Lomachenko fight draws over 2M viewers on ESPN Saturday night

December 11, 2018

The Vasiliy Lomachenko-Jose Pedraza fight on ESPN on Saturday night drew 1.865 million viewers on the network for its two-hour broadcast which was preceded by the Heisman Trophy telecast.

The lead-in likely helped the Top Rank Boxing ratings but Lomachenko is becoming destiny television for many fans.  The event drew 0.63 in the A18-49 demo per ShowBuzz Daily.  The fight alone during the telecast drew 2,013,000 viewers and peaked at 2,100,000 per Nielsen.

Its the second-most viewed fight on ESPN this year after Terrence Crawford’s win over Jose Benavidez this past October.

The Heisman Trophy Presentation on ESPN drew 2.928 million viewers and came on a night of a UFC PPV, HBO Boxing and the replay of Fury-Wilder on Showtime.

Lomachenko’s last fight on ESPN this past May against Jorge Linares drew slightly over 1 million viewers.

He drew 1.73M viewers last December for his win over Guillermo Rigondeux.

Payout Perspective:

Lomachenko was put in this same timeslot in 2017 after the Heisman Trophy Presentation and did better this time around.  It could be that more fans are aware of Lomachenko and used to Top Rank on ESPN that improved the ratings.  But, viewers are definitely gravitating toward Lomachenko as the ratings dipped after the Heisman telecast and then rose again when Lomachenko was about to fight.  We shall see what he does next as his next anticipated fight looks to be in April.

Top Rank Boxing on Friday night draws 950,000 on ESPN

November 19, 2018

Top Rank Boxing on Friday night drew 950,000 viewers per Nieslen via ShowBuzz Daily.  The telecast saw Maurice Hooker TKO Alex Saucedo in the seventh round of their title fight.

It was an exciting fight as Hooker went down in the second round of the fight versus the previously unbeaten Saucedo.  Hooker retained his junior welterweight title from the previously undefeated Saucedo.

NBA Basketball was the lead-in for Top Rank Boxing as the Milwaukee Bucks faced the Chicago Bulls.  The game drew 1.7million viewers.

Payout Perspective:

Impressive for Top Rank following the NBA on ESPN.  The telecast started close to 9pm PT and still retained a significant amount of NBA viewers.  Hooker and Saucedo are not household names but the ratings are promising for future telecasts.

ESPN Top Rank Boxing reports strongest telecast of 2018

October 16, 2018

ESPN Top Rank Boxing on Saturday night drew 2.245 million viewers according to Nielsen via ShowBuzz Daily. The event was the highest-rated live boxing telecast of 2018.

Ring.tv reports that the peak of the telecast drew 2.7 million viewers.  The main event saw Terrence Crawford put away Jose Benavidez, Jr. in the 12th and final round of their fight.

It drew 1.038 million viewers in the A18-49 demo according to Nielsen.

The ratings reflect the highest rating for an ESPN Top Rank Boxing telecast since Manny Pacquiao took on Jeff Horn in the first telecast of the partnership.

Payout Perspective:

This is good news for boxing and boxing fans as we have seen an expansion of boxing viewership.  While HBO has foreclosed its time in the sport, PBC on Fox, Top Rank on ESPN and now DAZN’s latest coup of signing on Canelo Alvarez for his next fight this December shows that the sport continues to grow.  With these latest ratings, we will see if Terence Crawford can make the next step in his career: pay-per-view star.

Crawford-Benavidez fight draws big ratings on ESPN

October 15, 2018

Top Rank Boxing on ESPN Saturday night drew a 1.6 metered market rating according to Nielsen which made it the highest-rated boxing telecast in 2018.  The main event which featured Terence Crawford scoring a 12th round KO of Jose Benavidez averaged a 1.8 metered market rating.

The main event was the highest-rated Top Rank bout and main event on ESPN.  The event took place in Crawford’s hometown of Omaha, Nebraska.  The main event between the two unbeatens was heated as Crawford took a swing at Benavidez at the weigh-ins.

In the co-main event, Shakur Stevenson defeated Viorel Simion via TKO in the first round.  The event drew a metered 1.3 rating according to Nielsen.

Payout Perspective:

The telecast was the second-highest rated Top Rank event on ESPN to the Manny Pacquiao-Jeff Horn fight which kicked off the Top Rank-ESPN partnership. The event went up against Bellator on Paramount and though we will not get the overall ratings until later on Monday, boxing beat MMA on Saturday night.  The question becomes whether Crawford can draw on PPV and outside of Omaha.

HBO leaving boxing busines

September 27, 2018

The NY Times reports that HBO is leaving the boxing business after 45 years in the business.  HBO’s vice president of sports, Peter Nelson, made the announcement to HBO Boxing production staff Thursday morning.

According to the NY Times, Jim Lampley will remain on with HBO while Max Kellerman, Harold Lederman, Andre Ward and Roy Jones, Jr. will depart the network.  Nelson indicated that based on audience research, boxing was no longer a factor when subscribing to HBO.

The competition for boxing on television has increased in recent years.  Most recently DAZN launched its over the top platform this past Saturday with Anthony Joshua fighting Alexander Povetkin.  The company has signed a stable of boxers to fill its platform with content in addition to select Bellator MMA events and Combate Americas.  ESPN signed a deal with Top Rank which cut out a big piece of HBO’s roster of boxers.  Top Rank is now on ESPN and ESPN+.  Despite questions regarding its controversial business strategy, PBC has signed a lucrative deal with Fox to air its event on the network.

Payout Perspective:

The decline in viewership for boxing events on HBO and the increased competition was likely the nail in the coffin for boxing on the network.  There have been many memorable moments on HBO and it will be a shame to see it go.  But the reality is that the competition from other forces which center on combat sports and the network’s commitment to other areas of programming meant that this business decision was reasonable and probably best for the company.

