UFC on Fox 24 drew 1,996,000; Prelims draw 1,105,000

April 20, 2017

UFC on Fox 24 drew 1,996,000 viewers on Fox Saturday afternoon in adjusted ratings to account for the overrun per Nielsen. The UFC Prelims drew 1,105,000 on Fox.

The main card peaked during the main event portion of the telecast with 2,874,000 viewers from 10-10:15pm ET.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000

In addition, the prelims drew 1,105,000 viewers.  The event aired on Fox and preceded the main card.

UFC on Fox 23 Prelims: 619,000 on FS1

UFC on Fox 22 Prelims: 679,000 on FS1

UFC on Fox 21 Prelims: 1,122,000 on Fox

UFC on Fox 20 Prelims: 1,261,000 on Fox

UFC on Fox 19 Prelims: 1,400,000 on Fox

UFC on Fox 18 Prelims: 702,000 on FS1

Payout Perspective:

The prelims were two hours and was the lowest rated in the history of the prelims on Fox.  The UFC on Fox 24 rating is the second lowest-rated ever in Fox history.  As pointed out by one of our readers, UFC on Fox 21 was slightly lower.

UFC on Fox 24 draws lowest-ever overnight rating

April 16, 2017

Television By Numbers reports that UFC on Fox 24 drew 1.74 million viewers on Saturday night.  The event is the lowest rated UFC on Fox ever although it does not include the overrun.

UFC on Fox 24 featured Demetrious Johnson defending his UFC Flyweight title against Wilson Reis.   Johnson defeated Reis via armbar submission.  Also, Rose Namajunas submitted Michelle Waterson in the co-main event of the main broadcast which aired from 5-7pm PT.

UFC on Fox drew a 0.6 rating and a 2 share in the adult 18-49 demo.

According to Nielsen, the Easter tradition of ABC showing The Ten Commandments drew over 5 million viewers.  A prime time showing of the NHL Playoffs drew 2.29 million viewers on NBC.

Notably, The Ten Commandments drew a 3 share in the adult 18-49 demo, the best in the 8-10pm time slot.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000

Payout Perspective:

It’s the lowest rated UFC on Fox ever although you might see a bump since the Demetrious Johnson-Wilson Reis did not start until about 5 minutes left in the time slot window.  Still, you would have expected better ratings for Namjunas-Waterson.  Unfortunately, some will see this as an indictment on the lack of drawing power for Johnson who has to be considered one of the best pound-for-pound fighters ever.

Last April’s UFC on Fox 19 drew over 2.1 million viewers.  In 2015, April’s UFC on Fox 15 drew 2.43 million viewers.

UFC on Fox 24 attendance, gate and bonuses

April 15, 2017

Demetrious Johnson, Robert Whittaker, Louis Smolka and Tim Elliott earned bonuses of the night for UFC on Fox 24.  The event, which aired Saturday night on Fox, drew a record for a sporting event at The Sprint Center in Kansas City, Missouri.

Johnson earned his bonus after submitting jiu jitsu specialist Wilson Reis with an armbar.  Whittaker upset Jacare Souza via TKO in the second round.  Smolka and Elliott earned a Fight of the Night bonus for their fight which was the opener on the televised prelims portion.  It was a back and forth grappling contest which was won by Elliott.  All earned $50,000.

The event was well-received in Kansas City as the event drew 12,171 for a live gate of $1,081,193 million.  According to MMA Junkie it is the highest earning sports event in venue history.

The bonuses, attendance and gate figures were announced post-event.

Payout Perspective:

Another dominating performance for Johnson as he made it look easy against Reis.  Despite not being a PPV draw, Johnson does well on Fox cards and his dominance should really be marketed more by the UFC.

PBC on Fox 4 draws 1.76M viewers

February 26, 2017

PBC on Fox drew 1.76 million viewers Saturday night per Sports TV Ratings.  It finished third out of three sports on the networks on Saturday night.

The NHL on NBC drew 2.02 million viewers and the NBA on ABC drew 2.34 million viewers Saturday night.  ABC drew the most in the adult 18-49 demo on Saturday night as it featured the Chicago Bulls-Cleveland Cavaliers in prime time.

The PBC event featured Deontay Wilder and Gerald Washington.  It drew a 0.5 in the adult 18-49 demo and a 2 share for its 2 hour time block.  Wilder KO’d Washington.

