PBC on Fox draws 1.06M viewers opposite Winter Olympics

February 18, 2018

PBC on Fox drew 1.06M viewers on Fox Saturday night according to Television By Numvers.  The event featured Victor Ortiz taking on Devon Alexander in a fight that ended in a draw.

The event drew a 0.3 rating in the A18-49 demo and a 1 share.  The event came in 4th in its overall timeslot with the Winter Olympics drawing over 13.62 million viewers for the night.

The ratings are down from October’s 1.3M viewers.  But, did better than July’s 866,000 viewers.  In February 2017, it drew 1.76M viewers.

Payout Perspective:

The ratings are slightly lower than this past fall when it went up against the MLB Playoffs and College Football.  However, the Winter Olympics is a huge draw despite reports that viewership is down from the last Olympics.

UFC on Fox 27 Prelims draw 566,000 viewers

January 31, 2018

The UFC on Fox Prelims drew 566,000 viewers on FS1 prior to the event on the Fox network.  The feature fight of the prelims saw Bobby Green defeat Erik Koch.

The 566,000 viewers improves from this past December’s UFC on Fox 26 Prelim event.  According to Nielsen via ShowBuzz Daily.

UFC on Fox Prelims – 2017

UFC on Fox 26:  456,000 viewers (FS1)

UFC on Fox 25: 1.137M viewers (Fox)

UFC on Fox 24: 1.105M viewers (Fox)

UFC on Fox 23: 619,000 viewers (FS1)

The event drew 0.18 in the A18-49 demo. The event on Fox adjusted to 0.6 in the A18-49 demo.

Payout Perspective:

The 3 hour event did well however, its clear that putting the prelims on Fox greatly improves its ratings.  With the downturn in Fox ratings, we will see if April’s event on Fox has the prelims on the network or pushes it to FS1.

UFC on Fox 27: 1,770,000 viewers

January 30, 2018

UFC on Fox 27 drew 1,770,000 viewers on Saturday night according to Nielsen making it the lowest-rated UFC on Fox card ever.  The event was headlined by Ronaldo Souza taking on Derek Brunson.

The previous low for the UFC events on the network was August 2016’s UFC on Fox 21 which drew 1,983,000 viewers.  That event had an asterisk as the show was preempted in 15 markets due to preseason football.

The event drew 1.59 million viewers in “fast overnights” and there was a slight increase with the overrun although the first-round stoppage by Souza ended around the top of the hour.

The main event drew 2,224,000 viewers which is the second-lowest rating for a main event since Demian Maia-Carlos Condit at UFC on Fox 21.  But, as we indicated, there was a preemption in certain markets.  This past April, a Demetrious Johnson-Wilson Reis main event drew 2,874,000 viewers.

Payout Perspective:

You could have expected these ratings based upon the lineup for the event plus the Warriors-Celtics matchup on ABC which pitted two of the more popular teams in the NBA opposite UFC.  With a new television deal to be negotiated, prospective buyers may be concerned with the downturn in ratings.  While live sports are drivers for ad buys, the trend of decreasing ratings for the UFC network cards cannot be good.

UFC on Fox 27 draws all-time low: 1.59 million viewers

January 28, 2018

UFC on Fox 27 drew 1.59 million viewers on Fox Saturday according to Television By Numbers.  The event is the lowest rating for UFC on Fox since its inception.

The event featured Ronaldo Souza taking on Derek Brunson.  Souza stopped Brunson after a head kick in the first round.

The event drew 0.5 in the A18-49 demo and a 2 share.  The NBA Countdown show (0.7 and 3 share) in the first half-hour of the 8pm time slot and the subsequent NBA game between the Celtics and Warriors (1.2 and 5 share) drew the most in the A18-49 demo for the night.  The countdown show on ABC drew 2.53 million viewers and the game drew 3.7 million viewers.

UFC on Fox had the lowest viewership in terms of overall viewers for the night. An NCIS rerun on CBS drew 4.02 million viewers in the 8pm time slot and Dateline NBC drew 3.96 million viewers in the A18-49 demo.

