UFC 222 part of Vegas “Ultimate Sports Weekend”

February 22, 2018

The UFC is promoting the first weekend of March as the Ultimate Sports Weekend.  In addition to UFC 222, the NHL, Rugby and NASCAR will all be in town the first weekend in March.

Billed as the Ultimate Vegas Sports Weekend, it is an interesting promotion to tie in all that’s happening in Vegas that weekend which is typically a pre-cursor to a big group of visitors coming in March for March Madness.

There are 3 Division I NCAA Conference Tournaments in Vegas in March and many will come to Vegas to watch the slate of games the first weekend of the NCAA Tournament.

The Las Vegas Golden Knights are a surprise team in the NHL and will be playing the Ottawa Senators on Friday, March 2nd.  The Rugby World Cup Sevens will be playing in Vegas the weekend of March 2nd.  NASCAR will be holding an event at the Las Vegas Motor Speedway on Sunday March 4th.

Payout Perspective:

The promotion is a good way for all of the sports and organization to work with one another into ensuring the optimal attendance for the events in the city.  The Golden Knights are in its inaugural season and unlike most first-year teams, they are very good.  Rugby and NASCAR and MMA are niche audiences and the hope is that tourism will get an influx of visitors to come and check out these events.  It’s a smart move as there are concerns with tourism after the horrific events of last year.

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