HBO’s BAD draws 777,000 for main event

July 24, 2018

HBO’s Boxing After Dark drew 777,000 viewers for the main event Saturday night featuring Jaime Munguia and Liam Smith.  The fight peaked with 827,000 network subscribers.

On the other card of the evening, Alberto Machado defeated Rafael Mensah via unanimous decision.  The event peaked at 762,000 viewers and had an overall viewership of 665,000 for the fight between the 130-pound fighters.

Payout Perspective:

It was a return to HBO from his May fight for Munguia which drew 711,000 viewers and peaked at 779,000.  In that fight, he defeated Sadam Ali.  This fight was entertaining as Smith was a game opponent.  The telecast reached the overall top 20 in cable ratings for Saturday.

DAZN enters crowded U.S. streaming market at $9.99 per month

July 17, 2018

DAZN is the latest over the top streaming service to launch in the United States and will do it with a huge boxing event featuring heavyweight Anthony Joshua taking on Alexander Povetkin.  DAZN CEO James Rushton announced on Tuesday that the it will begin September 10th at a cost of $9.99 after a one month free trial.

“We launched DAZN to disrupt the status quo and change the way the world sees sports,” stated Rushton at a press conference in New York City Tuesday to announce the launch of it service in the US.

DAZN’s parent company Perform Group entered into a reported $1 billion deal with boxing promoter Eddie Hearn’s Matchroom boxing in May.  A month later, Bellator joined the stable to stream its MMA events on the service.

Joshua, arguably the best heavyweight in boxing aside from Deontay Wilder, will take on Povetkin on September 22nd.  Bellator’s first event will be on September 29th and feature Gegard Mousasi vs. Rory MacDonald.

DAZN will stream 70 combat sporting events from Matchroom Boxing, World Boxing Super Series and Bellator.  The Viacom-owned MMA promotion will stream 22 fights on DAZN but 15 of those will also be streamed on Paramount.

Payout Perspective:

Get ready to shell out more money for another streaming service if you are a combat sports fan.  ESPN + came on board at $5 per month this past spring.  There is still UFC Fight Pass and the WWE Network if you are into sports entertainment (btw, the stock just surpassed $80).  This is in addition to another multitude of platforms out there looking to provide content for fans.  Then, there are the heavyweights of Amazon Prime, Facebook and Google’s YouTube that are offering a wide-range of streaming content.  Facebook Watch airs PFL as well as an exclusive MLB game every week. DAZN will offer something a little different with a mix of boxing and MMA and we will see the interest level fans will have after the one month trial ends.

Pacquiao-Matthysse available on ESPN+ in U.S.

July 7, 2018

One week before Manny Pacquiao’s return to the ring against Lucas Matthysse and the fight finally has a U.S. broadcast partner in ESPN + announced it will stream the fight live from Malaysia.

By the time Pacquiao fights Matthysse, it will have been over a year since his last fight on ESPN against Jeff Horn in Australia.  Pacquiao lost a surprising decision in favor of Horn.  The event brought huge ratings to the network as it was the first fight in the Top Rank-ESPN deal.

This event has had its problems as Pacquiao’s promotion recently ensured payment for Matthysse so that he would travel to Malaysia.  A lot has changed for the Filipino former champion as he no longer is trained by Freddie Roach and Top Rank Boxing is not promoting this fight.  Bob Arum is handling the media deals for the event but not promoting.

Payout Perspective:

Is it an ominous sign that we haven’t heard much about a broadcast partner until a week before the event which gives little, if any promotion time for ESPN+.  It does provide the latest OTT platform another bit of content and with a cadre of Pacquiao loyalists still around, we should see a rise in subscriptions before next week.  But, this platform is a significant drop from Pacquiao’s PPV star.

Golden Boy inks deal to air fights on Facebook Watch

July 6, 2018

Earlier this week Golden Boy Promotions and Facebook announced a deal in which fights will be streamed on the social media platform in another move toward sports content online.

According to ESPN, the deal will have a minimum of five fight cards and will be free on the Facebook Watch page in the U.S. and globally on the Golden Boy Promotions’ Facebook Watch page.

Oscar De La Hoya praised the deal as it brings his fighters to “the intersection of live sports mega-casting and ultimate fan engagement.”

Main Events Promotions will also work with Golden Boy in putting together events on the series.

The first card takes place on August 11th.

Payout Perspective:

The deal is another notch for Facebook Watch as it carries Professional Fighters’ League Prelim matches on its channel.  The prize jewel of the platform is its Wednesday afternoon MLB games in which it is the only telecast for the game (not even regional telecasts air the game).  The Golden Boy deal will aid the content for Facebook.  It will be interesting to see if this spreads the Golden Boy stable thin as it has an existing agreement with ESPN.  The content will help with brand visibility as the fights will be free for anyone with wifi use and a Facebook account.

Chuck-Tito sign with Golden Boy MMA for fight

July 2, 2018

Chuck Liddell and Tito Ortiz have signed promotional agreements with Oscar De La Hoya’s Golden Boy Promotions to fight 12 years after their last match in the UFC in December 2006.

ESPN reports the signed deal via De La Hoya.  There is no date, location or timetable for the fight according to the story.  But, the signing of the two former UFC stars indicates that a fight may be happening.

This past May, De La Hoya met with Liddell to discuss a possible comeback for the fighter.

Payout Perspective:

This announcement seemingly jumpstarts De La Hoya’s foray into the world of MMA promotion.  While Liddell-Ortiz was a great rivalry 20 years ago, will it have a realistic competitiveness in present day?  Both are way past their prime and there could be legitimate health concerns for both fighters.  It is a spectacle, but is it the right one?  People do like nostalgia, but I’m not sure this fight is the right one.  We will see if this fight goes forward and what kind of business it does.