Payout Perspective:

It’s unlikely there will be a big overrun boost from the 1.59 million viewers as the Souza-Brunson fight ended at the top of the hour.  The low ratings could be anticipated based on the fights set up for this event.  Also, the NBA game between Boston and Golden State drew a lot of casual sport fans away from the UFC.

UFC on Fox 27 attendance, gate and bonuses

January 27, 2018

UFC on Fox 27 took place Saturday night from Charlotte, North Carolina.  Ronaldo Souza headlined the card and took home a $50,000 fight bonus for his stoppage of Derek Brunson.

In addition, Mirsad Bektic, Drew Dober and Frank Camacho took home $50,000 bonuses.  Bektic earned a Performance Bonus with a TKO of Godofredo Pepey.  Drew Dober and Frank Camacho earned Fight of the Night on the main card on Fox with Dober earning a unanimous decision.

The event drew 10,249 for a gate of $944,000.  The event took place at Spectrum Center in Charlotte.

Notably, last year’s UFC on Fox event in January 2017 drew 13,233 and a gate of $1,020,434.  The main event featured Valentina Shevchenko submitting Julianna Pena.  It also had Jorge Masvidal stopping Donald Cerrone.

Payout Perspective:

The attendance and gate is similar to that of a Fight Night card.  With the fighters on this card, it felt like a Fight Night card.  This may not bode well with the network ratings.  We shall see if enough people stayed home to watch the event.  Souza looked impressive in stopping Brunson as he registered another stoppage over the North Carolina native.

Johnson wants Dillashaw on big card to maximize PPV bonus

January 25, 2018

Demetrious Johnson told ESPN that he wants a big PPV with T.J. Dillashaw on a “stacked card.”  In the interview, he inadvertently revealed his PPV points bonus with the UFC.

Via ESPN:

“I’ve seen guys jump on [stacked] PPV cards and make $1.5 million, fighting an inferior opponent than who I’m about to fight. Me and TJ could fight on a smaller card and pull 275,000 buys, get an extra check for $75,000. My management told me, ‘You know what, we’ll hold out for a big event.’

Based on the quote, it would appear that Johnson would be making $1.00 for every buy above 200,000.  This is a common scenario as revealed when Eddie Alvarez’s initial UFC contract was held up in litigation with Bellator.

Eddie Alvarez Contract re PPV upside by JASONCRUZ206 on Scribd


Payout Perspective:

It’s clear that Johnson understands his drawing power (which is marginal) and being on a card with other top fighters would maximize his potential for a good buy rate so that he could earn extra PPV money.  He was the co-main event with Jon Jones for UFC 197 and on a card with Conor McGregor at UFC 178.  197 drew 322,000 buys while UFC 178 drew just 205,000 buys as the event was before all of the McGregor started.   The balancing act for the UFC is to build cards to compensate 12 PPVs as well as the Fox events.  Johnson-Dillashaw sounds like it would be built as the main event and not one of several.  With the lack of premier fighters that can move the needle, this fight would seemingly be a stand-alone and not on a stacked card.

Updated UFC on Fox 26 ratings reflects peak over 3 million for main event

December 19, 2017

UFC on Fox 26 peaked with over 3 million viewers according to Nielsen.  The adjusted viewership for the event on Saturday drew 2,107,000 million viewers.

Saturday night’s event featured Rafael Dos Anjos as he defeated Robbie Lawler in a 5-round main event.  The overrun into the 10:00 time slot saw the peak viewership for the telecast as it drew 3,071,000 viewers per Nielsen.

The event drew just slightly under 1.8 million viewers in the Live plus same day rating for Saturday’s event.  But, that did not include the main event which drew the most fans.

On FSGO and FOX Now the telecast had an average minute audience of 15,521.

The UFC Prelims on FS1 drew 456,000 viewers and on FSGO and FOX Now the telecast had an average minute audience of 5,658.

