UFC 203 PPV buys estimated between 425K-475K

September 19, 2016

MMA Fighting reports that UFC 203 early projections have it between 425,000-475,000 PPV buys.  The numbers would make it the best UFC PPV not featuring Conor McGregor or UFC 200 which brings up the question of whether the CM Punk experiment helped boost the buy rate.

The event’s main event featured Stipe Miocic defending his UFC heavyweight title in his hometown against Alistair Overeem.  But most people were intrigued by CM Punk’s debut against Mickey Gall.

Dave Meltzer of MMA Fighting opined that Punk probably brought in an additional 125,000-225,000 extra buys or between $3.75 million and $6.75 million.  This estimate is based on UFC 198’s PPV buy rate which registered slightly under 300,000 PPV buys.

Maybe not a good comparison, but UFC 118 which featured James Toney taking on Randy Couture drew 535,000 PPV buys.  Of course, that event featured Penn-Edgar II at a time that The Prodigy was still a very popular fighter.

Payout Perspective:

One must conclude that the uniqueness of CM Punk’s debut attributed to the buy rate.  While Miocic-Overeem is a good match-up for most hardcore MMA fans, the casual viewer was likely intrigued by the Punk debut.  Does this mean Punk should come back or was this just a one-hit wonder?  We now know Punk’s skills and I would suggest that most casual fans would now pass on Punk’s second fight.  But, the Punk experiment does seem to have paid off for the UFC.

Chael Sonnen signs with Bellator MMA

September 15, 2016

Chael Sonnen is returning to MMA as part of Bellator per an announcement late Thursday. Sonnen, 39, is signing a multi-year, multi-fight contract with the company.

The Bellator press release stated that Sonnen will compete in the 205 pound division although he states in the release that he is not limiting himself to just one division.  Sonnen’s last fight was against Rashad Evans at UFC 167 in November 2013.  He lost via TKO in the first round.

A press conference is set for Friday.

Payout Perspective:

Murmurs of a comeback occurred when Sonnen indicated that his name went back in the USADA testing pool  as he was tested twice under UFC anti-doping policy.  Sonnen can still sell a fight and he is another pickup from the UFC that Bellator hopes can still draw ratings.  Certainly, Bellator’s tentpole events featuring Tito Ortiz, Stephan Bonnar, Ken Shamrock and Kimbo Slice reflect the fact that older fighters can still be attractions.

UFC 203: Payout Perspective

September 11, 2016

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 203 from Cleveland, Ohio where CM Punk’s debut and Stipe Miocic’s title defense were the headlining events.

Gall mauls CM Punk

We all knew that this was going to happen.  3 pro fights in and Mickey Gall looks like a top prospect.  Of course, his opponent was former pro wrestler CM Punk.  Despite being a huge favorite, Gall had a game plan which was to take down and grapple Punk.  Gall is a brown belt, Punk is a white belt as astutely pointed out by Joe Rogan.  Gall had his way with Punk on the ground and eventually choked him out in round 1.

Mickey Gall wants fellow pretty boy Sage Northcutt next.  Please UFC, book this.  As for Punk, he gave a very nice speech about dreams and believing in yourself.  Certainly this was a huge risk for a person in his late 30s but if he does continue his MMA dream it appears that it would be on a smaller, regional card.  Or Bellator.

Stipe stops Reem

Stipe Miocic successfully defended his UFC 203 heavyweight title against Alistair Overeem in one of the best and craziest rounds of this year.  Miocic was in trouble early in the first and almost was submitted (Reem thought there was a tap) by Overeem.

It looks like that Stipe gets Cain Velasquez next.  So long as the fight is at sea level, this will be a tough fight for Miocic.

Attendance, gate and bonuses

Cleveland came out for the UFC as the company reported a sell out for the event where the Cavaliers play.  The event drew 18,875 for $2.6M.

Bonuses went to Miocic-Overeem for Fight of the Night and Yancy Medeiros and Jessica

Promotion of the Fight

ESPN aided the UFC with the promotion as it had Stipe Miocic on Sportscenter talking up the fight.

