UFC on Fox 29 draws 1.78M viewers

April 15, 2018

UFC on Fox 29 drew 1.78 million viewers on Saturday according to Television By Numbers.  It is the 6th straight UFC on Fox event that failed to draw 2 million viewers.

The main event featuring Justin Gaethje and Dustin Poirier went on past the 7pm PT time slot so there will be additional viewers tacked on.  But, the fast overnights reflect a drop-in viewership.

The telecast drew 0.6 in the A18-49 demo and a 3 share for its time slot.  UFC on Fox 29 went up against the NHL Playoffs on NBC which drew 2.18 million viewers and identical ratings for the A18-49 demo and share.

Overall, UFC on Fox 29 had the lowest overall viewership in its time slot.

Payout Perspective:

Despite the entertaining card, the casual viewer failed to tune in once again.  The 1.78 million viewer ensures another low 2 million viewership for the event when factoring in the overrun.  While the ratings are better than the PBC on Fox, there has been a decrease over the years in these network shows.  Some of it has to do with injuries and amount of cards ongoing, and fans are starting to tune out the free shows.

UFC on Fox 28 draws 2,037,000 viewers; prelims draw 1,214,000 on Fox

February 28, 2018

The official live and same day ratings for UFC on Fox 28 revealed the show averaged 2,037,000 viewers on the network Saturday night.  The prelims which aired on Fox prior to the main card drew 1,214,000 viewers according to Nielsen Media Research.

The prelims started 30 minutes later than scheduled due to an overrun from a college basketball game.  It was the best prelims telecast on Fox since July 2016.  On Fox Sports Go and Fox Now the telecast had an average minute audience of 11,814.  The prelims featured Renan Barao and Brian Kelleher with the New York native earning the victory over the former champ.

UFC Fight Night on FOX averaged 2,037,000 viewers on Saturday according to Nielsen Media Research. The ratings include the overrun which saw Jeremy Stephens stop Josh Emmett.  Saturday night’s performance was 15% better than last month’s 1,771,000 viewers. On FSGO and FOX Now the telecast had an average minute audience of 11,067.  The show peaked with 2,731,000 viewers from 10-10:15pm ET.

The fast overnights had the main telecast with 1.82 million viewers.

The FS1 UFC Post-fight show drew 192,000 viewers.

Saturday night provided stiff competition on the networks as NBC’s coverage of the 2018 Winter Olympics drew 11,422 viewers.  The NBA on ABC Saturday featured Golden State and Oklahoma City with the Warriors blowing out OKC.  But, the game drew 4,051,000 viewers.

Payout Perspective:

The ratings did improve from last month which is a positive for this event.  It did have some stiff competition.  Surpassing 2 million viewers overall is an achievement for this card.

UFC on Fox 28 draws 1.82M viewers in overnight ratings

February 25, 2018

UFC on Fox 28 drew 1.8 million viewers on Fox Saturday night’s fast overnight ratings.  Despite stiff competition from the NBA and the Olympics the event was able to stave off its worst ratings since being shown on the network.

The event drew 1.82 million viewers, a 0.6 rating in the A18-49 demo and a 3 share according to Television By Numbers.  The ratings do no include the overrun into the 8pm PT hour.

The telecast featured Jeremy Stephens taking on Josh Emmett in a featherweight matchup.  Stephens KO’d Emmett to earn the victory.

The UFC on Fox went up against the Winter Olympics on NBC, the NBA on ABC and a rerun of Big Brother on CBS in the first hour and a 48-Hours rerun in the second.  Both replays on CBS outdid the two hours of MMA on Fox.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000 2,046,000
UFC on Fox 26 1,780,000 2,107,000
UFC on Fox 27 1,590,000 1,770,000
UFC on Fox 28 1,820,000

Payout Perspective:

The low ratings were expected.  If there is any solace is that it improved on last month’s dismal UFC on Fox ratings.  It also improved from PBC on Fox ratings last week.  Up against the Olympics which drew over 9 million viewers and NBA basketball chipped away at any sort of casual viewership.

UFC on Fox 28 attendance, gate and bonuses.

