AirAsia sponsorship activation includes UFC-branded plane

May 27, 2018

On Friday, the UFC announced a UFC branded livery ahead of UFC Fight Night Singapore.  The event will be presented by promotion sponsor AirAsia.  The aircraft is an AirAsia Airbus 330-300.

Via UFC press release:

UFC®, the world’s premier mixed martial arts organization, and AirAsia, sponsor of UFC and presenting sponsor of UFC® FIGHT NIGHT SINGAPORE: COWBOY VS EDWARDS presented by AirAsia, today launched the first UFC – branded livery on an AirAsia Airbus A330-300.

The aircraft is the first of its kind in the world to feature UFC branding and is sure to capture the attention of travelers all over the world.

“This exemplary partnership between UFC and AirAsia is a testament to the passion behind these two inspiring brands,” said UFC Vice President, International Marketing Partnerships, Rene Valencia. “Today is a momentous occasion, one that we are very proud of and we look forward as travelers embark on this magnificently branded AirAsia Airbus.”

The launch was witnessed by no. 5-ranked lightweight athlete, Kevin Lee, who was in town to promote UFC® FIGHT NIGHT SINGAPORE: COWBOY vs. EDWARDS presented by AirAsia happening on June 23.  At the launch, Lee said, “This is incredible. Having this aircraft branded UFC is unreal – it’s amazing that AirAsia have taken their sponsorship integration to this level.”

AirAsia Group Head of Branding Rudy Khaw added: “We are pleased to unveil this special livery as the Official Airline of the UFC in Asia. Fight fans have been eagerly awaiting the return of UFC to Singapore, and we are thrilled to be able to present Cowboy vs Edwards for their enjoyment.”

Speaking of the launch, Vice President of Asia Pacific at UFC Kevin Chang said: “This is a special moment for our valued partner AirAsia and UFC. We’re committed to growing the brand and sport in Asia, and this collaborative partnership will continue to help us do that. We have a Fight Night in Singapore in less than a month, and this branded aircraft will add to the excitement of fans traveling there.”

Payout Perspective:

This is Air Asia’s first big sponsorship activation, as it gets ready for next month’s UFC Fight Night where it is the presenting sponsor.  The aircraft is a nice touch that will gain a lot of visibility at airports as it travels throughout Asia.  This is significant for the UFC as it attempts to expand in the region.

 

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