October 22, 2014
ESPN’s Dan Rafael tweeted out the top live, first-time airings of boxing events for 2014. Notably, the top 10 are all HBO events.
- Chavez-Vera 2 (HBO) 1.39M (peak 1.53M)
- GGG-Rubio (HBO) 1.304M (peak1.323M)
- Crawford-Gamboa (HBO) 1.208M (peak 1.286M)
- Marquez-Alvarado (HBO) 1.198M (peak 1.322M)
- Donaire-Walters (HBO) 1.088M
- Provodnikov-Algieri (HBO) 1.017M
- Salido-Lomachenko (HBO) 1.017M
- Kovalev-Agnew (HBO) 1.006M (peak 1.048M)
- Postol-Aydin (HBO) 1.002M (peak 1.1M)
- Kovalev-Caparello (HBO) 990,000 (peak 1.052M)
- GGG-Geale (HBO) 984,000 (peak 1.048M)
- Pascal-Bute (HBO) 982,000
- Garcia-Herrera (Showtime) 972,000
- Stiverne-Arreola 2 (ESPN) 940,000
We note that these television ratings are for the fights only and not the entire block of time. A couple of the HBO events had two fights in the top 14. Notably, Donaire-Walters were the semi-main event for GGG-Rubio. Also, Salido-Lomanchenko were on Chavez-Vera 2. Also interesting is that NBC Sports Network and the quarterly fights held on Saturday on NBC did not crack the top 14. It had previously scored over 1 million viewers for its Saturday afternoon events.
October 21, 2014
ESPN’s Dan Rafael tweeted that this past Saturday’s HBO Boxing event featuring Gennady Golovkin (aka GGG) taking on Marco Antonio Rubio drew an average of 1.304 million viewers. The fight was the fifth most viewed TV fight in the U.S. this year per Rafael (via Nielsen).
GGG’s decimation of Rubio lasted only two rounds but it peaked with a viewership of 1,323,000 HBO subscribers. It reflected a 33% increase from GGG’s previous fight in July against Daniel Geale. GGG’s third round stoppage of Geale drew just 758,000 viewers.
In addition, the semi-main event of the evening featuring former Boxer of the Year Nonito Donaire and Nicholas Walters drew an average of 1.1 million HBO subscribers. Walters upset Donaire with a 6th round KO.
The viewership is a testament to the growing popularity of GGG and likely impetus for HBO to put him up against formidable opponents and build on his popularity. GGG is likely the next international PPV star as one would think that HBO sees him as someone that can take the place of Manny Pacquiao in the next year or so.
October 20, 2014
This past Friday, attorneys for Top Rank Boxing filed a Motion for Judgment on the Pleadings in U.S. District Court in Nevada seeking to dismiss a bulk of boxer Mikey Garcia’s lawsuit.
Garcia’s lawsuit was originally filed in Riverside County (CA) Superior Court. Top Rank lawyer’s removed the case to Federal Court in Nevada via a procedural rule allowing such transfers based on the lawsuit dealing with federal legal issues (i.e., Muhammad Ali Act). Garcia alleged that his promotional contract with Top Rank violated California law and the state’s strong public policy to protect California-based boxers from being taken advantage of by promoters and managers. In the lawsuit, 3 of California’s claims relate to violations of California law. Garcia claims that the promotional contract with Top Rank violated California’s Boxing Act and Professional Boxing Rules and California Labor Code section 2855. He also claimed it was a violation of California’s restraint on competition.
Top Rank has moved for the court to make a judgment to dismiss Garcia’s claims based on the boxer’s claims under state law in California. Essentially, Top Rank argues that Garcia entered into contracts with the promotion that state that the contract was governed by the state of Nevada. Thus, any claims Garcia makes that violate California law should be dismissed since the contract is based on Nevada law.
Basically, Top Rank argues that despite the fact that Garcia is a resident of California and has had events where he fought in California; the contract dispute should be governed by the state of Nevada. As such, Garcia’s legal claims related to violations of California law should be dismissed.
Top Rank argues several reasons why Nevada law should prevail under the terms of the contract. Namely, the terms of the contract dictate it, Garcia fought in Nevada and his manager does business in Nevada. Also, Nevada law would not contradict California law. It also cited the fact that prior boxing contracts with choice of law provisions are typically enforced by boxing commissions and courts. Notably, it cited Robert Guerrero’s lawsuit against Golden Boy Promotions in which Guerrero lost his legal battle allowing the parties to settle their case in New York per the terms of the contract. Guerrero argued that Top Rank did not use the appropriate CSAC forms and the case should be heard in California.