Of course, there was the 3-part series on FS1 for CM Punk.

Miocic and Jessica Eye did local promotions since they are from the area.

The Cleveland Cavaliers through their support behind Miocic and Eye.

They also let Dana White handle the Larry O’Brien trophy.

Eye had a chance to throw out the first pitch at the Cleveland Indians home game as seen on Embedded.

There were tons of tweets from athletes, celebrities and pro wrestlers throwing their support for CM Punk.

Sponsorships

The newest sponsor in the Octagon for this PPV was IrishFireVodka.com.  The company is based out of Dallas, Texas per its web site. Aside from that, there were the usual sponsors including MetroPCS, Harley Davidson, Toyo Tires, Bud Light and Monster Energy Drink in the center.  They also promoted the UFC 204 PPV in the octagon.

MetroPCS had the fighter prep point.  Throughout the PPV, they had voiceover ads for Topps Fighter Trading Cards App.

Odds and Ends

UFC offered a 10% discount on purchasing this PPV if you had previously filled out a survey regarding UFC Fight Pass.  I’m sure they offer this periodically.  It’s just another subtle way to get consumers to gravitate to the UFC web site as opposed to PPV cable and satellite distributors.

CB Dolloway was involved in an elevator accident after the weigh-ins which caused his fight to be cancelled.  Expect a lawsuit.

Jessica Andrade looks like a legitimate title contender for the 115 pound women’s division.

What went on in that Browne-Werdum fight?  If a fighter asks for a halt to the fight without the referee first calling it, shouldn’t that be a verbal submission?  Then there’s the fracas with Edmund Tarverdyan post-fight.

Embedded showed Ronda Rousey’s dog with Travis Browne, but no Rousey.  She was in Cleveland as she was present for a pro wrestling show the night before to support her friend and former MMA fighter Shayna Baszler.

The Ohio Athletic Commission allowing the CM Punk license was one thing.  Its explanation for doing it was another.  Punk has publicly admitted to several concussions while wrestling, is 37 years old and the OAC waived its license requirements citing he was a top end pro wrestler.  But, to show its force, it stated it would investigate the Jessica Eye-Bethe Corriea shoving incident at the ceremonial weigh-ins.  It also fined Alistair Overeem $500 for being late to the weigh-ins.  Speaking of the Browne-Werdum fight, why did the referee allow for Browne to call an injury timeout on his own and not know that if Browne called for a stop to the fight, the fight was over.  Will the OAC look into that debacle?

After Joe Rogan interviewed Stipe Miocic who thought he was knocked down by a kick (instead of a punch) and then Overeem believed Miocic tapped to a guillotine, Rogan made the comment that maybe he shouldn’t interview guys after a fight.  Especially those that have been knocked out.  Makes sense to me although this is unlikely to happen.

Conclusion

Saturday night’s event drew over 1M searches for UFC 203 and another 200,000 for “UFC 203 Fight Card.”  Certainly, the attendance at the event was great as it was pushing for Miocic and Eye as hometown favorites. But was the allure of CM Punk reason for casual viewers to purchase the PPV?  It may have received a bump from pro wrestling fans but unlikely to move much with the rest.  Although the PPV had a heavyweight title fight, Miocic-Overeem are not PPV draws.  Since there was a little more marketing behind this event, I think we could see about 325-375K PPV buys.

UFC 202 PPV buys estimated at 1.65M

September 7, 2016

MMA Fighting reports that UFC 202 is currently estimated at doing 1.65 million PPV buys.  The number puts it ahead of UFC 196 in PPV buys.

Prior to this year, the top PPV event for the UFC was UFC 100 which posted 1.6M buys on July 11, 2009.  In the main event Brock Lesnar faced Shane Carwin.  GSP was also a co-main event on the card.

UFC 202 featured Conor McGregor versus Nate Diaz II.  McGregor won a majority decision.

Not only did the PPV buys generated from the satellite and cable distributors reflect strong viewership but the direct buys on UFC Fight Pass were strong as well.  The buys from the UFC site are not factored into the buys.

