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RYU

RYU bows out of UFC sponsorship

April 8, 2013 by Jason Cruz

RYU formally announced that it is no longer a sponsor of the UFC.  In its recent Form 10K  (page 5) filed this April, it stated that it no longer will cater to the MMA Marketplace. Despite an initial positive outlook for the company, it failed to find an adequate financial return on its investment in […]

Filed Under: Featured, financial, RYU, UFC

After layoff, Fitch talks about financial impact

October 11, 2012 by Jason Cruz 5 Comments

Jon Fitch was a number 1 contender to Georges St. Pierre not too long ago.  But, his lack of fights have slowed him down and he talked about the financial impact it has had on him. In speaking with MMA Junkie, Fitch discussed the economic condition of MMA.  When not assigned a fight, Fitch noted […]

Filed Under: RYU, sponsorships, UFC

UFC 152: Payout Perspective

September 23, 2012 by Jason Cruz 7 Comments

Welcome back to another edition of Payout Perspective.  This time we take a look at UFC 152 coming from the Air Canada Centre in Toronto, Canada. Jones survives scare, subs Phenom A first round armbar out of nowhere and Jon Jones almost saw his unblemished (let’s not count Hamill DQ) record go away and one […]

Filed Under: Featured, gate, Public Relations, ratings, RYU, social media, sponsorships, Twitter, UFC

RYU featured in Sports Business Journal

July 30, 2012 by Jason Cruz Leave a Comment

The Sports Business Journal (subscription required) has a feature on UFC official sponsor RYU.  The article is a positive company profile on the company. While RYU is getting some good buzz, SBJ notes that its success will depend on how well the products sell.  A selling point for the brand is that the clothing uses […]

Filed Under: Apparel, RYU, UFC

RYU opens training facility, Flagship store in Vegas

July 17, 2012 by Jason Cruz Leave a Comment

UFC official clothing sponsor RYU announced that it has opened an athletic training facility, the House of RYU, in Las Vegas, Nevada.  It will offer fitness and training programs for athletes and MMA practitioners of all levels. Via RYU press release: The House of RYU will offer fitness and training programs for athletes and MMA […]

Filed Under: Apparel, RYU, UFC

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