PFL and iHeartMedia announce new partnership deal

May 3, 2019

The Professional Fighters League and iHeartMedia announced a marketing and content partnership deal “designed to promote fight events and enhance the fan experience through the fusion of music and MMA.”

The PFL begins its second season in its “sport-season format” of Regular Season, Playoffs and Championships next week. iHeartMedia touts itself as the “umber one audio company in the United States with subscription-based (and free) options for users to listen to live broadcast stations across the nation.

Via press release:

iHeartMedia on-air hosts and talent will make appearances at select events, kicking off with New York’s Hip Hop and R&B station Power 105.1’s DJ Suss-One spinning live at the first event of the PFL 2019 Season May 9 at Nassau Coliseum. Promotional opportunities continue with DJ Envy of The Breakfast Club, the popular morning show syndicated on Hip-Hop and R&B stations nationwide, to drive tune-in for the events.

The partnership also includes creating music experiences in connection with each fight night and providing fans with access to PFL “in the life” fighter interviews. Fans will gain insight into what happens behind-the-scenes during fight week through the lens of iHeart and PFL influencers. Promotional contests will run across iHeartMedia stations throughout the country and on iHeartRadio, the all-in-one digital live streaming radio service.

Payout Perspective:

The partnership looks to help the in-arena experience while infusing music into the PFL programming. One has to believe that this partnership was aided by PFL’s new platform on ESPN. How this helps each side? We will see.

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