Bellator announces sponsorship deal with cbdMD

June 24, 2019

Bellator announced it has inked a multi-year CBD sponsorship with cbdMD according to a company press release.  The company touts itself as a nationally recognized consumer cannabidiol brand.

The partnership began at Bellator 222 in New York City.  As part of the deal, cbdMD will receive a depth of integrated partnership assets, including category exclusive branding inside the Bellator cage, to promote the cbdMD.

No financial details of the deal were announced.

Payout Perspective:

It was inevitable that Bellator would garner a part of the CBD industry.  The UFC partnered with Aurora Cannabis, it was only a matter of time before we saw other promotions secure CBD sponsor deals.  According to sources in a SBJ article, the deal with the UFC was reportedly worth $15 million over a 5 year span.  No word if cbdMD is paying anywhere near this deal, but it shoes the amount of capital the industry has at this time.

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