May 29, 2014
Sports Illustrated reports that the Floyd Mayweather-Marcos Maidana fight on May 3rd received 900,000 PPV buys. According to the Chris Mannix article, the PPV buy rate is from multiple industry sources.
ESPN Dan Rafael had previously reported that the fight sold between 800-900K PPV buys. Thus, the estimate was right on track. The SI article points to the lack of promotion for “The Moment” as opposed to “The One,” the September 2013 fight with Canelo Alvarez which drew 2.2 million PPV buys. This time around, there was no press tour which was due in part to the fact that Maidana was not a known boxing name for the casual viewer. If a rematch were to happen this September, we could expect more promotion surrounding a second fight now that fans know of Maidana and his style.
900,000 PPV buys is nothing to be upset about but Mayweather fights have an expectation of lofty PPV buys. It could be the lack of known opponents that is hurting the Mayweather PPVs. Canelo Alvarez is a widely popular star in Mexico and thus his drawing power plus the promotion for their September 2013 fight equated to the huge buy rate. So, the question is who out there is a big enough star that fans would pay $75 to see fight Mayweather.
May 18, 2014
ESPN’s Dan Rafael indicated in a Sportsnation Chat with fans that the PPV buy rates from the Floyd Mayweather-Marcos Maidana fight sold between 800,000 to 900,000 PPVs. Golden Boy and Showtime have yet to make an official announcement.
The news of the buy rate based on Rafael’s sources are disappointing considering it’s a Mayweather fight. It is also a departure from the 2.2 million buys this past September.
While no official announcement on the PPV has been made, Rafael’s comments during the fan chat make sense. If the buy rate news was good, Golden Boy and Showtime would have made an immediate announcement. However, with no information given since the May 3rd fight, one might assume that Rafael’s estimation would be correct.
The 800K-900K is still an impressive number but not the 1 million PPV buys that Golden Boy/Showtime and Mayweather had hoped. If there’s any positive from the promoters’ perspective, the figure shows that Canelo Alvarez is a legitimate PPV draw. The 2.2 million buys was due to a huge contingent of Mexican fans cheering Alvarez. Marcos Maidana is an entertaining fighter but does not have the broad appeal of Canelo Alvarez. Then, there’s the fact that there was less marketing push behind this fight in comparison to the Alvarez fight.
With Manny Pacquiao producing another Pacquiao PPV “disappointment,” we may have to start to re-calibrate what a successful big event boxing PPV draws.
May 3, 2014
Kevin Iole of Yahoo! Sports reports the fight purses for Saturday’s Floyd Mayweather-Marcos Maidana fight at the MGM Grand in Las Vegas, Nevada. Mayweather will make $32 million without factoring other streams of revenue.
Mayweather’s opponent, Marcos Maidana will make $1.5 million. Maidan will also receive a portion of the television rights from Argentina and a share of the PPV revenues according to the ESPN. As for the undercard, Adrien Broner will make $1.25 million while his opponent Carlos Molina will make $150,000. Amir Khan will make $1.5 million and his opponent Luis Collazo will make $350,000. In the first night of the evening, J’Leon Love will make $100,000 while his opponent Marco Antonio Periban will earn $35,000.
The first Saturday of May is always jam-packed with sports (3 NBA Game 7s and the Kentucky Derby) and is capped by the Mayweather fight. Mayweather’s pay is not surprising but the undercard fighter makes this payroll pretty hefty. Certainly the undercard has much more interest than an HBO PPV and we will see if it will do better than the Pacquiao-Bradley II fight last month.
May 2, 2014
The Sports Business Journal recently put out its “Fight Issue” which gave a rundown on the most-watched boxing matches from April 2013 to April 2014.
The top 6 according to the list compiled by SBJ:
- October 5, 2013 – Miguel Cotto vs. Delvin Rodriguez – HBO – 1.55M
- September 28, 2013 – Julio Cesar Chavez, Jr. vs. Bryan Vera I – HBO – 1.42M
- November 2, 2013 – Gennady Golovkin vs. Curtis Stevens – HBO – 1.41M
- March 1, 2014 – Adonis Stevenson vs. Tony Bellew – HBO – 1.4M
- June 22, 2014 – Adrien Broner vs. Paulie Malignaggi – SHO – 1.28M
- December 14, 2014 – Adrien Broner vs. Marcos Maidana – SHO – 1.28M
Notably, the bulk of fights scoring high on the list were from HBO with only 3 Showtime events hitting the top 20. NBC had one appearance with the Steve Cunningham-Tyson Fury fight on April 20, 2013 delivering 1.2M viewers for the duration of the broadcast.
Of the top 20, 19 of the events hit at least 1 million viewers for the main event of the card.
Remember when we said Boxing was dead? It is not. In fact, the competition between Golden Boy/Showtime and HBO/Top Rank has helped fight fans see some competitive fights and more of them. The one drawback for economic-conscious fans is that there are more PPVs in addition to the amount one would pay for the premium channels of HBO and Showtime.
