UFC set to debut in Moscow this September

May 16, 2018

The UFC announced that it will hold its first event in Russia on September 15th.   UFC Fight Night Moscow will take place at the Olimpiyskiy Arena in Moscow.

Via UFC press release:

UFC has experienced a sharp rise in popularity in Russia over the past few years, with a fan base that has grown to more than 22 million, driven by the success local athletes have had in UFC. In just the past few months, Khabib Nurmagomedov captured the lightweight championship; heavyweight Alexander Volkov defeated legend of the sport and former UFC heavyweight champion Fabricio Werdum; and rising featherweight Zabit Magomedsharipov extended his overall record to 15-1, including a three-fight win streak in UFC.

“Russia is a key part of UFC’s international expansion strategy,” commented David Shaw, Senior Vice President, UFC International and Content. “The demand from our fans to bring a live event to Russia has been overwhelming, and with the vast potential this market holds for us, we knew this was the perfect time to bring UFC FIGHT NIGHT® to Moscow.”

As part of UFC’s commitment to the market, Andre Gromkovski has been appointed as Vice President, UFC Russia. Gromkovski brings with him expertise across the media sales, digital, marketing and content distribution landscapes, working with companies such as Universal Studios, FOX, Viacom and Paramount Pictures. Based in Moscow, Gromkovski will be leading the regional strategic plan for UFC Russia, working alongside UFC’s executive team in Las Vegas and the EMEA team based in London.

Payout Perspective:

This will be a major event as the UFC opens in a new market.  One would have to think that Khabib will be in the main event.  Also, Volkov and Zabit (since his fight with Yair Rodriguez fell through).  Although not a PPV, it will be one of the bigger events of the year for the company to test how strong the UFC is in a new region.

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