In addition, the pre-fight show on FS1 drew 121,000 viewers and the post-fight show on FS1 drew 115,000 viewers.

Payout Perspective:

The viewership continued on into the overrun and peaked during the main event which is good news for the UFC as the audience grew toward the main event which we assume is anticipated and planned by the telecast.  The ratings are on par with this past year’s viewership.  In comparison with past years, one can see that the viewership has been down for the network broadcasts this year.

UFC on Fox 26 Prelims draw 456,000 viewers

December 19, 2017

The UFC on Fox 26 Prelims on FS1 drew 456,000 viewers on Saturday night per Nielsen via ShowBuzz Daily.  The 3-hour prelims drew 0.15 in the A18-49 demo per Nielsen.

The featured fight on the prelims saw Jan Blachowicz defeat Jared Cannonier via unanimous decision. The bonuses for the event were all on the prelims as the Fight of the Night was awarded to Julian Marquez and Darren Stewart.  Nordine Taleb stopped Danny Roberts within a minute of the first round.  It also saw Alessio Di Chirico win a Performance Bonus via a huge knee over Oluwale Bamgbose.

Last December’s UFC on Fox 22 Prelims on FS1 drew 679,000 viewers.

UFC on Fox Prelims – 2017

UFC on Fox 26:  456,000 viewers (FS1)

UFC on Fox 25: 1.137M viewers (Fox)

UFC on Fox 24: 1.105M viewers (Fox)

UFC on Fox 23 : 619,000 viewers (FS1)

Payout Perspective:

Clearly, having the Prelims on Fox garners more viewers but this year’s December Fox event did not produce a lot of viewers.  The prelims on FS1 reflects the decrease of interest for this year’s December UFC on Fox.

UFC on Fox 26 draws 1.78M viewers

December 17, 2017

UFC on Fox 26 drew 1.78 million viewers on Fox Saturday night according to Television By Numbers.  It is the second lowest rating ever for the UFC shows on Fox for its two-hour block on the network.

The ratings, via Television By Numbers, do not reflect the overrun from the main event of Robbie Lawler and Rafael dos Anjos.

The event drew a 0.6 share and a 3 rating In the A18-49 demo.  The ratings here are the same as those it drew in July for UFC on Fox 25.

UFC on Fox Ratings
Overnight Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000 2,046,000
UFC on Fox 26 1,780,000

Payout Perspective:

With the NFL airing on Saturday night opposite the UFC on Fox, and not a big-named event, it was clear that this could be one of the lowest-rated UFC on Fox ever.  It was the second-lowest with July’s event being the least-watched ever.  The event was the least-watched in terms of overall viewers in its  network time block Saturday night but had the highest rating among adults 18-49.  The inclusion of the overrun may get it to 2 million viewers for the overall telecast but we won’t know until later this week.

UFC on Fox 26 attendance, gate and bonuses

December 16, 2017

Bonuses for UFC on Fox 26 happened early as all awards were given to Prelim fighters.

Alessio Di Chirico, Nordine Taleb, Julian Marquez and Darren Stewart received the $50,000 bonuses.  The bonuses were announced post-event by the UFC.  Marquez and Steward were awarded the Fight of the Night while DiChirico and Taleb drew Performance Bonuses.

Di Chirico stopped Oluwale Bamgbose in the first televised fight of the prelims with a knee to the head of his tentative opponent.

Taleb enjoyed a quick stoppage of Danny Roberts within a minute of the first round.

The event in Winnipeg from the Bell MTS Place drew 8,862 for a gate of $781,000 according to the UFC.  The last time the UFC was in Winnipeg was in June 2013 for the less-than-impressive UFC 161.  Still, the event drew 14,754 for a gate of $3.15 million.

Payout Perspective:

If not for missing weight, I would think that Josh Emmett would have received a bonus for his main card KO of favorite Ricardo Lamas.  The event did not draw as many for the UFC’s return to the area but this card did not have a lot of drawing power.  Going up against the NFL on Saturday night, one has to think it draws one of its lower December ratings since being on Fox.

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