UFC on Fox 29 attendance, gate and bonuses

April 14, 2018

UFC on Fox 29 took place in Glendale, Arizona and delivered with its main event of Dustin Poirier and Justin Gaethje.

The main event which saw Poirier pull out a third-round stoppage in a back and forth fight drew Fight of the Night for the evening.  Alex Oliveira surprised Carlos Condit with a guillotine submission and Adam Wieczorek submitted Arjan Bhullar with an omoplata.

The event drew 11,382 for a gate of $1.09 million.  Last January’s UFC Fight Night 103 11,589 for a gate of $913,373.  UFC on Fox 13 drew 15,350 for a live gate of $1.5 million. The bonuses, attendance and gate were announced post-event.

Payout Perspective:

The last Fox event in Arizona drew 2.27M viewers in December 2014.  The main card had almost a 30-minute overrun for a very good slugfest between Poirier and Gaethje.  Oliveira’s upset victory over Condit was also entertaining.  With Fox running the Prelims on the same network as the main card, we should see better ratings for the Prelims and hopefully UFC on Fox 29 can draw over 2 million in overnight ratings.

UFC 223 attendance, gate and bonuses

April 9, 2018

UFC 223 drew over $3 million in gate despite a card that was riddled with replacements for its main event.  Bonuses were handed out with an obvious Fight of the Night on the Main card.

The numbers were announced post-event.  The event at the Barclays Center garnered 17,026 fans a gate of $3,007,108.12.  As occurs most times, the number of comps were not revealed.  It’s the best attendance and gate at the Barclays as it bests last year’s Holm-de Randamie event.  It ranks 4th in terms of numbers in New York since MMA was legalized in the state.

Bonuses went to Olivier Aubin-Mercier, Chris Gruetzemacher, Zabit Magomedsharipov and Kyle Bochniak. The Canadian with the fanny pack had an impressive submissive victory over Evan Dunham.  Gruetzemacher defeated Joe Lauzon via corner stoppage after 2 dominating rounds and Zabit and Bochniak stole the show with a back and forth affair.  Zabit still did more to win the fight but Bochniak put up a game effort.

Payout Perspective:

While its disappointing that we did not (and may never get) Khabib-Tony, the Rose-Joanna fight was entertaining and the Zabit-Bochniak was great. While tickets on the secondary market may have decreased during  fight week, there does not seem to be a significant drop with attendance.

UFC Fight Night 127 attendance, gate and bonuses

March 17, 2018

UFC Fight Night 127 took place on Saturday at the O2 Arena in London, England.  UFC Exec David Shaw announced the attendance, gate and bonuses post-event.

Paul Craig, Alexander Volkov, Jan Blachowicz, and Jimi Manuwa earned $50,000 bonuses.  Craig and Volkov earned Performance Bonuses while Blachowicz and Manuwa Fight of the Night.

The event at the O2 Arena drew an announced attendance of 16,274 and a live gate of $2,028,000.  Despite it being a UFC Fight Pass only event and not heavily promoted in the U.S., it was the third-highest gate for a UFC event at the O2 Arena out of 8 events.

UFC 222: Payout Perspective

March 7, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 222 which took place at the T-Mobile Area in Las Vegas.

Cyborg easily handles Kunitskaya

Cris Cyborg took care of Yana Kunitskaya as the UFC women’s Featherweight champion earned the TKO victory in round 1 of their championship bout.  The former Invicta champ earned a takedown in the beginning seconds of the bout and had a couple fleeting moments of offense before being overwhelmed by Cyborg.  It was clear that Kunitskaya did not want to do anything with Cyborg’s striking and was an easy victory for the champion.

In a division that does not have many challengers, Cyborg may fight  Amanda Nunes in a “superfight” or go after Megan Anderson.

Ortega KO’s Edgar for next title shot Brian Ortega made his presence known in the Featherweight division with an impressive KO of Frankie Edgar.  The durable former lightweight champ went down for the first time.  He had never been submitted or was stopped before in his UFC career.

Ortega looked great and the high-level blackbelt also showed his striking ability.  A matchup against Max Holloway is next.

Attendance, Gate and Bonuses

UFC 222 drew 12,041 for a gate of $1,367, 672 according to the UFC.  The event took Saturday at the T-Mobile Arena in Las Vegas. The last event in Vegas was UFC 219 in December which featured Cris “Cyborg” Justino and Holly Holm.  The event drew 13,561 for a gate of $1,760,628.74.