April 13, 2014
Most MMA fans realize the strain that pay per views have on the wallet. Boxing is starting to load up on them too as more of the bigger Golden Boy and Top Rank fights are heading to PPV instead of its respective premium networks.
Boxing PPVs are no longer limited to Manny Pacquiao and Floyd Mayweather. It was announced today that Canelo Alvarez will fight Erislandy Lara on July 12th on Showtime PPV. This will be the second PPV of the year for Alvarez as Golden Boy will hope to get at least 3 PPV fights from the Mexican star.
— SHOWTIME SPORTS (@SHOsports) April 14, 2014
In addition to Alvarez-Lara, the big event upcoming for Showtime/Golden Boy is May 3rd’s fight between Floyd Mayweather and Marcos Maidana.
Last night, HBO/Top Rank featured its biggest fight in some time with Manny Pacquiao avenging his June 2012 loss to Timothy Bradley. Its next big PPV fight will be Sergio Martinez taking on Miguel Cotto on June 7th. The broadcast also hinted that Julio Cesar Chavez, Jr. will face Gennady Golovkin later this year in what should be a PPV affair. Although not on PPV, Juan Manuel Marquez facing Mike Alvarado is PPV quality but will be on HBO (opposite the Bellator PPV) May 17th.
Are boxing fans willing to spend $70-$75 on these fights? If you count Saturday’s PPV, and you spend money on all of the boxing PPVs currently announced by the big fight promotions, you would be out $285 (assuming Mayweather’s PPV is $75) and it will only be July. Certainly there are intriguing matchups. However, one of the criticisms that came up during the Pacquiao PPV was the lack of worthwhile undercard fights. Last night we saw 4 undercard fights go the distance which pushed the main event start after midnight for those on the east coast. Golden Boy has done a better job of putting on interesting undercard matchups. The UFC does provide better undercard fights as compared to boxing PPVs. But with the addition of more boxing PPVs, are fans of both MMA and boxing willing to spend the extra money on boxing PPVs.
We assume boxing fans out there have HBO or Showtime or both to take advantage of its fight content as well as its fights. Certainly boxing fans still get their money’s worth when it comes to fights on the premium networks (e.g., Maidana-Broner on Showtime last December and JMM-Alvarado coming up on HBO). There have not been any announcements for the second half of the year but we can expect at least 4 or 5 more PPVs announced (Mayweather in September, Pacquiao sometime late 2014, JCC-GGG, Canelo late 2014 and perhaps a Broner fight). Can boxing fans keep spending their money on these PPVs?
April 4, 2014
This past week, the U.S. Supreme Court denied review of a copyright infringement lawsuit from a musician that claimed that Floyd Mayweather, Jr. used a version of his song without his permission at Wrestlemania 24.
By denying musician Anthony Dash’s request for the Court to review his claims, it upholds a ruling that the musician was not able to prove he suffered monetary losses when Mayweather used a version of his song for his entrance music at Wrestlemania 24 in 2008.
The background facts of this case are interesting as Mayweather signed on to do a match at the WWE’s biggest event of the year. It’s fairly common for celebrity guests to make appearances at this event. The contract Mayweather signed with the WWE did not include specifics on what entrance music Mayweather would use. The WWE had communicated to Mayweather that it had selected a 50 Cent song for his entrance. But, the night before the event Mayweather’s manager told the WWE he would enter using another song and represented to the WWE that they had rights to it and granted the WWE the right to use it during his appearance. The entrance music played for 3 minutes as Mayweather came in for his match against The Big Show.
Mayweather used the entrance music at one more WWE event.
Dash claimed that the entrance music played by Mayweather contained his copyrighted instrumental music over lyrics. While he claimed that in 2005 he created the instrumental of the song, he did not file a federal copyright for it until 2009.
The court held that Dash could not prove actual and profit damages claims stemming from the use of his work for entrance music. Specifically, the court was not impressed with the report produced by Dash’s expert claiming that he was entitled to $1,019,226 in actual and profit damages for the infringement at Wrestlemania alone.
Payout Take: The crux of the issue centered on whether the musician could prove damages as a result of the infringement. The report provided by his side appears overblown by just looking at the amount claimed. I am half-joking when I write that the U.S. Supreme Court timed the issuance of this denial of review during “Wrestlemania Week.” The underlying facts of the case are amusing considering the change in entrance music and the subsequent request for over $1 million for 3 minutes of playing a song of a relative unknown musician. With the U.S. Supreme Court finding in his favor, The Money Team gets another win.
March 19, 2014
Showtime and Golden Boy Promotions should be happy with the past two weeks as its promotion has produced good numbers on PPV and on Showtime.
Canelo Alvarez’s first time headlining a boxing PPV has produced “well over 350,000 buys” according to Showtime and Golden Boy Promotions. Alvarez stopped Alfredo Angulo in the 10th round of their fight March 8th. The 350,000 buys is a good number if you consider the Timothy Bradley-Juan Manuel Marquez fight last October produced 375,000 PPV buys.