Claressa Shields latest fight draws 376,000 viewers on Showtime

June 25, 2018

Showtime Boxing Friday night drew a telecast high of 376,000 viewers for the main event featuring Claressa Shields and Hanna Gabriels.

The “special edition” featured Shields as she defeated Gabriels in T-Rex’s first real challenge in her young pro career.  In addition, the first bout of the telecast featured Umar Salamov taking on Brian Howard.  Salamov won via TKO in the 9th round.  The event drew 205,000 viewers.

The second fight of the night featured Christina Hammer as she took on Tori Nelson. Hammer won via TKO to retain her 160 pound women’s title.  The fight drew 292,000 viewers.  Hammer’s victory sets up an eventual matchup with Shields.

Payout Perspective:

Shields’ last fight against Tori Nelson drew 320,000 viewers on Showtime so this is an improvement.  The viewership may have seen a slight uptick since the UFC aired on Fight Pass earlier in the day and there was no other boxing event on the schedule to compete.  This helps an eventual showdown with Hammer in the future.

Spence-Ocampo fight on Showtime drew 683,000 viewers

June 19, 2018

The Errol Spence-Carlos Ocampo fight on Showtime this past Saturday topped out at 683,000 viewers according to Nielsen via ShowBuzz Daily.  Spence downed his overmatched opponent in the first round with a body shot.

The main card drew 301,000 viewers in the A18-49 demo and a 0.43 household rating.  The first round stoppage peaked at 726,000 viewers.  On the undercard, the Adrian Granados-Javier Fortuna fought in a battle of junior welterweights.  The bout ended when Fortuna was pushed out of the ring and was unable to continue.  The fight drew 396,000 viewers, 164,000 in the A18-49 demo and 0.24 household rating.  It peaked at 441,000 viewers.

Granados believes that Fortuna was looking for a way out of the fight.

The first fight of the night drew 478,000 viewers, 181,000 in the A18-49 demo and a 0.30 household rating.  It peaked with 547,000 viewers.  The fight took place between Daniel Roman and Moises Flores.  Roman won via unanimous decision.

Payout Perspective:

Spence’s last fight against Lamont Peterson drew 637,000 viewers and peaked at 695,000 viewers.  There were no combat sports events opposite the Showtime Boxing telecast this weekend.  Although a short fight, it was a good showing for Spence and a future fight possibly against Terence Crawford down the road.

Roster payouts from Horn-Crawford event

June 17, 2018

MMA Payout has obtained the official payout sheet from last Saturday’s Jeff Horn-Terrence Crawford fight taking place at the MGM Grand Garden Arena in Las Vegas.

Terrence Crawford earned $1.75 million for his TKO victory over Jeff Horn.  Crawford won the WBO World Welterweight Title.  Horn earned $500,000 according to the disclosure from the Nevada State Athletic Commission.  Notably, Horn did not make weight for the fight.

The other payouts on the card are as follows.

Antonio Moran – $12,500

Jose Pedraza – $35,000

 

Maxim Dadashev – $17,500

Darleys Perez – $35,000

 

Frank Rojas – $15,000

Jose Benavidez – $35,000

 

Shakur Stevenson – $20,000

Aelio DeMesquita – $8,000

 

Steven Nelson – $5,000

Deshon Webster – $7,500

 

Gabriel Flores, Jr. – $5,000

Jorge Rojas Zacatzontetl -$1,000

 

David Kaminsky – $2,000

Trevor Lavin – $8,000

Canelo-GGG set for rematch September 15th

June 14, 2018

Canelo Alvarez and Gennady Golovkin are set for their rematch September 15th in Las Vegas according to the LA Times.  The deal was made shortly after a self-imposed deadline made by Alvarez’s camp.

GGG did not obtain a 50-50 split as he originally requested.  But, he likely did better than the 42.5% of the fight purse offered by Alvarez.  Official terms were not revealed.

Alvarez and GGG fought to a draw in the last fight in September 2017 and look to rematch a year later.  A May 2018 fight was thrown off course after Alvarez tested positive for Clenbuterol which he stated was related to contaminated meat. The Nevada Athletic Commission suspended Alvarez 6 months.  His suspension ends in August.

Payout Perspective:

With the announcement of this and the Anthony Joshua-Deontay Wilder fight, boxing is set for some huge fights and PPV events.  Alvarez-GGG drew 1.3M PPV buys and a $27M live gate at the T-Mobile Arena.  Look for similar numbers for this rematch which should improve upon the first due to the longer wait for it.

Santa Cruz-Mares draws 600K on Showtime

June 12, 2018

The rematch between Leo Santa Cruz and Abner Mares drew 600,000 viewers Saturday night on Showtime according to Nielsen via ShowBuzz Daily.  The fight peaked at 633,000 viewers which is less than their first fight.

The first fight, which took place on ESPN in August 2016, between Santa Cruz and Mares drew 1.217 million viewers and peaked with 1.614 million viewers.

The Santa Cruz-Mares fight drew 214,000 viewers in the A18-49 demo and 0.39 household rating.

The other fight on the telecast took place between Jermell Charlo and Austin Trout.  The event averaged 532,000 viewers and peaked at 575,000.  The fight drew 199,000 viewers in the A18-49 demo and drew a household rating of 0.36.

Payout Perspective:

Terrence Crawford and Jeff Horn fought earlier in the night and Santa Cruz-Mares went up against UFC 225.  The fight hype may have been overshadowed by Crawford despite being it being on ESPN +.  Santa Cruz won the rematch via unanimous decision in a very entertaining bout.

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