The news is better than the estimated 1.2-1.5M PPV buys as previously reported.

Payout Perspective:

Although the buzz might not have been as strong overall, the buys show that people knew about the event.  The buys confirm that Conor is valuable commodity for the UFC and likely worth his reported $3M per fight.  He’s drawn over 1.2M PPV buys in his last 3 PPV events.

Report: UFC 202 trending to 1.2M to 1.5M PPV buys

August 26, 2016

UFC 202 is trending to be one of the top PPV buys in the history of the company as Dave Meltzer is reporting that the estimated buys are ranging from 1.2 million to 1.5 million buys.

UFC 202 featured the Conor-Nate II with McGregor taking the majority decision in an epic 5-round battle.

The estimated buy rates show that Conor McGregor is the new PPV king.

In addition, Meltzer reports that the internet sales via the UFC web site were up for the event which reflects a strong buy trend for this PPV.

While reports that ticket sales were lagging which resulted in a drop in prices, it still drew the 5th largest gate in company history with $7,629,010.

Recent McGregor PPV buy rates:

UFC 189: 825,000

UFC 194: 1,200,000

UFC 196: ~1,100,000

Payout Perspective:

As Meltzer points out, all the indicators reflect a strong PPV buy rate.  The UFC Prelims drew 1.3 million PPV buys.  Google trends registered 5 million searches for UFC 202 on Saturday.  With UFC 202 doing over 1 million PPV buys, that would make 3 events (UFC 196, UFC 200 and UFC 202) going over 1 million PPV buys.  A pretty good year without event factoring in the New York debut in November.  It also confirms that Conor McGregor (and to an extent Nate Diaz) are PPV draws.

In addition, we might want to take note of the purchases on the UFC web site to watch the PPVs.  Although no discounts this time around, the company is offering a percentage off UFC 203’s PPV for filling out an email survey.  Promos like this are helping lure fans to the UFC site to purchase the events instead of the cable and satellite distributors.

UFC 202: Payout Perspective

August 23, 2016

Welcome to another edition of Payout Perspective for UFC 202.  This time we take a look at Diaz-McGregor II at the T-Mobile Arena in Las Vegas, Nevada.

McGregor gains revenge on Diaz

It was a majority decision for Conor McGregor as 2 judges scored the bout for McGregor while the third judge determined it a draw.  It was a solid back and forth fight with McGregor coming out with a solid game plan but despite a crimson mask, Diaz came back and was able to score a 10-8 round (according to 1 judge).  McGregor seemed to tire after round 2 as he attempted to run from exchanges.  However, he was able to muster enough to narrowly escape a second loss to Diaz.

The question of when the third fight shall happen will likely depend on when McGregor will be available as an injured leg may keep him out until 2017.  Could we see Diaz-McGregor III in Vegas in July 2017?

Conor McGregor and Nate Diaz represented 82 percent of the reported salary payouts which we detail below.  A definite money fight.

Anrhony Johnson drops Glover

It took one uppercut for Anthony Johnson to end the night for Glover Teixeira.  Johnson should get Daniel Cormier next.  Johnson is on a roll and it looks like Cormier will need to rely on his wrestling to stop Rumble’s power.  This could be one of the main events for the UFC’s debut in New York this November.

Attendance and gate

Although there were reports that the event had trouble selling tickets, it still was a big gate for the UFC.  It drew 15,539 for a live gate of $7,692,010 at the T-Mobile Arena in Las Vegas, Nevada.  A typical McGregor draw.

UFC 196: 14,697 for $8.1M

UFC 194: 16,516 for $10.1M

UFC 189: 16,019 for $7.2M

Ticket prices were slashed for the event per ESPN.  There were still tickets available the day of the event.

Bonuses

The $50,000 bonuses went to Conor McGregor, Nate Diaz, Anthony Johnson and Donald Cerrone.  Diaz-McGregor earned FOTN while Johnson and Cerrone drew POTN.  There were a lot of stoppages to choose from and there could have been several fighters that could have drawn the bonuses.