February 24, 2018

UFC on Fox 28 took place in Orlando on Saturday night and main event headliner Jeremy Stephens continued his winning ways earning a bonus for his stoppage against Josh Emmert.

While the stoppage was not in dispute, the beginning of the end for Emmett started with what look like a knee to a grounded opponent that narrowly missed Emmert.  Even though it was avoided the fight was stopped shortly thereafter.

In addition, Ilir Latif, Alan Jouban and Ben Saunders earned the other $50,000 bonuses.  Jouban and Saunders earned fight of the night with Jouban stopping his teammate, while Latif earned the other Performance Bonus with a first-round win over Ovince St. Preux.

The event drew 10,124 fans for a live gate of $1,064,303.50 at the Amway Center in Orlando, Florida.  It ranked third among the three UFC events that have been held at the venue. UFC on Fox 17 in December 2015 and UFC on Fox 11 in April 2014

The numbers were announced post-event.

Payout Perspective:

It was an entertaining night of fights but one might expect ratings to hover around 1.7 million viewers as it went up against the Olympics on NBC and the Warriors-Thunder NBA game on ABC.  Stephens is ascending his way up the Featherweight ranks and should be considered a contender to challenge for the title after the winner of Ortega-Edgar.

PBC on Fox draws 1.06M viewers opposite Winter Olympics

February 18, 2018

PBC on Fox drew 1.06M viewers on Fox Saturday night according to Television By Numvers.  The event featured Victor Ortiz taking on Devon Alexander in a fight that ended in a draw.

The event drew a 0.3 rating in the A18-49 demo and a 1 share.  The event came in 4th in its overall timeslot with the Winter Olympics drawing over 13.62 million viewers for the night.

The ratings are down from October’s 1.3M viewers.  But, did better than July’s 866,000 viewers.  In February 2017, it drew 1.76M viewers.

Payout Perspective:

The ratings are slightly lower than this past fall when it went up against the MLB Playoffs and College Football.  However, the Winter Olympics is a huge draw despite reports that viewership is down from the last Olympics.

UFC on Fox 27 Prelims draw 566,000 viewers

January 31, 2018

The UFC on Fox Prelims drew 566,000 viewers on FS1 prior to the event on the Fox network.  The feature fight of the prelims saw Bobby Green defeat Erik Koch.

The 566,000 viewers improves from this past December’s UFC on Fox 26 Prelim event.  According to Nielsen via ShowBuzz Daily.

UFC on Fox Prelims – 2017

UFC on Fox 26:  456,000 viewers (FS1)

UFC on Fox 25: 1.137M viewers (Fox)

UFC on Fox 24: 1.105M viewers (Fox)

UFC on Fox 23: 619,000 viewers (FS1)

The event drew 0.18 in the A18-49 demo. The event on Fox adjusted to 0.6 in the A18-49 demo.

Payout Perspective:

The 3 hour event did well however, its clear that putting the prelims on Fox greatly improves its ratings.  With the downturn in Fox ratings, we will see if April’s event on Fox has the prelims on the network or pushes it to FS1.

UFC on Fox 27: 1,770,000 viewers

January 30, 2018

UFC on Fox 27 drew 1,770,000 viewers on Saturday night according to Nielsen making it the lowest-rated UFC on Fox card ever.  The event was headlined by Ronaldo Souza taking on Derek Brunson.

The previous low for the UFC events on the network was August 2016’s UFC on Fox 21 which drew 1,983,000 viewers.  That event had an asterisk as the show was preempted in 15 markets due to preseason football.

The event drew 1.59 million viewers in “fast overnights” and there was a slight increase with the overrun although the first-round stoppage by Souza ended around the top of the hour.

The main event drew 2,224,000 viewers which is the second-lowest rating for a main event since Demian Maia-Carlos Condit at UFC on Fox 21.  But, as we indicated, there was a preemption in certain markets.  This past April, a Demetrious Johnson-Wilson Reis main event drew 2,874,000 viewers.

Payout Perspective:

You could have expected these ratings based upon the lineup for the event plus the Warriors-Celtics matchup on ABC which pitted two of the more popular teams in the NBA opposite UFC.  With a new television deal to be negotiated, prospective buyers may be concerned with the downturn in ratings.  While live sports are drivers for ad buys, the trend of decreasing ratings for the UFC network cards cannot be good.