Last January, PBC on Fox drew 2.24 million viewers and finished behind Bulls-Cavs on ABC and US Figure Skating on NBC.

PBC on Fox this past July drew 1.45 million viewers.

Payout Perspective:

A rough night for PBC but it does improve from July’s showing.  PBC went up against two other sporting events on the networks and finished third.  Notably, UFC on Fox is doing much better than PBC events which have yet to catch on.

UFC on Fox 23 peaks with over 3M viewers, Prelims draw 619,000

January 31, 2017

The UFC on Fox 23 card drew 2,189,000 viewers in adjusted DVR +3 ratings. The card peaked during the main event between Valentina Shevchenko and Julianna Pena with 3,003,000 viewers.

The overnight ratings reflected 2,002,000 viewers.  UFC

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000

In addition, the UFC Prelims on FS1 drew 619,000 viewers.  The 3-hour show on FS1 preceded the 2-hour telecast on Fox.  The prelims are down from last month when it drew 679,000 viewers.

The UFC Post-Fight show drew 203,000 viewrs with 75,000 live on FS2 at 7pm PT and 128,000 viewers on FS1 when it reaired after 9pm.

UFC on Fox Prelims – 2016

UFC on Fox 21 Prelims rating: 1.122M (on Fox)

UFC on Fox 20 Prelims rating: 1.261M (on Fox)

UFC on Fox 19 Prelims rating: 1.4M (on Fox)

UFC on Fox 18 Prelims rating: 702,000 (on FS1)

The prelims featured Raphael Assuncao-Aljamain Sterling and Nate Marquardt-Sam Alvey.

Payout Perspective:

The DVR numbers bring up the event slightly but the peak is down from last month’s UFC on Fox 22 which was 4.8 million viewers.  Notably, all 4 fights on the Fox broadcast ended early via TKO stoppage or submission.

UFC on Fox 23 draws 2.02M viewers

January 29, 2017

UFC on Fox 23 drew 2.02 million viewers Saturday night according to Television By Numbers.  The event drew a 0.7 rating in the adult 18-49 category and a 3 share.

The event featured women bantamweights Valentina Shevchenko and Julianna Pena in the main event.

According to Nielsen ratings, the UFC on Fox lost out to the NBA Countdown show in the first half hour of the event and then was overshadowed by the NBA game on ABC featuring the Golden State Warriors and the Los Angeles Clippers.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000

This time last year, UFC on Fox 18 drew 2.43 million viewers for a Ryan Bader-Anthony Johnson main event.

Its unlikely the ratings will rise much more in DVR+3 ratings as Shevchenko’s arm bar sub of Pena came at about the top of the hour so no overrun.

Payout Perspective:

Low ratings compared to last January’s UFC on Fox network broadcast.  Also, it was lower than Shevchenko’s defeat of Holly Holm at UFC on Fox 20.  The lack of a tie-in with the NFL may have hurt the viewership. Of course, the NBA evening games running opposite the UFC probably had a lot to do with the lower rating as well.

UFC 206 replay on Fox scores big Christmas Eve

December 26, 2016

The replay of selected fights from UFC 206 earlier this month drew 4.7 million viewers on Christmas Eve according to Television By Numbers.  It also drew a 1.6 rating and a 6 share in the Adult 18-49 rating making it the second highest viewed UFC show on Fox since UFC on Fox 1.

The replay was the most-viewed show Saturday night and drew the biggest share among adults 18-49 across the board on the network.

The fights on the 2-hour replay Saturday included Lando Vannata versus John Makdessi, Cub Swanson versus Doo Ho Choi, Donald Cerrone versus Matt Brown and Max Holloway versus Anthony Pettis.

Nielsen reports that the peak viewership occurred during the Swanson-Choi fight which many consider a Fight of the Year frontrunner for 2016.

Only the November 2011 fight featuring Cain Velasquez-Junior dos Santos scored more viewers when the company’s debut on Fox drew 5.7 million viewers.

Payout Perspective:

The obvious takeaway here is that the UFC has found a niche and its likely Fox will be open for this slot for next Christmas Eve.  Even on a night when many people were doing holiday activities and spending time with family, many people tuned in.  This is great for the UFC as the actual card only did 150,000 PPV buys.