Payouts

Conor McGregor made history by making the most of any reported payout for an MMA fighter when the NSAC disclosed he would receive $3 million for the fight.  Diaz came in second in payouts with $2 million.  The two drew over 80% of the reported overall payouts.

The full list is here.

Promotion of the Fight

The Pre-Fight Press Conference was a spectacle with bottle throwing and middle fingers everywhere.  With McGregor showing up late, it seemed to make Diaz mad as he got up and left and that’s when the presser went off the rails.


Also of note, Nate Diaz appeared on Conan and Jimmy Kimmel.

Conor McGregor did not do as many appearances but did another CNBC interview.

He also did an ESPN interview post-water bottle throwing and the censors were too slow to catch up with some profanity.

There was also a GQ profile on McGregor.

The promotion of the fight included twitter emojis for Diaz and McGregor when you used their hashtags.  Other fighters and famous folks did videos on twitter holding up the hashtag of they believed would win the fight.

The UFC 196 replay featuring Diaz-McGregor I was shown on FS1 Thursday night before the fight and drew over 200,000 viewers despite Olympics and NFL Preseason on the same night.  The first fight was available for free online too.

The UFC weigh-ins drew 173,000 viewers on Friday night and was followed by a replay of the “Bad Blood” special on Diaz-Conor which drew 162,000 viewers.

Sponsorships

The regular UFC sponsors were in the octagon including MetroPCS, Toyo Tires, Harley Davidson, Bud Light, 7-Eleven, UFC Fight Pass and Monster Energy Drink had the center of the octagon.  The movie “Hands of Stone,” which is about the Roberto Duran-Sugar Ray Leonard fight.  Bud Light had the fighter prep point.

The octagon also included the twitter hashtags for Nate Diaz and Conor McGregor.

Conor McGregor, who has an individual sponsorship with Reebok, did posts and a video for Reebok promoting himself and UFC 202.

Donald Cerrone had a Monster Energy Drink logo and Bud Light sponsorship on his shorts.  He also held the Monster can post-fight after  his stoppage of Rick Story.

Odds and Ends

No “Face the Pain” music intro to the PPV.  Perhaps a call by the new owners.

Conor McGregor claimed that he spent $300,000 on his training camp in preparation for Nate Diaz.  That’s 10% of his reported payout for his fight with Diaz.

Cerrone said that it was his last fight on his contract but his reps stated otherwise.  Regardless, he seemed set on re-signing with the UFC instead of testing free agency.

Despite the payout for Nate, Nick remains suspended due to the fact he has yet to pay his fine from the settlement with the commission.  As a result, he was banned from the arena and precluded from cornering Nate.

We’ll probably talk about Nate and his post-fight vaping later this week.

The Dominick Cruz-Alpha Male feud continues as Cody Carbrandt stopped Takeya Mizugaki in the first round.  Cruz stopped Mizugaki in the first round in his return from injury.  Post-fight Carbrandt turned his attention to Cruz who was in the FS1 booth.

Was that Eva Marie or Rando Markos with the red hair?

New thing for fighters.  They get to see tweets in the locker rooms:

Mike Perry may be the most-hated UFC fighter already.  Not only did he fake a handshake with his opponent at the televised weigh-ins.  There is audio of his corner possibly using racial slurs.  This, in addition to having a long fingernail going into the Octagon and then, without a clipper in site, he attempted to chew it off.

Gordon Ramsey, Skip Bayless, Dwight Howard and Kanye West were all in attendance at UFC 202.

It was Neil Magny’s last fight on his contract but his upset loss to Lorenz Larking probably does not help his cause when negotiating with the UFC.

No post-fight press conference as fighters had individual scrums.  A sign of the times for the new ownership?

The Pro Fighter’s Association held a press conference in Vegas during fight week to establish its potential roll in a fighter’s union for the UFC.  It will be a long, hard road for this to happen but we shall see.

