1.2M viewers watch Canelo-Alvarez

May 8, 2019

DAZN announced on Wednesday that it had more than 1.2 million viewers watching the Canelo Alvarez-Daniel Jacobs fight across its eight territories.  More than 700,000 devices were tuned into the fight with more than 600,000 concurrent streams coming from the United States.

The news was confirmed by a source to ESPN.  DAZN offers two tiers of payment for its over the top digital platform – an annual subscription of $99 and a monthly pay as you go for $19.99.

Alvarez, the crown-jewel of the DAZN boxing stable, signed a 5 year, 11-fight, $365 million deal.  According to the Nevada Athletic Commission, Canelo made a reported $35 million for his fight against Jacobs.  Jacobs made $2.5 million although his DAZN deal guaranteed a payday of over $10 million.

Payout Perspective:

Assuming these numbers are true, DAZN came through on its big night despite some complaints about signing up, the production and announce team.  Yet, the number of reported streams in the U.S. affirms the expansion to North America.  Would Canelo-Jacobs have made more money if it was on PPV?  Maybe in the short term, but one has to believe this is the long-play for DAZN.

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