Fox to air UFC 206 Christmas Eve

December 23, 2016

The UFC announced that it will air a special presentation of UFC 206 on Fox on Christmas Eve Saturday night at 8pm PT/ET.

The two-hour special on the network will feature Lando Vannata’s KO on John Makdessi, a fight of the year candidate of Cub Swanson vs. Doo Ho Choi, Donald Cerrone-Matt Brown and the main event of Max Holloway and Anthony Pettis.

Payout Perspective:

Dave Meltzer pointed out that strings were pulled to air the PPV within 30 days of its original airing date as distributors have rights to this window.  But, it’s unlikely that anyone would purchase this PPV as initial estimates had it at just 150,000 buys.  The move is very good strategy despite the fact it’s a Saturday night on Christmas Eve.  There is still some leftover from NFL viewers earlier in the evening as most games have been moved to Saturday.  It also gets one of the better quality PPVs on network television with UFC 207 coming up on Friday.  Also, it can introduce the casual viewers to the likes of Cerrone and Hollway.  We will see if it can continue the momentum of last week’s UFC on Fox 22 ratings.

UFC on Fox 22 draws 2.69M viewers

December 18, 2016

UFC on Fox 22 drew 2.69 million viewers on Fox Saturday night per TV By Numbers.  It improves upon last December’s UFC on Fox event.

In the main event, Paige VanZant faced Michelle Waterson.  “The Karate Hottie” upset PVZ via rear naked choke.  In the co-main event Mickey Gall defeated Sage Northcutt.

Last December’s UFC on Fox event featured a world title defense by then lightweight champion Rafael dos Anjos against Donald Cerrone.  RDA stopped Cerrone.  Also, Alistair Overeem upset Junior dos Anjos in the co-main event.

The event Saturday night drew a 0.9 rating and a 4 share in the adult 18-49 demo.  It won its timeslot in that demo.  Overall, a two Holiday specials on NBC won the overall ratings during that time slots.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000

You’ll notice that UFC on Fox 21 decreased from the overnight rating.  This was due to preemptions in certain markets due to NFL preseason football.  Once the ratings recalibrated for UFC, it saw a decrease.

Payout Perspective:

Saturday night’s ratings should increase as the PVZ-MW fight did not start until after 7pm (PT) which is not factored into the overnights at this point.  It did appear that the broadcast intended for the overrun as there was a lot of filler during the 5-7pm (PT) broadcast window.  UFC on Fox 22 went up against an special Saturday night NFL game.

UFC looking for $450M per year for 10 years in next media rights deal

November 28, 2016

The Sports Business Journal reports that the UFC is angling to ask potential buyers for $450 million per year over 10 years in its next round of media rights fees.  The company’s current deal, which ends at the end of 2018 is for $115 million for 7 years.

The article also states that the deal will seek to have the successful bidder to produce the UFC events.  In the past, the UFC had produced its shows in-house.  One of the under-the-radar things about Zuffa was the control of the brand for the UFC which included the production of the events.  You might argue that it’s this control that gave it such a strong brand awareness which may have gone to the eventual sales price for the company.

Via Sports Business Journal:

The package the UFC will take to market will include the rights to four annual broadcast windows that Fox now holds, six annual cable events and weekly programming on Fox Sports 1, plus the UFC’s over-the-top Fight Pass service. It is not expected to include the UFC’s lucrative pay-per-view business, which will likely be retained by WME-IMG. But some media executives believe any winning bidder will have more of a say in what matches will be part of the UFC’s pay-per-view events. Whether a network will share in some of the PPV revenue is a deal point that will be negotiated, sources said.

Payout Perspective:

Despite the retraction in spending by networks such as ESPN and the lukewarm ratings for Fox events this past year, the UFC is banking on the allure that its demo of young males with disposable income and the somewhat DVR-proof live sporting event will give it leverage in the new negotiations. But will the UFC be able to broker a 75% increase over its first media rights deal.  The deal would include additional cost to the network that purchases the rights as it will need to provide production costs for the events.  However, the article indicates that the network may have more influence on what events it may have.  This might provide some incentive for potential buyers.  I am surprised that Fight Pass will likely be included in the deal as there might have been opportunity to sell those rights on its own as is contemplated by the NBA’s LA Clippers.

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