Conclusion

5 million google searches on Saturday for UFC 202 might infer that the PPV buy rate will soar over 1M buys.  Certainly, the lack of tickets sales may be a concern but realize that the UFC moved into T-Mobile Arena versus most of their other big events taking place at the MGM Grand Garden Arena.  T-Mobile holds more people so maybe the UFC overestimated the attendance.  While the event seemed to lack the buzz of a typical McGregor fight, it will still produce PPV buy rates.  I would expect this event to hit 1M buys.

Will there be punishment for Diaz, McGregor after UFC 202 press conference?

August 18, 2016

The water bottle flinging episode which ended the UFC 202 press conference on Wednesday provided some buzz for an event that lacks previous big fights.  But, will Nate Diaz and Conor McGregor be punished for their actions.

If you have not seen the press conference, McGregor showed up about 30 minutes late to the press conference.  Diaz, Anthony Johnson and Glover Texiera were present and on time.  Shortly after McGregor made his appearance, Diaz left with his team. Shouting and finger gestures were exchanged and that’s when the throwing of objects began.

According to the NAC 467.885(5), the Nevada Athletic Commission “may suspend or revoke the license of, otherwise discipline or take any combination of such actions against a licensee who has, in the judgment of the Commission:

  1. Conducted himself or herself at any time or place in a manner which is deemed by the Commission to reflect discredit to unarmed combat;

The UFC Code of Conduct states that the company can impose discipline for “Conduct that imposes inherent danger to the safety or well-being of another person.”  In addition “[c]onduct that undermines or puts at risk the organization or promotion of a UFC event, including without limitation, failure to deliver, engage in or otherwise execute any and all promotional responsibilities…” Also, “Conduct that undermines or puts at risk the integrity and reputation of the UFC.”

You can say that McGregor and Diaz’s actions yesterday were violations of all of the above.  While it may have been an indirect way to promote the fight Saturday, it put at risk those that were nearby.

Short plug, I was on with Josh Nason of The Wrestling Observer and we talked about the press conference in depth as well as the UFC 202 card.

Payout Perspective:

I don’t expect the revocation of a license but a fine will likely occur.  What will be interesting the commission hearing which will likely happen as a result.  Obviously, there’s a part of MMA fandom that likes to see this intensity.  But, when does it become sideshow, not sport.  I understand that this is a part of the promotion but the throwing of objects can carry liability if a bystander were to be hit or injured.

Legal letter-wrangling goes on in Wilder-Povetkin lawsuit

August 8, 2016

The letter-writing battle between parties in the Wilder-Povetkin lawsuit is heating up as the parties have exchanged terse letters with the court about Wilder’s Motion to Dismiss the Povetkin lawsuit.

For background on the lawsuit, you can look here.  Long story short, a bout between Deontay Wilder and Alexander Povetkin set in Russia for this past May was called off by the sanctioning body due to the fact that Povetkin tested positive for Meldonium.  While the positive drug test is a factor in the subsequent events that transpired, it was not the key trigger which the parties are seemingly battling over.

At this point, the parties are fighting over Povetkin’s request to release over $4 million in funds lodged in an Escrow Account related to the WBC calling off the fight.  Wilder’s attorneys notified the escrow agent not to release the funds.  Povetkin’s attorneys claim that this was against the terms of the agreement and as a result it constituted a breach which triggered a liquidated damages clause of $2.5 million.  Povetkin’s attorneys also claim that the fight was called off due to the fact that Wilder never intended to go to Russia for the fight.  Thus, it was Wilder that breached his contractual duty to the escrow agreement as well as the bout agreement.  In addition, Povetkin filed a defamation claim against Wilder and his promoter as a result of the comments regarding failing a drug test.

While the Motion to Dismiss was filed in late July, the court in which the lawsuit is assigned has a rule in which the parties must submit a 3 page letter as part of Pre-Motion Conference prior to filing of a Motion to Dismiss.  The letter is to outline the reasons for the motion and give the non-moving party a chance to amend (change based on the argument) the Complaint.  Povetkin’s attorney identify this misstep last week as well as arguing its claim to the court.