Top Rank Boxing on ESPN draws 662,000 viewers

September 17, 2018

Top Rank Boxing on ESPN Friday night drew 662,000 viewers and a 0.22 rating in the A18-49 demo per Nielsen.  The event took place the night before the big GGG-Canelo Alvarez fight.

The main event of the ESPN telecast saw Jose Ramirez defeat Antonio Orozco via unanimous decision in a matchup of super lightweights.  The event took place at the Save Mart Arena in Fresno, California.

This summer’s Top Rank Boxing on ESPN Ratings:

September 15 – 662,000 viewers

August 18 – 686,000 viewers

July 14 – 518,000 viewers

July 7 – 534,000 viewers

June 30 – 632,000 viewers

Payout Perspective:

The event is slightly less than last month although it was the second-highest TR on ESPN telecast this summer. The telecast served more as a reminder to the casual viewers of the big PPV event Saturday.  It also gave boxing fans a little action before the main event the next day.

HBO’s BAD draws 777,000 for main event

July 24, 2018

HBO’s Boxing After Dark drew 777,000 viewers for the main event Saturday night featuring Jaime Munguia and Liam Smith.  The fight peaked with 827,000 network subscribers.

On the other card of the evening, Alberto Machado defeated Rafael Mensah via unanimous decision.  The event peaked at 762,000 viewers and had an overall viewership of 665,000 for the fight between the 130-pound fighters.

Payout Perspective:

It was a return to HBO from his May fight for Munguia which drew 711,000 viewers and peaked at 779,000.  In that fight, he defeated Sadam Ali.  This fight was entertaining as Smith was a game opponent.  The telecast reached the overall top 20 in cable ratings for Saturday.

Pacquiao-Matthysse available on ESPN+ in U.S.

July 7, 2018

One week before Manny Pacquiao’s return to the ring against Lucas Matthysse and the fight finally has a U.S. broadcast partner in ESPN + announced it will stream the fight live from Malaysia.

By the time Pacquiao fights Matthysse, it will have been over a year since his last fight on ESPN against Jeff Horn in Australia.  Pacquiao lost a surprising decision in favor of Horn.  The event brought huge ratings to the network as it was the first fight in the Top Rank-ESPN deal.

This event has had its problems as Pacquiao’s promotion recently ensured payment for Matthysse so that he would travel to Malaysia.  A lot has changed for the Filipino former champion as he no longer is trained by Freddie Roach and Top Rank Boxing is not promoting this fight.  Bob Arum is handling the media deals for the event but not promoting.

Payout Perspective:

Is it an ominous sign that we haven’t heard much about a broadcast partner until a week before the event which gives little, if any promotion time for ESPN+.  It does provide the latest OTT platform another bit of content and with a cadre of Pacquiao loyalists still around, we should see a rise in subscriptions before next week.  But, this platform is a significant drop from Pacquiao’s PPV star.

Three live boxing events Saturday night split viewership

May 1, 2018

Boxing was big on television Saturday night with 3 live telecasts for fans to choose.  Each telecast outdrew Bellator on Paramount ratings.

HBO’s telecast featuring Daniel Jacobs was the highest-rated fight on cable television.

Jacobs’ unanimous decision win over Maciej Sulecki drew 811,000 viewers and 341,000 in the A18-49 demo.  It drew a household rating of 0.54.  Jarell Miller’s win over Johann Duhaupas drew 706,000 viewers and 290,000 in the A18-49 demo.  It drew a household rating of 0.48.  The ESPN Top Rank Boxing telecast which started prior to HBO’s telecast drew 701,000 viewers with the feature fight being Jessie Magdaleno taking on Isaac Dogboe.  It drew 259,000 viewers in the A18-49 demo and 0.49 household rating.

The overnight rating for PBC on Fox drew 839,000 viewers and a rating of 227,000 in the A18-49 demo.  It drew a 0.59 household rating.  The telecast started 6 minutes later from its original 8:30pm ET start due to an overrun from motorcycle racing.

All ratings from Nielsen via ShowBuzz Daily.

Payout Perspective:

The Jacobs fight outdid the Adrien Broner-Jessie Vargas fight last Saturday on Showtime.  The HBO telecast is impressive considering Jacobs is a solid fighter but his most notable fight was a close loss to GGG.  The Fox telecast was low and went up against the NHL Playoffs on NBC and an NBA Game 7 on TNT at about the same time.  The ESPN telecast improved from the 407,000 viewers it received last month.   The ratings reflect a niche for viewers as each telecast outdrew Bellator on Paramount Saturday night.

Top Rank Boxing to be featured on new ESPN+ service

April 2, 2018

ESPN announced its new over the top platform which will debut next week. The service will feature Top Rank Boxing as well as many other professional and college sports.

The standalone subscription streaming service, ESPN+ will launch on April 12th for $4.99 per month or $49.99 per year. ESPN+ will be integrated into the main ESPN mobile app.

Top Rank Boxing will be featured year-round and will kick off with the April 21st bout featuring Amir Khan vs. Phil Lo Greco. The service will feature undercard fights throughout the year from Top Rank on ESPN events and re-airs of all Top Rank on ESPN and PPV events. According to the release there will also be “an unmatched library of legendary fights from the Top Rank and ESPN Big Fights archives.”

Payout Perspective:

When Top Rank signed on with ESPN last year, this was going to be one of the focal points of the agreement.  What will be interesting to boxing fans will be the library of fights that Top Rank and ESPN may have on the service.  This might be an interesting purchase for those longing for older fights.  The grouping with MLB, MLS and NHL’s service also can help with the subscription service.

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