This past Saturday night Showtime showed the replay of the Alvarez-Angulo fight as a lead-in to Danny Garcia versus Mauricio Herrera. The show peaked at 1.1 million viewers and averaged 972,000 viewers of its Showtime subscribers. The event was a 26% raise in viewership from Garcia’s last appearance on Showtime when he defeated Zab Judah in April 2013.
According to ESPN, the PPV generated at least $20 million. This would be roughly based on the number of buys (350K) multiplied by $54.95, the HD price point for the fight. The PPV buys are a good indicator that Alvarez has bounced back from his loss to Floyd Mayweather, Jr. in September and it did nothing to diminish his image as the most popular active boxer in Mexico. At only 23 years old, he has a bright future ahead of him.
As for the Garcia fight, a part of the rating might be attributed to those wanting to see the Alvarez fight. But, Garcia, who was also on the Mayweather undercard, is beginning to garner a following which may equate to a bump in viewership since his last time on the network. The Showtime fight also competed with UFC 171 Saturday night. So, despite the average viewership being below 1 million, it still did well for a card with Garcia as the feature.
February 25, 2014
Floyd Mayweather, Jr. will fight Marcos Maidana on May 3rd in Las Vegas per a tweet sent out by Mayweather on his birthday. It will be Mayweather’s third fight for Showtime Boxing.
— Floyd Mayweather (@FloydMayweather) February 25, 2014
Mayweather engaged with his twitter followers by asking them to go to his web site to vote for who he should fight.
— Floyd Mayweather (@FloydMayweather) February 4, 2014
According to this Kevin Iole story (via Lockerdome), Khan won the unofficial fan vote.
The “Cinco de Mayo weekend” fight has become tradition for Mayweather. Maidana as his opponent is somewhat surprising as most had Amir Khan as the frontrunner for the shot. Khan would have drawn a lot of British fans as he is from the United Kingdom. He also has argued that he would have brought in a lot of interest from the Middle East as Khan is of Pakistani descent. Yet, Mayweather chose Maidana which is likely due in part to his upset victory over Adrien Broner. Maidana, who is from Argentina, made a strong case for himself as he knocked Broner down twice and his style could bring a much more fan friendly, exciting fight than Khan.
Mayweather is master of social media strategy. He implemented the use of his followers to engage with him on twitter as to his next fight and created traffic for his own web site. Regardless of the opponents he listed on the poll, the goal of creating traffic appears to have worked.
February 9, 2014
Showtime and Golden Boy’s first PPV event on March 8th with Canelo Alvarez as its featured fighter can also be seen in select movie theaters.
It was announced that Golden Boy would be teaming up with Fathom Events to show Alvarez as he has his first fight since his loss to Floyd Mayweather as he will face Alfredo Angulo.
Fathom Events has taken part in collaborating on bringing PPV events to movie theaters including several boxing and UFC events.
This is an interesting move and one might see this as Golden Boy pushing Alvarez as the next big PPV star. Presumably, the reason for watching this fight in theaters is the reluctance to pay $64.95 on Canelo. While he was made vastly popular during the Mayweather promotion, he lost. So, there still might be some apprehension by some fans. We will see if having the fight in movie theaters will have an effect on overall PPV buys.
February 5, 2014
Competing combat sports organizations officially announced Tuesday its collaboration to contribute to an ongoing medical study to address and identify early stage signs of brain injury for those exposed to head trauma.
The UFC, Bellator, Glory, Golden Boy and Top Rank all expressed its support for the study at the Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas. Senators Harry Reid and John McCain showed their support for the study at the announcement held in Washington D.C.
Via Cleveland Clinic press release:
The study, which launched in April 2011, is focused on developing methods to detect the earliest and most subtle signs of brain injury in those exposed to head trauma, as well as determining which individuals may be more likely to develop chronic neurological disorders. While it is still in the early stages, researchers are confident the findings will benefit the safety and health of professional fighters. This information could also be applied to other athletes, members of the military and civilians who may experience head trauma.
According to MMA Fighting, most of the 450 fighters in the study are MMA fighters. The study stands out as it monitors active fighters. The study is partly funded by the Defense Department in hopes of using the findings for other brain injuries related to military duty.
You may recall it was Senator McCain that had described MMA as human cockfighting. Obviously, he’s now in the corner of the MMA here and supports this study. The collaboration of all of these organizations reflects the importance of the issue and from public relations it shows that each of the organizations is concerned with its fighters.
The other way to see this is as a preventative measure from litigation. I recently watched the Frontline documentary, “League of Denial” and the information was enlightening and shocking. One might be able to draw a comparison between the types of head trauma a football player receives versus that of a fighter without any headgear.
One thing going for this study is that it says it is tracking active fighters in hopes of spotting early signs of head trauma. What the researchers to with this information and how it is utilized by each organization will be interesting to see. Without being cynical, any study to understand head trauma in sports is a good thing and hopefully the research is put to good use.