The bonuses were awarded to Brian Ortega, Alexander Hernandez, Sean O’Malley and Andre Soukhamthath each earned $50,000 fight-night bonuses at Saturday’s UFC 222 event.

According to SeatGeek, the average resale price on the secondary market was $222.

Payouts

Cris Cyborg led the list of athletes Saturday night earning $500,000.  Brian Ortega earned $100,000 plus another for his win over Frankie Edgar.  Ortega also earned another $50,000 for his KO.

The rest of the payouts via NAC:

Cris Cyborg: $500,000 (no win bonus)
def. Yana Kunitskaya: $100,000

Brian Ortega: $200,000 (includes $100,000 win bonus)
def. Frankie Edgar: $195,000

Sean O’Malley: $44,000 (includes $22,000 win bonus)
def. Andre Soukhamthath: $19,000

Andrei Arlovski: $275,000 (no win bonus)
def. Stefan Struve: $77,000

Ketlen Vieira: $60,000 (includes $30,000 win bonus)
def. Cat Zingano: $35,000

Mackenzie Dern: $50,000 (includes $25,000 win bonus)
def. Ashley Yoder: $12,000

Alexander Hernandez: $26,000 (includes $13,000 win bonus)
def. Beneil Dariush: $48,000

John Dodson: $82,000 (includes $41,000 win bonus)
def. Pedro Munhoz: $34,000

C.B. Dollaway: $92,000 (includes $46,000 win bonus)
def. Hector Lombard: $62,000

Zak Ottow: $36,000 (includes $18,000 win bonus)
def. Mike Pyle: $55,000

Cody Stamann: $40,000 (includes $20,000 win bonus)
def. Bryan Caraway: $21,000

Jordan Johnson: $28,000 (includes $14,000 win bonus)
def. Adam Milstead: $12,000

The Reebok payouts are listed here.  Notably, Edgar and Arlovski are in the rare 21 UFC bouts or more category garnering $20K.

Promotion of Event

The biggest promotional event was a joint endeavor with the city of Las Vegas and other sports helding events in the city this past weekend as the Ultimate Vegas Sports Weekend.  A “pep rally” was held at the Toshiba Plaza on the Wednesday before the fight.

Sponsorships

Modelo, Toyo Tires, Harley Davidson, MetroPCS, Monster Energy and EA UFC 3 were in the Octagon.  Notably, Dollar General was also present in the octagon.

Just a little over a month releasing its latest version of its video game, EA has reduced the price due likely to poor sales.  During the PPV, it advertised the sale.

The movie “Hurricane Heist” was given some airtime during the UFC broadcast.

Ratings

The UFC Prelims drew a respectable 905,000 viewers with the peak happening during the last quarter hour for Mackenzie Dern’s fight.  The event drew 11,009 viewers streaming.  Dern’s fight peaked at 1,076,000 viewers.

The prelim showed had a higher than normal viewership with 431,000 viewers on FS1.  The Post-Fight show drew 177,000.

Also on Saturday night, were two boxing telecasts on HBO and Showtime.  Deontay Wilder’s fight on Showtime drew an impressive 1,055,000 viewers on the network which beat out HBO’s fights featuring Sergey Kovalev.  The boxing events occurred during the PPV and did not compete with the FS1 Prelims.

Odds and ends

The biggest bit of business news coming out last week was that Amazon has signed on to stream UFC PPVs.  Similar to ordering via Fight Pass or UFC.com, it cost $64.99 and you have access to the PPV for 24 hours.

There were rumors that Conor McGregor offered to fill-in to save UFC 222.  Of course, this sounds like someone trying to stay relevant while taking time off.

Mike Pyle retired after his loss on Saturday.  A good career despite going out with a loss.

Mackenzie Dern has a lot to work on but the UFC is hoping she turns into another mainstream star similar to Ronda Rousey.

There were 7 Embedded episodes with 6 of those coming before Friday ended.  Most were done to promote potential new stars Dern, Sean O’Malley and Ortega,

Over 200,000 google searches for UFC 222 on Saturday night.  Same for Deontay Wilder.

Conclusion

All indications pointing toward this PPV doing between 340,000-380,000 PPV buys based on the prelim ratings, google trend searches and past history with Cyborg on PPV.  Not an exact science, but if this does mid-300s, you have to think this is a success considering that the card was built on one fight (Max-Frankie) that fell through.

