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Dethrone

UFC 164: Payout Perspective

September 2, 2013 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.  This time we go to the Bradley Center in Milwaukee, Wisconsin and take a look at UFC 164 where the lightweight title changed hands. Stain remains for Bendo as Showtime subs Henderson In a sudden, decisive and anti-climactic way, Benson Henderson’s title reign ended Saturday as Anthony Pettis […]

Filed Under: Apparel, Attendance, Dethrone, Featured, FS1, gate, Hayabusa, opinion and analysis, sponsorships, Tapout, TV, UFC

Dethrone dispels rumors of demise

May 18, 2011 by Jason Cruz Leave a Comment

MMA Payout had the opportunity to catch up with Nick Swinmurn, founder of clothing brand Dethrone Royalty. He clarified rumors that the clothing brand may be in trouble. MP: Is there any truth to internet rumors that Dethrone is in financial trouble? Any idea where the rumors may have started? Dethrone: Definitely no truth to […]

Filed Under: Dethrone, Featured, sponsorships

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

NBA’s Warriors host MMA Night on Monday

February 6, 2011 by Jason Cruz 2 Comments

Dethrone Royalty’s stable of fighters will be featured at the Golden State Warrior’s game Monday night for MMA Night. There are special ticket packages which include a Dethrone t-shirt and a pre-game autograph signing featuring Cain Velasquez and Josh Koscheck. Payout Perspective: This is the first I’ve heard of an NBA team working a promotional […]

Filed Under: Dethrone, Public Relations

WEC 53: Payout Perspective

December 21, 2010 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]

Filed Under: Dethrone, Featured, gate, ratings, sponsorships, Twitter, UFC, WEC

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