Ruiz camp in talks with Snickers about sponsorship after Joshua upset

June 4, 2019

The Sports Business Daily (via NY Post) reports that Andy Ruiz, Jr. is in talks with Snickers about a potential sponsorship deal for the newly crowned heavyweight champion.  Ruiz stated his penchant for snacking on Snickers before big fights and the legend grew after his upset victory against Anthony Joshua Saturday night at Madison Square Garden.

According to the article in the New York Post, Ruiz’s manager has had “semiformal discussions” with Mars, Incorporated, the McLean, Virginia headquartered company that owns Snickers.

A lot has been discussed about Ruiz’s body-type  since his upset of the taller, Adonis-figured Joshua.

Payout Perspective:

It’s not my money, but taking advantage of one of the bigger upsets in boxing in recent history would be worth the sponsorship dollars for Snickers.  If nothing else, Ruiz could have a new sponsor prior to his next fight which could be a rematch with Joshua.  If so, you would think that more people would be tuning into the rematch to see if Ruiz could duplicate his efforts yet again or if it was just a fluke.  This would be great marketing for the candy bar company and maybe draw up some notoriety with Ruiz.

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