ONE announces investment in esports

November 7, 2018

ONE Championship announced that it is launching an eSports division.  The newly signed Demetrious Johnson, and avid gamer, will serve as Chief Brand Ambassador for the company.

According to a press release, ONE Championship plans on investing up to $50 million with “other key partners into ONE eSports to create Asia’s largest global eSports Championship Series.”

Per press release:

ONE eSports will also work with Razer, the world’s leading lifestyle brand for gamers, to leverage its ecosystem of hardware, software, and services in the following manner:

  • Razer will provide its expertise and leadership as a pioneer in the eSports industry to develop, manage, and organize an eSports tournament or series in partnership with ONE eSports.
  • eSports Mogul, a Razer portfolio company, will provide the technical know-how and innovation for the development of an online platform to organize, manage, and stage online eSportsevents and tournaments.
  • Razer Pay will serve as the payment platform for the ticketing of ONE eSports tournaments, as well as for the online sale of related merchandise and content.
  • ONE eSports and Razer will explore joint marketing opportunities using Team Razer eSportsathletes as well as ONE Championship athletes to drive communication and engagement to all martial arts fans and gamers across Asia.

Payout Perspective:

Everyone is getting into eSports as it’s the hottest sports property and its growth is undeniable.  Having Johnson as Brand Ambassador makes sense.  He is a video game guy with his own channel on twitch.  You might also recall he was the first UFC fighter with Xbox as a sponsor.

With this announcement, it will be interesting to see what game titles it secures to use for its plans.  Also, we will keep track of its partners with this ambitious investment of $50 million for this endeavor.

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