While Wilder’s attorney gloss over their missteps in a letter to the court dated August 5th they take direct aim at Povetkin’s attorneys for its substantive arguments to the Court.  Povetkin’s attorneys responded to the letter and requested a Pre-Motion Conference.

Wilder's letter to court Aug 5, 2016

Letter From Arnold and Porter.08.05.16

Rules of Practice by JASONCRUZ206 on Scribd

Deontay Wilder files motion to dismiss against Povetkin, World of Boxing

August 4, 2016

Deontay Wilder and Lou DiBella have filed a Motion to Dismiss the claims of Alexander Povetkin and his promoter.  The motion reflects what might be a long, hard fight in court.

As you may recall, in June Wilder and his promoter, Lou DiBella and DiBella Entertainment filed a lawsuit against World of Boxing,  LLC (“WOB”) and Alexander Povetkin in New York.  The lawsuit claimed that Povetkin breached a Bout Agreement when Povetkin tested positive for Meldonium, a banned substance.  Due to the finding, the World Boxing Council (“WBC”) issued a ruling that the fight, set for May 21, 2016 in Russia, would not go forward.

When news of the positive test surfaced, Wilder’s attorney notified the Escrow Agent, that the  $4,369,365 deposited by Povetkin’s promoters should not be disbursed back to World of Boxing until a joint instruction from the parties “or a non-appealable order from a court of competent jurisdiction” advised the Escrow Agent it could disburse the funds.

Shortly after Wilder’s lawsuit, WOB and Povetkin filed 3 counterclaims.  Two claimed breach of contract regarding the Bout Agreement.  It claimed that Wilder was never in Russia on the date of the fight and this was the reason for the WBC announcing a postponement.  Secondly, it claimed breach due to the fact that Wilder’s attorney instructed the Escrow Agent not to release funds.

The third allegaton for defamation claims that Wilder’s camp stated “falsely” that the fight was “canceled rather than postponed.”  Also, there are accusations that Wilder’s camp stated Povetkin “cheated” due to the Meldonium finding.  Notably, the Meldonium issue is downplayed in the motion.

Wilder submitted a declaration which claims that he was in England training for his fight when he learned of the drug test but did not intend to return to the US until after an announcement from the WBC.  He claims he did not travel home until May 16, 2016.  He includes his boarding pass home as evidence.  They also submit the declaration of the travel agent that arranged Wilder’s flight back to the United States.  Wilder’s attorneys also cite a tweet from Povetkin’s promoter which stated that the fight was not going forward prior to the WBC announcement.

This evidence is meant to prove that Wilder’s absence from Russia during the timeframe of the fight did not cause the postponement of the fight.

As for the defamation claim, Wilder’s attorneys cite the fact that “truth is an absolute, unqualified defense” to a defamation claim.  In addition, opinion or rhetorical hyperbole is not actionable.  It also argues that WOB and Povetkin cannot prove that any statements made were done with “actual malice.”   This would relate to the comments about the positive test regarding Meldonium.

Wilder’s attorneys argue that Povetkin, as a public figure, must show the statements were made with knowledge that the statements were false or with reckless disregard of its falsity.

WOB and Povetkin’s complaint cite 13 statements of purported defamation.  Each of which Wilder’s attorneys strike down.

In addition, Wilder’s attorneys argue certain procedural issues which would preclude the lawsuit from going forward.

Memo of Law – Motion to Dismiss by JASONCRUZ206 on Scribd

WOB and Povetkin’s attorneys argue that the motion was filed in violation of the court rules in a letter to the court.

Letter From Arnold and Porter

Wilder’s attorneys were out of town and indicated that they would respond once they are backwhich is Friday, August 5th.

Letter From Judd Burstein

MMA Payout will keep you posted.

UFC 201: Payout Perspective

July 31, 2016

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 201 at the Philips Arena in Atlanta, Georgia.  The main event featured Robbie Lawler taking on Tyrone Woodley for the welterweight title.

The wait was worth it: Woodley new WW champ

Tyron Woodley waited almost a year and a half for his shot at the welterweight title.  What was almost a nothing fight for the first minute exploded quickly as Woodley laid the hammer down on Lawler.  It has to be one of the bigger upsets in some time.  Then again, it’s yet another title change in the UFC.

