Top Rank Boxing on ESPN draws 662,000 viewers

September 17, 2018

Top Rank Boxing on ESPN Friday night drew 662,000 viewers and a 0.22 rating in the A18-49 demo per Nielsen.  The event took place the night before the big GGG-Canelo Alvarez fight.

The main event of the ESPN telecast saw Jose Ramirez defeat Antonio Orozco via unanimous decision in a matchup of super lightweights.  The event took place at the Save Mart Arena in Fresno, California.

This summer’s Top Rank Boxing on ESPN Ratings:

September 15 – 662,000 viewers

August 18 – 686,000 viewers

July 14 – 518,000 viewers

July 7 – 534,000 viewers

June 30 – 632,000 viewers

Payout Perspective:

The event is slightly less than last month although it was the second-highest TR on ESPN telecast this summer. The telecast served more as a reminder to the casual viewers of the big PPV event Saturday.  It also gave boxing fans a little action before the main event the next day.

Canelo-GGG II purses: Canelo $5M, GGG $4M

September 14, 2018

The Nevada Athletic Commission have disclosed the purses for this Saturday’s long-awaited rematch between Canelo Alvarez and Gennady Golovkin.

Canelo will make a disclosed $5 million to show while GGG is guaranteed $4million.  It is anticipated that both will make much more than the disclosed amounts based on contractual agreements which likely includes a cut of the PPV buys.

Corrected. I had the payouts from last year.  Here are the undercard payouts per Kevin Iole


Notably, Chocolatito Gonzales makes his return and will make $200,000 to face Moises Fuentes.  Jaime Muniga will make $250,000 to defend his WBO Super Welterweight Title.

Payout Perspective:

The reported payouts for the main event are almost the same from their last fight.  The reported guarantees show that negotiations for the rematch helped a little but its not a 50-50 split.  Perhaps GGG made up for it the non-disclosed payouts but we may not know until the PPV buys are all tabulated.

State appeals court overturns $8.5 million judgment against Canelo

September 14, 2018

A state appeal court in Miami has overturned a trial court ruling which found in favor of Canelo Alvarez’s former manager and ordered the boxer pay $8.5 million.  The Florida District Court of Appeals for Miami-Dade County set aside the judgment.

The appellate court decision filed two days prior to Alvarez’s big showdown against Gennady Golovkin in Vegas stated that the jury verdict awarding promoter Felix “Tutico” Zabala Jr of All Star Boxing $8.5 million was unjust enrichment, speculative and not supported by substantial competent evidence.  While the judgment was vacated, it did state that Alvarez have to compensate Zabala and ruled that the trial court determine the judgment.

Zabala brought the lawsuit against Alvarez and Golden Boy Promotions stating that Canelo signed a 4 year promotional deal and that Golden Boy took the fighter from the promotion.  Golden Boy was dismissed from the lawsuit prior to the trial which took place in June 2016.  A jury awarded the $8.5 million judgment plus 4.75% annual interest.  Alvarez filed an appeal.

H/t: Dan Rafael

Payout Perspective:

Interesting timing of the decision considering Canelo fights on Saturday.  Dependent on the trial court rendering a decision on the judgment, All Star Boxing may appeal the latest decision as the court has taken the decision out of the hands of the jury and installed its own ruling.  There are times when a court believes that he the judgment does not match the evidence, but that would seemingly undercut the rationale behind having a jury as a trier of fact.

DAZN and Combate Americas announce multiyear content deal

September 13, 2018

DAZN and Combate Americas, LLC have signed a multiyear distribution deal as the new streaming platform launches in the U.S. The deal will give Combate Americas another way for fans to watch its promotion.

The live and on-demand sports streaming service made the announcement on Thursday.  The first fight for Combate Americas will take place on Friday, September 14th.  Gilbert Melendez and Juliana Pena will be announcing alongside Max Bretos.

The deal, according to the press release, will bring Combate Americas to English-language viewers for the first time.

DAZN has forged deals with Bellator MMA, Matchroom Boxing and the World Boxing Super Series.  It boasts 80+ nights of fights as it debuts in the U.S. this week.

Payout Perspective:

The Combate Americas deal allows for more content on the streaming service giving the platform more depth.  With a glut of streaming services and media deals for boxing and MMA, DAZN is seeking more content to allure the combat sports fans.  Combate Americas is still an upstart organization that caters to the Mexican demographic.  It has boasted strong (relatively speaking) ratings on Univision and this will grant more access for American viewership.

Despite reports of demise, PBC signs deals with Showtime and Fox

September 4, 2018

Over the last couple of days Premier Boxing Champions showed that despite its alleged demise it is going nowhere.  Last week, it brokered a deal with Showtime and today it announced a deal with Fox.

The Fox deal allows for PBC events to be aired on Fox and FS1 with an annual boxing budget of $50 million according to Ring.tv.  The new deal with Fox starts in December and will have 10 “championship-level fights on Fox” with “at least another 12 shows on FS1.”  The $50 million Fox budget adds to the $50 million Showtime budget announced last week.

