‘Faces of UFC’ campaign celebrates 25th anniversary

April 12, 2018

In commemoration of its 25th anniversary in 2018, the UFC is launching its ‘Faces of UFC’ campaign to celebrate the company’s fan base.

Via the UFC press release:

“In just 25 years, we’ve built a revolution, and we couldn’t have done it without our fans,” UFC President Dana White said. “For our 25th anniversary, we want to celebrate all the believers by hearing your UFC stories. If you became a fan of UFC because of a fighter, a love of martial arts or just because fighting’s in your DNA, we want to hear your favorite UFC memory, first fight or how UFC has inspired you.”

The ‘Faces of UFC’ campaign will feature an exciting sweepstakes that will be offered to UFC fans 18 years and older in the United States, Canada, Mexico, Ireland and the United Kingdom, who want to share their personal UFC fan stories. The sweepstakes begins on Thursday, April 19 and ends on Saturday, September 29. On Monday, October 1, 25 winners will be selected and awarded the ultimate prize — an exclusive trip to the UFC 25thAnniversary event on Saturday, November 10.

Payout Perspective:

Although no big specifics on the grand price, it’s likely a trip to New York’s Madison Square Garden to watch the UFC’s 25th Anniversary show.  The UFC’s activation behind its 25th anniversary not only celebrates its benchmark year but uses various social media platforms including Twitter and Instagram.  The UFC fan engagement on social media has always been one of its driving forces and this campaign should be successful.

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