Air Asia announces it will take over red corner at UFC 229

October 4, 2018

UFC sponsor Air Asia has announced a deal where it will have a presence in the Octagon as part of the red corner.  The partnership activation begin this Saturday at UFC 229.

Via press release:

In the lead up to this colossal event,  AirAsia’s cabin crew will join UFC’s Octagon Girls on stage during the official ceremonial weigh-ins, as one of the many highlights of a UFC fight week which sees thousands of fans in attendance and millions watching around the world.

Through this multi-facetted partnership, AirAsia will extend its brand presence on a global scale with asset integration across UFC’s social, digital, and Pay-Per-View broadcast of the event.

It will continue with its activation in lead-up to November’s inaugural Beijing, China show where it will have a UFC-branded airplane and fly to Beijing during the event’s fight week.

Payout Perspective:

The sponsorship activation is one of many we should see this Saturday as UFC 229 will be the biggest event in the company’s history if you believe the PPV projections.  Taking over the red  corner with signage during the event ensures its logo will be seen through almost every fight of the event which aids its brand awareness.

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