The motion to dismiss a portion of Garcia’s lawsuit was not surprising. The legal strategy here was that Top Rank transferred the lawsuit to federal court and out of California where the state laws would seemingly favor the boxer. Once the case was in Nevada, it sought to dismiss the California-specific claims. Certainly, prior cases reflect the fact that Top Rank had the right, based on the contract, to seek out the appropriate governing law. Whether or not the Court will grant the motion this time is another issue.
MMA Payout will keep you posted.
October 11, 2014
The Sports Business Journal’featured an interesting article on Top Rank’s attempts to make inroads in China.
The article (subscription recommended) focuses on the boxing promotion’s efforts to gain momentum into China which is described as the world’s fastest-growing economy. While Manny Pacquiao will make his second appearance in Macau later this year, it takes a glimpse of how the promotion is trying to build an audience with a Chinese audience.
Notably, Top Rank, in partnership with a Chinese sports marketing firm, debuted a weekly tv show on 10 regional sports channels within the country giving it wide distribution in the country. “Fists of Power,” which features fights from the Top Rank library and live events promoted by the company acts as a promotional tool for the company.
Top Rank held its first event this past August in mainland China. Although not big, and perhaps just breaking even on its endeavor, the long-term goal is to become a mainstay in the country. The event was aired live and on delay on state-sponsored channels which has the potential to reach more than 1 billion households.
Expansion internationally seems like the most logical step for promotions such as the UFC and Top Rank. The obvious reason is the opening of a new audience. The relative strength of its economy and the sheer size of the population make China a great growth opportunity. Top Rank follows the same playbook as the UFC does with its TUF series. Allow people to see its product on television for free hoping that it entices them to patronize the promotion. Despite Manny Pacquiao’s decline in popularity stateside, Top Rank hopes his appearances in Macau open up the Chinese market. From there, it hopes that the proliferation of local talent (e.g. former Olympic gold medalist Zou Shiming) will propel the promotion in the country.
September 24, 2014
Boxer Canelo Alvarez has signed a muli-fight deal with HBO which will begin on December 6th or December 13th on the network. The deal is a major move in the world of boxing as Alvarez, considered the future of boxing, and a Golden Boy promoted fighter has joined the network dominated by fighters promoted by Top Rank.
Either date for the Alvarez fight will compete with UFC shows on the same dates. UFC 181 will feature the newly revamped main event of Johny Hendricks-Robbie Lawler on December 6th and the following Saturday will be the UFC on Fox show on the network.
The LA Times reports that the fight could take place in either Houston’s Minute Maid Park or Reliant Stadium.
The move follows a different path for Golden Boy as Oscar de la Hoya has retaken the helm of the promotion. Earlier this year, Bernard Hopkins decided to take a fight with HBO fighter Sergey Kovalev over Showtime’s Adonis Stevenson. Kovalev’s promoters had sued Stevenson, his manager, Al Haymon and Golden Boy as they claim Stevenson had backed out of a potential fight. Alvarez heading to HBO is good news for HBO as it gets one of the most popular fighters in the sport. One may argue that Alvarez was one of the main reasons that his fight with Floyd Mayweather set attendance and PPV records.
August 4, 2014
The parties in the lawsuit involving promoter Main Events and Adonis Stevenson, Al Haymon, Golden Boy, Showtime and Stevenson’s manager have been dismissed per a letter sent to the Court on Saturday morning.
As we reported, the lawsuit filed this past May was based on alleged agreement for Main Events and their fighter Sergey Kovalev to face Adonis Stevenson what was anticipated as a big money fight on HBO. However, Stevenson signed on with consultant Al Haymon and took a fight under the Golden Boy banner. After the schism within Golden Boy, it was believed that the fighter left with Haymon.
A lawsuit was filed by Main Events claiming breach of contract, breach of fiduciary duty, fraud, tortious interference and interference with prospective economic advantage premised upon emails between Main Events and Stevenson’s manager. Main Events claimed that the emails constituted a contract while the defendants claimed that the emails were not a contract as other details needed to be hashed out before a contract could be signed.
As one might expect, the defendants filed a Motion to Dismiss based on their theory that the emails did not constitute a contract. The court allowed Main Events to Amend its Complaint on August 4th but decided to settle the case.
In a letter which looks to be sent on Saturday morning, August 2nd, counsel for Main Events let the court know of a settlement and sought a cursory request to extend the deadline to file an Amended Complaint in the event the settlement fell through.
As a result of the settlement, Kovalev faces Bernard Hopkins this fall which will be co-promoted by Golden Boy and Main Events.
It appears that all is well that ends well. It’s clear that Kovalev’s promoters, Main Events, wanted to be made whole based upon the feeling of being left with nothing after Stevenson signed with Al Haymon. The Hopkins fight is a good substitute for Stevenson. Moreover, the legal claims made by Main Events were tenuous especially with the theory of a contract based upon emails. Instead of spending money on legal bills, the parties were able to negotiate an alternative.
