Holloway signs deal with former UFC official sponsor Budweiser

February 3, 2018

Max Holloway has secured a sponsorship deal with Budweiser.  The UFC lightweight champion made it known via social media.

UPDATED:  Just as I posted this, the news that Holloway is out of UFC 222 puts a damper on this news.

Excited to be on the @budweiser team #blessed #kingmoments #staytuned #ufchawaii

A post shared by Max Holloway (@blessedmma) on

Nothing else is known about the terms of the deal.  Budweiser and Bud Lite had been longtime official sponsors of the UFC but Modelo has taken over as the company’s official sponsor starting this year.  Holloway is scheduled to headline UFC 222 in March.

Conor McGregor and Donald Cerrone are other the other UFC fighters that have had deals with Budweiser.

Payout Perspective:

Since Modelo is the official UFC sponsor, it appears that Holloway’s deal would include out of Octagon promotion.  One could see the company using Holloway in targeting Hawaii and other regions where the fighter is popular.  It is an interesting signing considering Budweiser has just exited the company as sponsor.

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