So does Nick Diaz actually get the first shot at him?  It’s the “money fight” and could happen sometime this fall.  But, doesn’t Lawler deserve a rematch?  While he got caught, I doubt this could happen in another fight.  Lawler should still be near the top of the rankings for this division.

UFC-201-Lawler-vs-Woodley-Sq

Karolina edges out Rose for chance at Joanna

Karolina Kowalkiewicz defeated Rose Namajunas in the fight of the night.  We now get an interesting all-Polish for the women’s strawweight title.  Hopefully, the UFC can build this fight for women’s MMA as well as its international expansion.  Certainly, this fight with Joanna Champion should take place sometime this fall in Poland.

Attendance and gate

It’s not surprising that this event drew less than the prior two PPV events in Atlanta.  The previous two: UFC 88 and UFC 145, had highly anticipated fights in Evans-Liddell and Evans-Jones.  The UFC did draw a 1 million gate.  Specifically, 10,240 for a gate of $1.07M.

Bonuses

Bonuses of $50K each went to Rose-Karolina, Woodley and Jake Ellenberger.  Rose-Karolina earned the Fight of the Night while Woodley and Ellenberger scored the Performances of the Night for their respective stoppages.

Sponsorships

The usual UFC sponsors were in the octagon including Bud Light, Toyo Tires, Harley Davidson, UFC Fight Pass, MetroPCS, and Monster had the middle of the octagon.  QT, a software company, shared the post with Monster’s logo.

Also in the octagon was signage for UFC 202 August 20th for Diaz-McGregor.

EA UFC2 had the prep point.

Tyron Woodley wore Monster head phones to the ring.  This is something you rarely see any more.

Notably, MusclePharm was all over the UFC Embeddeds.  Matt Brown even drove a car with the MP logo on the side.

Odds and Ends

On Friday, UFC 201 drew 500,000 google searches which is corrected from our original report that it drew just 50,000 searches.  Still, it did not feel like strong momentum going into this.

Another thing going against this card was that the UFC Prelims were moved to FS2.

Recall this was to be a double title night with Demetrious Johnson defending his title against Wilson Reis.  Johnson was injured, so Reis was bumped off the main card.  He did record a submission victory over Hector Sandoval.

Why do fighters still strip down at the televised weigh-ins if their official weigh-ins were earlier that morning?  No need to be in your underwear in front of the crowd.  You can just wear your fight shorts.

It was interesting that Pat Barry, Rose Namajunas’ boyfriend and coach was not a part of the UFC Embeddeds.  Rose talked about this prior to the fight.

Speaking of the UFC Embeddeds, this is the first time that I thought most of them were bland.  However, the one thing that I enjoyed (aside from the Woodley kids) was that we were introduced to Karolina Kowalkiewicz.  The other thing we may have learned from the video series is that Coy Wire and Robbie Lawler look alike.

Ian McCall received his win bonus and show money after Justin Scoggins could not make weight.  McCall remained an alternate on the card which may explain him receiving the win bonus.  It’s the first time I’ve heard of a fighter receiving a win bonus when they did not fight.

Did Reebok get Erik Perez an official Lucha Libre mask?

Jake Ellenberger was going to be cut but was given one more chance.  He won with a liverkick that stopped Matt Brown.  It’s not his last fight after all.

Conclusion

This PPV felt like the “forgotten PPV” as it is sandwiched between UFC 200 and UFC 202 (featuring the rematch between Diaz-McGregor).  Both of these PPVs will draw over 1 million buys while 201 will fall far short of that.  While Robbie Lawler is an exciting fighter and produced some great battles.  Does it equate to his PPV average of 333,000 buys?  Perhaps.  But with the UFC seemingly promoting UFC 202 prior to UFC 201 even happening (e.g., Nate Diaz on Conan as well as the promos starting earlier), the PPV likely drew 285,000-300,000 PPV buys.

Next Page »