July 31, 2014
ESPN’s Dan Rafael reports that Saturday night’s HBO Boxing event featuring Gennady Golovkin received 984,000 viewers peaking at 1.048 million. However, the overall night only drew 758,000 live viewers per Nielsen Media Research (via BoxingScene.com)
The co-feature fight featuring Bryant Jennings against Mike Perez drew only 602,000 viewers with a peak of 780,000 viewers. As noted by Jake Donovan’s Boxing Scene, the ratings are a disappointment for Golovkin as his previous showing on HBO drew more 1.4 million viewers.
GGG’s win over Daniel Geale was impressive although the ratings were off from his previous appearances. The fact that he is being pushed to be the next HBO fighter to be featured on PPV may raise a red flag. The fights on HBO competed briefly with the overrun of the UFC on Fox 12 show in some markets as the end of the UFC main event coincided with the beginning of the HBO event.
July 14, 2014
Boxing writer Steve Kim of the new Undisputed Champion Network web site wrote an article on whether boxing has too many PPVs on the eve of Canelo Alvarez’s third appearance on PPV within 12 months. The question is not new to UFC fan as they have been asking the question for some time.
For the UFC fan, UFC 174 exemplified the thesis that there are too many PPVs. Preliminary reports have that PPV featuring Flyweight champ Demetrious Johnson anywhere between 95,000 to 125,000 PPV buys. Regardless of where that number ended, it was the lowest output for a UFC PPV since 2006. It reflects the new market for PPV in the UFC. Fans will pick and choose which cards they want to purchase and it’s unlikely we’ll see 1 million PPV buy main events in the near future.
Kim talked to Showtime’s Stephen Espinoza prior to Canelo-Lara:
“I think we’re having a confluence of pay-per-views really, simply because we have three or four fighters who can legitimately carry a pay-per-view and they’ve decided to make the decision to go there,” said Stephen Espinoza, Executive VP and GM for Showtime Sports and Event Programming, whose company is distributing this weekend’s event. “As for the network, we’d always prefer to have everything on the network. There’s certain realities which make that unrealistic but ultimately, it’s the fighter and the promoter that make that decision of when they want to go pay-per-view, when they don’t.
Kim also questioned whether boxing can go down the UFC road:
Still, a pay-per-view a month? What is this, the UFC? Does boxing really have that many fights worthy of such a designation?
The cynical MMA fan would say that the UFC doesn’t have that many PPV-worthy cards yet the UFC offers monthly cards on PPV for $55 per event.
For those that follow us, we touched on boxing beefing up its PPVs back in April. If you were to replace boxing with MMA in the article, the issues would be the same with the exception that Espinoza comments place the issue on the fighter/promoter rather than the network. In the UFC, the decision is all on the company whether it runs a PPV event and who will be on the card. In my opinion, a reason for more PPVs in boxing is a trickle-down theory in combat sports. Fighter/promoter payouts can be mitigated if a fight is put on PPV. Essentially profit margins are wider if you charge fans $60 for a fight rather than put it on subscription based television. It seems like this is the strategy rather than the previous strategy of waiting for a big fight with two top names. Certainly fighters have fought on HBO and Showtime in hopes that their career would ascend to a PPV. In recent weeks, boxing has put on some exciting fights on both premium subscription networks. So, the question is whether boxing fan will shell out $60-$75 for a fight that used to be on the networks.
July 1, 2014
ESPN reports that Saturday night’s HBO live boxing event featuring lightweight Terence Crawford defeating Yuriorkis Gamboa scored a rating of 1.208 million HBO subscribers with a peak at 1.286 million.
The Crawford-Gamboa fight was a back and forth action-packed fight. It was the second week in a row that had an entertaining fight as Robert Guerrero and Yoshihiro Kamegai put on a slugfest on Showtime the preceding week which drew 614,000 Showtime viewer average.
As reported by ESPN’s Dan Rafael, only Chavez, Jr-Vera II did better this year.
The fights on HBO Saturday coincided with UFC Fight Night 44 which received just 702,000 viewers on FS1. The HBO fights featured Terence Crawford fighting in his hometown of Omaha, Nebraska. According to Rafael’s report, it drew 10,943 for a gate of $500,000. It was a good draw for the hometown crowd. This makes it two weeks in a row in which boxing had two “Fight of the Year” fights. Although Guerrero-Kamegai may have drawn less, it was nonetheless a hard fought fight.
June 30, 2014
MMA Payout has obtained a copy of the lawsuit filed by promoters Main Events as it is suing the promoter for Adonis Stevenson for bowing out of an intended fight with Sergey Kovalev. The lawsuit centers around the involvement of boxing insider Al Haymon. It was filed last month with little occurring in the lawsuit so far.
