DAZN enters crowded U.S. streaming market at $9.99 per month

July 17, 2018

DAZN is the latest over the top streaming service to launch in the United States and will do it with a huge boxing event featuring heavyweight Anthony Joshua taking on Alexander Povetkin.  DAZN CEO James Rushton announced on Tuesday that the it will begin September 10th at a cost of $9.99 after a one month free trial.

“We launched DAZN to disrupt the status quo and change the way the world sees sports,” stated Rushton at a press conference in New York City Tuesday to announce the launch of it service in the US.

DAZN’s parent company Perform Group entered into a reported $1 billion deal with boxing promoter Eddie Hearn’s Matchroom boxing in May.  A month later, Bellator joined the stable to stream its MMA events on the service.

Joshua, arguably the best heavyweight in boxing aside from Deontay Wilder, will take on Povetkin on September 22nd.  Bellator’s first event will be on September 29th and feature Gegard Mousasi vs. Rory MacDonald.

DAZN will stream 70 combat sporting events from Matchroom Boxing, World Boxing Super Series and Bellator.  The Viacom-owned MMA promotion will stream 22 fights on DAZN but 15 of those will also be streamed on Paramount.

Payout Perspective:

Get ready to shell out more money for another streaming service if you are a combat sports fan.  ESPN + came on board at $5 per month this past spring.  There is still UFC Fight Pass and the WWE Network if you are into sports entertainment (btw, the stock just surpassed $80).  This is in addition to another multitude of platforms out there looking to provide content for fans.  Then, there are the heavyweights of Amazon Prime, Facebook and Google’s YouTube that are offering a wide-range of streaming content.  Facebook Watch airs PFL as well as an exclusive MLB game every week. DAZN will offer something a little different with a mix of boxing and MMA and we will see the interest level fans will have after the one month trial ends.

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