Viacom purchased a majority stake in Bellator this fall and announced that it would move its newest purchase to Spike TV in 2013. With the UFC looking for a new network dance partner most of 2011, many believed that Bellator would make the move to Spike. The purchase of Bellator confirmed the speculation. Spike TV […]
11 for 11
11 for 11: No. 7 Twitter bonuses for UFC fighters
Where would the world of sports, and sports reporting without twitter? The UFC has been on the cutting edge of social media at made twitter a requirement for its fighters. Starting in June, the UFC announced quarterly bonuses for fighters using twitter. As part of its Fighter Summit held in May, the UFC held a […]
11 for 11: No. 8 The state of MMA sponsorships
With the purchase of Strikeforce by Zuffa, sponsors felt the squeeze as Strikeforce imposed the same fee (or tax) as the UFC does with its sponsors. Strikeforce imposed the sponsor fee starting with June’s Strikeforce event. The fee also applied to Strikeforce Challengers’ sponsors. As a result, sponsors such as Ranger Up, CageHero and VXRSI […]
11 for 11: No. 9 UFC’s big shows in Toronto and Rio
UFC 129 in Toronto was the company’s first stadium show which set records for attendance, gate and bonuses. The bonuses were the biggest ($129,000) in recent memory. It also held the first of two UFC Expos held this year. In the end, the UFC had a substantial impact on the economy in Toronto. The card […]
11 for 11: No. 10 Zuffa sues New York
For years, the UFC tried to lobby and legislate and now its time to litigate. Prior to its lawsuit, it presented an economic impact study, educated the concerned that MMA is safe and brought its top fighters to the state to rally supporters. Facing a roadblock, Zuffa decided to file suit against the state Attorney […]