The lawsuit was filed last month and has not seen much movement in the initial filing at this point. The plaintiff is New Jersey Sports Productions, Inc. which does business as Main Events. The promotion is owned by Kathy Duva. As MMA fans may recall, Duva filed a Declaration in Support of Bellator in the Eddie Alvarez lawsuit.
The defendants include Yvon Michel, his promotion, GYM; Golden Boy Promotions; Showtime Network, Inc. and boxer Adonis Stevenson.
To set the stage, Main Events’ Kathy Duva claims that it had an agreement for her fighter, Sergey Kovalev to face Yvon Michel’s promoted fighter Adonis Stevenson. The deal was allegedly sealed with emails in late January 2014 between Duva and Michel. The deal included a co-promoted fight on HBO which carried a $2.4 million rights fee. The fee was offered by HBO executive Peter Nelson which Main Events contends was accepted by Michel on behalf of his fighter.
However, Main Events learned that Al Haymon became involved and Main Events’ attorney sent a letter to Haymon confirming the Stevenson-Kovalev. Presumably, the letter was to prevent an anticipated breach on the part of Stevenson.
The Complaint paints Haymon as an individual with “a relationship with Showtime wherein certain promoters rely…for allocation of television dates and rights fees rather than negotiating those dates and fees directly with Showtime.” It also alleges that Haymon has an alliance with Richard Schaefer (then CEO of Golden Boy) and they had planned to “wrest control” of Golden Boy. As we know now, Schaefer and others have left Golden Boy and it’s not clear whether Schaefer and Haymon are entering into a venture together. The Complaint alleges that Haymon violates the Muhammad Ali Act as he acts as a manager or advisor to boxers despite not following the rules related to the Ali Act.
Main Events claims that Showtime interfered with the negotiations between HBO and the Kovalev/Stevenson fight despite Haymon pushing for a Stevenson-Bernard Hopkins fight with Showtime.
The legal claims:
Breach of Contract
Main Events claims that Stevenson’s management group, GYM, breached its contract to co-promote a bout between Stevenson and Kovalev.
Breach of Fiduciary Duty
Main Events claims that GYM breached a fiduciary duty premised upon the co-promoted agreement as the two sides were to have split revenue on the proposed fight. It goes on to claim that since the co-promotion is considered a joint venture, GYM breached a fiduciary duty to Main Events for not going through with the co-promotion.
Fraud by Stevenson’s Promoter
Main Events has sued Stevenson’s Promoter, Yvon Michel, personally for fraud as it is alleged that he represented to Main Events that it “had nothing to worry about” regarding the agreed Stevenson-Kovalev fight and Haymon’s involvement was a mere way to “increase the rights fees for the unrelated interim bout.” The interim bout that is being referred to was a fight in Montreal between Stevenson and Andrzej Fonfara. Stevenson fought Fonfara in late May on Showtime. In that fight, Stevenson hit the canvas once, but eventually won a decision over Fonfara.
Tortious Interference with Contract
Main Events claims that Haymon, Golden Boy, Stevenson and Showtime based upon the set of events, claims it had a deal for Stevenson-Kovalev, but the defendants interfered with that contract.
Interference with Prospective Economic Advantage
Premised upon the alleged agreement for a fight between Stevenson-Kovalev, Main Events contends that Haymon, Golden Boy, Stevenson and Showtime interfered with an existing contract for the fight and that there was “a reasonable expectation that plaintiff [Main Events] would have economically benefitted from the business relationship.” Essentially, Main Events claims that it would have benefited (and it would have) from the fight between their fighter and Stevenson. But there was interference which caused Stevenson to back out of the agreement.
This is another example of the competitive nature between HBO-Showtime and Top Rank-Golden Boy. Actually, here its Main Events. Since the lawsuit was filed, Schaefer has left Golden Boy and the move may impact this lawsuit as it relates to the accusations between the companies. The latest has a Summons issued to Schaefer in Laguna Beach, California. A pretrial conference that was to occur last week has been pushed to July 11th.
As for the legal maneuvering, it’s likely that Haymon, et al. will file a motion to dismiss the Complaint premised upon the argument that there was no binding contract between Main Events and GYM, and as such, there was no breach. Premised upon the fact that there was no breach, there would be no fraud by Michael or interference with a contract.
The lawsuit underscores the power of Al Haymon in the boxing industry. It’s clear that he has a powerful stable of fighters and has had working relationships with Showtime. As many know, Haymon advises Floyd Mayweather. Main Events alleges that Haymon acts as manager to his boxer which circumvents the Muhammad Ali Act which attempts to protect fighters. The Complaint does not delve into this violation as it is not a plead cause of action at this point. However, if discovery commences in this lawsuit, we may see allegations of specific violations.
It will be an interesting lawsuit to follow and MMA Payout will keep tabs on it.