC Unleashed (12/15)  on FS1 drew 217,000 viewers.
– UFC Breaking Ground(12/15) on FS2 drew 133,000 viewers.
– UFC Road to the Octagon (12/13) on FS1 drew 44,000 viewers.
– Best of PRIDE FC (12/10) on FS2 drew 48,000 viewers (FS2 viewership high for the week).

 

***

 Fox Sports 1 & 2 Weekly Totals:
– Fox Sports 1 Primetime Viewership: 155,000 (last week: 186,000)
– Fox Sports 2 Primetime Viewership: 14,000 (last week: 30,000)

Ratings provided by Nielsen TV Ratings & Fox Sports.

 

Payout Perspective:

This week is no different than last week, as FOX Sports continued to struggle since TUF and the College Fottball season came to an end.  This week, the primetime viewership averaged 155,000 viewers, a drop from the 186,000 average viewers the previous week.  In the past three weeks, primetime viewership on FS1 has declined from 514,000 to 155,000, which is roughly a 70% drop. Fox Sports 2 primetime viewership this week also dipped from 30,000 the previous week to 14,000, which is more than 50% but typical due to the small viewership numbers.

Despite the declining primetime viewership numbers for the network, UFC programming claimed the highest viewership on FOX Sports 1  and four out of the top five  for the week. What’s even more surprising is that only one out of those 4 were live sport events.  Out of the top 5 programs for the week, only the UFC on FOX prelims and the Big East college basketball game on Saturday were live events.  The most successful non-live programming was UFC Reloaded, a replay of a previous UFC PPV event, which drew 480,000 viewers.

The most watched non-UFC programming on FS1 for the week was the Big East CBB game on Saturday, which drew 212,000 viewers.

Next Page »