UFC Fight Night St. Louis draws 1.285 million viewers; prelims 1.079 million

January 17, 2018

UFC Fight Night St. Louis drew 1.285 million viewers on FS1 Sunday per Nielsen via ShowBuzz Daily.  The prelims drew 1.079 million viewers on FS1.

The event surpassed last year’s event which took place on the same Sunday of the MLK Holiday weekend in January.  The event, which featured BJ Penn-Yair Rodriguez drew slightly over 1 million viewers and 824,000 for the prelims.

The event featured Jeremy Stephens taking on Doo Ho Choi.  Stephens stopped Choi in the second round for the win.  On the prelim card, James Krause defeated Alex White via unanimous decision.

According to ShowBuzz Daily, the main card drew 0.48 in the A18-49 demo.  The prelims drew 0.38 in the A18-49 demo.

In addition, the post-fight show drew 342,000 viewers and 0.14 viewers in the A18-49 demo.  The pre-fight show drew 147,000 viewers and 0.06 in the A18-49 demo.  The prelims on Fox Deportes drew 104,000 viewers.

Payout Perspective:

The ratings are a good sign for the company as the card on its face was underwhelming but still drew 1.28 million viewers for the main card and over 1 million for the prelims.  It could be that people were looking for something to watch and there was not a great alternative.  Still, the ratings are promising moving into the new year.

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