UFC announces “Official Protein Snack of the UFC”

September 7, 2018

The UFC has announced P3 Portable Protein Pack as the “Official Protein Snack of the UFC.”  It is the third announcement of a new sponsor and sponsorship category this week.

The press release reads:

P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple varieties and sizes, all offering a convenient way for consumers to get their protein. Oscar Mayer established the Adult Snacking segment withP3 in 2014, and since its launch, the P3 brand has successfully built awareness and has grown in popularity with consumers. They are widely distributed in retail grocery and convenience stores across the country. The UFC partnership will further expand awareness to a new and coveted loyal MMA fan base.

Under the terms of this partnership, P3 will have a branded presence inside the world-famous Octagon® at select UFC events for the remainder of the year. Additional partnership activations will include the integration of P3 branding throughout UFC’s telecasts, digital media campaigns, and Fight Week integrations. At select participating retail locations, P3 displays will feature images of UFC athletes and official UFC logos at point of sale.

The first P3 activation with UFC will begin on Saturday, September 8, with UFC® 228: WOODLEY vs. TILL, featuring the highly anticipated welterweight championship bout that will see Tyron Woodley defend against undefeated No.2-ranked contender Darren Till.

Payout Perspective:

The announcement finishes a week where the UFC announced 3 new sponsors and categories.  It looks like Endeavor is swiftly moving to secure sponsors.  This may be in part to UFC 229 next month which stands to be a huge PPV for the company.  But, for the company it will get a lot of visibility with the coveted young demo of the UFC.

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