UFC on Fox 27 draws all-time low: 1.59 million viewers

January 28, 2018

UFC on Fox 27 drew 1.59 million viewers on Fox Saturday according to Television By Numbers.  The event is the lowest rating for UFC on Fox since its inception.

The event featured Ronaldo Souza taking on Derek Brunson.  Souza stopped Brunson after a head kick in the first round.

The event drew 0.5 in the A18-49 demo and a 2 share.  The NBA Countdown show (0.7 and 3 share) in the first half-hour of the 8pm time slot and the subsequent NBA game between the Celtics and Warriors (1.2 and 5 share) drew the most in the A18-49 demo for the night.  The countdown show on ABC drew 2.53 million viewers and the game drew 3.7 million viewers.

UFC on Fox had the lowest viewership in terms of overall viewers for the night. An NCIS rerun on CBS drew 4.02 million viewers in the 8pm time slot and Dateline NBC drew 3.96 million viewers in the A18-49 demo.

Payout Perspective:

It’s unlikely there will be a big overrun boost from the 1.59 million viewers as the Souza-Brunson fight ended at the top of the hour.  The low ratings could be anticipated based on the fights set up for this event.  Also, the NBA game between Boston and Golden State drew a lot of casual sport fans away from the UFC.

UFC on Fox 27 attendance, gate and bonuses

January 27, 2018

UFC on Fox 27 took place Saturday night from Charlotte, North Carolina.  Ronaldo Souza headlined the card and took home a $50,000 fight bonus for his stoppage of Derek Brunson.

In addition, Mirsad Bektic, Drew Dober and Frank Camacho took home $50,000 bonuses.  Bektic earned a Performance Bonus with a TKO of Godofredo Pepey.  Drew Dober and Frank Camacho earned Fight of the Night on the main card on Fox with Dober earning a unanimous decision.

The event drew 10,249 for a gate of $944,000.  The event took place at Spectrum Center in Charlotte.

Notably, last year’s UFC on Fox event in January 2017 drew 13,233 and a gate of $1,020,434.  The main event featured Valentina Shevchenko submitting Julianna Pena.  It also had Jorge Masvidal stopping Donald Cerrone.

Payout Perspective:

The attendance and gate is similar to that of a Fight Night card.  With the fighters on this card, it felt like a Fight Night card.  This may not bode well with the network ratings.  We shall see if enough people stayed home to watch the event.  Souza looked impressive in stopping Brunson as he registered another stoppage over the North Carolina native.

Johnson wants Dillashaw on big card to maximize PPV bonus

January 25, 2018

Demetrious Johnson told ESPN that he wants a big PPV with T.J. Dillashaw on a “stacked card.”  In the interview, he inadvertently revealed his PPV points bonus with the UFC.

Via ESPN:

“I’ve seen guys jump on [stacked] PPV cards and make $1.5 million, fighting an inferior opponent than who I’m about to fight. Me and TJ could fight on a smaller card and pull 275,000 buys, get an extra check for $75,000. My management told me, ‘You know what, we’ll hold out for a big event.’

Based on the quote, it would appear that Johnson would be making $1.00 for every buy above 200,000.  This is a common scenario as revealed when Eddie Alvarez’s initial UFC contract was held up in litigation with Bellator.

Eddie Alvarez Contract re PPV upside by JASONCRUZ206 on Scribd


Payout Perspective:

It’s clear that Johnson understands his drawing power (which is marginal) and being on a card with other top fighters would maximize his potential for a good buy rate so that he could earn extra PPV money.  He was the co-main event with Jon Jones for UFC 197 and on a card with Conor McGregor at UFC 178.  197 drew 322,000 buys while UFC 178 drew just 205,000 buys as the event was before all of the McGregor started.   The balancing act for the UFC is to build cards to compensate 12 PPVs as well as the Fox events.  Johnson-Dillashaw sounds like it would be built as the main event and not one of several.  With the lack of premier fighters that can move the needle, this fight would seemingly be a stand-alone and not on a stacked card.

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