UFC-BIXLER announce licensing deal for athlete-inspired jewelry

September 26, 2018

The UFC announced a multi-year licensing agreement with BIXLER, North America’s First Jeweler.  The deal grants Bixler the rights to manufacture and distribute the UFC and MMA athlete-inspired jewelry in the United States and Canada as well as worldwide via the UFC Store online.

IMG negotiated the partnership on behalf of the UFC.

Via UFC press release:

This collaboration, which launches today [Tuesday], offers an expansive selection of rings, cufflinks, necklaces, bracelets and earrings for men and women. With prices starting as low as $89, the initial product offering will include the following collections:

• UFC Elements, featuring UFC colors and stackable designs;
• UFC Classics, featuring the UFC signature logo and glove icon;
• UFC Octagon®, featuring the iconic shape and design elements;
• UFC 25th Anniversary, limited edition designs;

Designs include subtle engravings and gemstones such as ruby, white sapphire, light citrine, and black and white diamonds to accentuate the pieces. Sterling silver styles, finished in black rhodium plating, with black onyx elements offer a modern and masculine edge to the men’s collections.

The launch will coincide with UFC 229 as the UFC and Bixler will unveil collections featuring eagle designs for Khabib Nurmagomedov and Irish pieces designed for Conor McGregor.

Payout Perspective:

I’m not sure the level of interest this will garner but this definitely is a niche area.  $89 is not expensive when it comes to jewelry.  Then again, you have to be a big fan to get UFC-inspired jewelry.

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