 

UFC 222 attendance, gate and bonuses

March 4, 2018

UFC 222 drew 12,041 for a gate of $1,367, 672 according to the UFC.  The event took Saturday at the T-Mobile Arena in Las Vegas. The last event in Vegas was UFC 219 in December which featured Cris “Cyborg” Justino and Holly Holm.  The event drew 13,561 for a gate of $1,760,628.74.

The bonuses were awarded to Brian Ortega, Alexander Hernandez, Sean O’Malley and Andre Soukhamthath each earned $50,000 fight-night bonuses at Saturday’s UFC 222 event.

The event numbers were announced post-event.

Payout Perspective:

The event was part of a broader promotion for Las Vegas on a big sports weekend in the city.  While the event did not do as well in December, the UFC was able to save it once Max Holloway was unable to go due to injury.  The good news, is that fight fans saw the coming out party for Brian Ortega who was the first to knockout Frankie  Edgar.

UFC on Fox 28 attendance, gate and bonuses.

February 24, 2018

UFC on Fox 28 took place in Orlando on Saturday night and main event headliner Jeremy Stephens continued his winning ways earning a bonus for his stoppage against Josh Emmert.

While the stoppage was not in dispute, the beginning of the end for Emmett started with what look like a knee to a grounded opponent that narrowly missed Emmert.  Even though it was avoided the fight was stopped shortly thereafter.

In addition, Ilir Latif, Alan Jouban and Ben Saunders earned the other $50,000 bonuses.  Jouban and Saunders earned fight of the night with Jouban stopping his teammate, while Latif earned the other Performance Bonus with a first-round win over Ovince St. Preux.

The event drew 10,124 fans for a live gate of $1,064,303.50 at the Amway Center in Orlando, Florida.  It ranked third among the three UFC events that have been held at the venue. UFC on Fox 17 in December 2015 and UFC on Fox 11 in April 2014

The numbers were announced post-event.

Payout Perspective:

It was an entertaining night of fights but one might expect ratings to hover around 1.7 million viewers as it went up against the Olympics on NBC and the Warriors-Thunder NBA game on ABC.  Stephens is ascending his way up the Featherweight ranks and should be considered a contender to challenge for the title after the winner of Ortega-Edgar.

UFC Fight Night 126 attendance, gate and bonuses

February 18, 2018

UFC Fight Night 126 was a fast-paced evening with early-stoppage and exciting action Sunday night.  Derrick Lewis led the list of bonus winners with his KO of Marcin Tybura.

Lewis, Curtis Millender, Brandon Davis and Steven Petersen earned the $50,000 bonuses for the night.  Millender earned the other Performance Bonus while Davis and Petersen earned Fight of the Night.

Despite being held on the ground in the previous round, Lewis used his power to KO Tybura in the third round for the stoppage.  Millender stopped Thiago Alves with stunning left knee to Alves’ head which put him on the canvas without a need for Millender to follow him to the ground.  Davis earned a unanimous decision over Petersen.

The event took place at the Frank Erwin Center in Austin, Texas.  The event drew 10,502 for a live gate of $794,350.  Out of 3 visits to Austin, Texas, it had the highest gate and attendance.

The UFC announced the attendance, bonus and gate post-event.

Payout Perspective:

The event saw Donald Cerrone stop Yancy Medeiros in the first round which highlighted a night with 8 of the 12 fights ending in stoppages and 6 of those ending in the first round.  It was surprising that Cerrone did not receive a Performance Bonus although Lewis and Millender had impressive stoppages.  There also a variety of other fights to choose from for the honor.

UFC 221: Payout Perspective

February 13, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at the UFC’s first event in Perth for UFC 221.

Romero misses weight but KO’s Rockhold

Yoel Romero missed weight which threw the main event into question.  Romero was fined 30% of his fight purse which was given to Rockhold.  The awkward stipulation was that Rockhold could win the interim title but Romero could not.  It was expected that Rockhold likely received further incentives to fight Romero.

And hopefully he did because Romero KO’d Rockhold in Round 3 to destroy his chances of winning the interim middleweight title and a showdown with Robert Whittaker.

For Rockhold, it has to be a disappointing result. One might suggest he not go through with the fight since Romero missed weight but I’m sure it was a matter of getting paid for the event.  It sounds as though he is looking to move up to light heavyweight next.