In comparison, Eddie Hearn’s new DAZN streaming service which begins later this month has an estimated annual budget of $125 million.

The Showtime deal is set for 3 years and calls for a monthly series of events presented by PBC on Showtime.  There was no indication of the duration for the Fox deal in the initial reports.

Payout Perspective:

Many had written off PBC for blowing through a lot of money in its life cycle and due to poor ratings would not have made it to the end of the year.  However, the deals with Showtime and Fox ensure it a huge budget to compete with Hearn’s new upstart streaming service and Top Rank’s contract with ESPN.  It will be interesting to see how PBC addresses the low ratings on Fox which have not kept up with UFC events which air in the same time slot on Saturday nights.

 

GGG-Canelo 2 will be available in movie theaters

August 29, 2018

Gennady Golovkin and Canelo Alvarez are set for their rematch on September 15th and not only will you have the choice of purchasing the event in PPV, you can also attend the card at your local movie theatre.

Dan Rafael of ESPN reports that the fight will be available in more than 450 movie theaters across the country.  Golden Boy Promotions and Fathom Events made the announcement this week.

The price point is usually around $20 for the event.  Fathom Events has collaborated with promotions in the past to show Boxing PPVs.

Looking back at the first fight between the two, Fathom really put together an interesting trailer.

For the rematch, Fathom does it again.

Payout Perspective:

Expect this event to do as well as their first fight.  Fueled by the animosity due to Canelo’s suspension, we can see these two go toe-to-toe for another 12 rounds.

PBC on FS1 draws 247,000 viewers

August 27, 2018

PBC on FS1 Friday night drew 247,000 viewers according to Nielsen via ShowBuzz Daily.

The event featured Jamal James as he stopped Mahonry Montes in the second round of their welterweight matchup.

According to a report from the Minnesota Star Tribune, the event drew a paid attendance of 3,754.

PBC on FS1 included the main card on FS1 which was preceded by the prelim card on FS1.

Payout Perpective:

The ratings reflect that the popularity of boxing when against NFL Football. Despite the games being preseason, the football games rank much higher than that of boxing events.  PBC last aired on FS1 his past December and drew 276,000 viewers and earlier that month drew 236,000.  This event did not improve that much more as compared to December.

HBO Boxing’s Kovalev-Alvarez event averages 731,000

August 7, 2018

HBO’s Boxing After Dark featuring Sergey Kovalev and Eleider Alvarez drew 731,000 Saturday night as the featured fight on the telecast according to Nielsen (via ShowBuzz Daily).

Alvarez upset Kovalev with a ref stoppage after two knockdowns in round seven.  Kovalev appeared to be ahead up until the seventh.  The fight peaked at 813,000 viewers.  The other fight of the night saw Dmitry Bivol defeat Isaac Chilemba via unanimous decision.  The fight drew 583,000 viewers and peaked at 632,000.

Payout Perspective:

The telecast happened at the same time as the UFC 227 PPV after PBC on Fox.  The ratings are more than Kovalev’s last outing on HBO this past March where he stopped Igor Mikhalkin (599K and peak of 674K) and less than Kovalev’s late 2017 fight on HBO which drew an average of 869,000 viewers.  We may see a rematch between Alvarez and Kovalev later this year which may improve Kovalev’s viewership.

PBC on Fox draws 933,000 viewers

August 5, 2018

PBC on Fox drew 933,000 viewers on Saturday according to Nielsen via Television By Numbers.  It is the third lowest rating for the PBC telecast on the network.

Andre Berto and Devon Alexander met in the main event of the telecast with Berto winning a decision over Alexander.  It drew a 0.2 rating in the A18-49 demo and a 1 share.  It was last in its network time slot with other programming grabbing at least 1.5 million viewers.

This past April, PBC on Fox drew 880,000 viewers and in July 2017, it received 866,000 viewers.

Payout Perspective:

It was a heavy night for combat sports with HBO having a card, the PBC card and UFC 227.  The 933,000 viewers is a disappointment considering the competition on the network were reruns and a show on CBS featuring women committing crimes.

Garcia-Easter fight draws 680K on Showtime Saturday night

July 31, 2018

The Mikey Garcia-Robert Easter fight on Showtime Saturday night drew 680,000 viewers.  The fight peaked at 725,000 viewers.

The first fight of the evening saw Mario Barrios face Jose Roman.  The fight averaged 462,000 viewers and peaked at 530,000.  Barrios defeated Roman via TKO in the 9th round.

The second fight of the night saw another stoppage when heavyweight Luis Ortiz defeated Rozvan Cojanu in the second round via KO.  The fight averaged 583,000 and peaked at 606,000.

Payout Perspective:

The ratings for Garcia’s fight improved compared to his last fight on Showtime in March.  It was less than his Adrien Broner fight last July which drew 881,000 viewers.  But, Broner draws ratings for the network which might explain the higher-than-norm viewership for Showtime.  The network hopes that his popularity continues as the Staples Center crowd was behind the Mexican American boxer.

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