Reebok parts ways with PVZ

January 2, 2019

With ESPN’s first UFC event happening on January 19th, one of its headliners made the announcement that Reebok has decided not to renew her contract with the company.

Paige VanZant makes her return to the Octagon at the Barclay’s Center in Brooklyn on Saturday January 19th against Rachael Ostovich.  But she announced on her Instagram that the Official Clothier of the UFC has decided not to renew her individual sponsorship.

PVZ was one of the few UFC athletes to receive an individual sponsorship in December 2014.  But it appears that the 4-year contract came and went without a renewal.

 

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A post shared by Paige VanZant (@paigevanzant) on

Payout Perspective:

Despite being out of action since January, the decision for Reebok not to renew her deal seems curious considering she has been popular in promoting the brand and the UFC.  It might be that Reebok is deciding to go another way with sponsorships or they just didn’t see PVZ adding value to their brand.

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