Blaydes earns decision over Mark Hunt

Curtis Blaydes earned a unanimous decision victory over Mark Hunt.  The New Zealander was the fan favorite but the now 10-1 (5-1 in the UFC) Blaydes earned the biggest win of his UFC career.  The good news for Blaydes is that he it was the penultimate fight on his UFC fight contract which means he has some leverage going into negotiations for a new deal.

On the other end, Hunt, who is still embroiled in a lawsuit against the UFC, Dana White and Brock Lesnar indicated that he would be ending his time with the UFC.

The UFC may need Blaydes.  Currently 9th in UFC rankings, the division is suffering from lack of known fighters and/or injuries.  Perhaps he is paired with another UFC 221 star, Tai Tuivasa, who defeated Cyril Asker.

Attendance, gate and bonuses

UFC 221 did well despite the Sunday morning start in Perth.  It drew 12,437 fans for a live gate of $3.6 million Australian dollars (or $2,810,520 American).

The bonuses went to Israel Adesany, Jussier Formiga, Jake Matthews and Li Jingliang.  Adesanya and Formiga earned Performance Bonuses while Matthews and Jingliang drew the “Fight of the Night.”  All received $50,000 bonuses.  There was some controversy in Jingliang’s receipt of the Fight of the Night since he eye-gouged Matthews while attempting to get out of his guillotine.  No foul was called despite calls for at least a point deduction.

Sponsorships

Air Asia, Hudson Shipping Lines, Fetch, General Tire and Monster Energy had the center of the octagon.   I do not believe Modelo was a part of the signage for this event.

Fetch is an independent internet pay television provider.

Odds and ends

The promotion in the U.S. was minimal.  The UFC Countdown Show on Sunday night did register in the Nielsen 150 with 102,000 viewers and 0.04 in the A18-49 demo.  The post-fight show on FS1 drew 188,000 viewers.

The UFC 221 Prelims on FS1 drew 697,000 viewers on FS1.  It was the lowest-rated UFC Prelims event since UFC 216 on FX drew 653,000 viewers.  UFC 216 drew about 120,000 PPV buys.

Luke Rockhold arriving to open workouts on a camel was some Ricky Jarrett from HBO’s Ballers-type stuff.

Tai Tuivasa could be a fighter to watch out for in the heavyweight division.  Drinking out of the shoe was different.

Tyson Pedro also gave a great post-fight promo and Jon Anik was able to catch his attempt at a mic-drop.

There were over 200,000 google searches for UFC 221 on Saturday.

Conclusion

One might expect that this PPV to do very poorly.  Romero not making weight may have added some intrigue to the matchup.  This card would have been an interesting FS1 card but to pay $65 for the card is very hard to reconcile if you are a casual viewer.  Moreover, the fact that there is another UFC card next weekend makes skipping a PPV like this easier.  One might expect a buy rate of around 125,000.

UFC 221 attendance, gate and bonuses

February 10, 2018

The UFC made its promotional debut in Perth for UFC 221 and fans were happy to see the fighters in action.  It drew 12,437 fans for a live gate of $3.6 million Australian dollars.

The US equivalent is $2,810,520 for the gate for a Sunday afternoon in Perth.  According to UFC exec David Shaw it was the largest gross ever earned in a sporting event at Perth Arena.

The bonuses for UFC 221 went to Israel Adesanya, Jussier Formiga, Jake Matthews and Li Jingliang.  Adesanya and Formiga earned “Performance of the Night” while Matthews and Jingliang earned “Fight of the Night.”

Payout Perspective:

The gate has to be promising for the company as it tries to expand its reach in the region.  While the card may not have been PPV-worthy, there were some good matchups on the show.  Of course, Yoel Romero did not earn a bonus due to not missing weight.

UFC Fight Night 125 attendance and bonuses

February 4, 2018

The UFC announced the attendance and bonuses for Fight Night 125 from Belem, Brazil.

Thiago Santos, Anthony Smith, Valentina Shevchenko and Iuri Alcantara drew the $50,000 bonuses for the event.  Santos and Smith earned Fight of the Night while Shevchenko and Alcantara earned Performance Bonuses.

The event drew 10,444 fans with no gate being announced.  The event took place at the Mangueirinha Gymnasium in Belem, Para, Brazil.

The numbers were announced post-event.

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