UFC 240 Prelims on ESPN post 722K viewers

July 30, 2019

The UFC 240 PPV Prelims drew 722,000 viewers on ESPN Saturday night.  The event drew 357,000 in the A18-49 demo and 0.46 overall share.

The prelims aired on ESPN prior to the PPV card Saturday night from Edmonton.  The feature bout of the prelims saw Viviane Araujo defeat Alexis Davis in a minor upset.  The undercard also saw three bonus winners as the Fight of the Night between Deiveson Figueiredo and Alexandre Pantoja and Hakeem Dawood’s

It was the lowest-rated viewership for a PPV Prelim on ESPN.  The previous low was UFC 237’s 813,000 viewers.  The main card featured Max Holloway as he defeated Frankie Edgar to successfully retain his Featherweight title.

Payout Perspective:

One might suspect that based on the low viewership for the prelims that the buy rate did not fair well.  Certainly two PPVs in the same month is hard and considering the lack of support after the two main fights on this card, it was a pretty easy PPV to skip.  The 722,000 is a low for the prelims on ESPN but since there were many factors to attribute to the numbers, one might suspect next month’s event in Anaheim will bounce back.

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