Anthony Joshua’s fight draws 334,000 viewers on Showtime Saturday afternoon

November 1, 2017

Showtime Boxing’s live event featuring Anthony Joshua in Wales drew 334,000 viewers according to Nielsen via ShowBuzz Daily.  Joshua easily defeated Carlos Takam after the challenger filled in for injured Kubrat Pulev.

Joshua, the main draw for the show sold out Principality Stadium in the UK.  According to reports, there were close to 80,000 people at the event.  The event was shown live Saturday afternoon in the U.S. and replayed later that night.

According to Nielsen, the event drew 0.10 in the A18-49 demo.  The tape delayed replay of the fight later that night drew 260,000 viewers and 0.09 in the A18-49 demo.

Notably, this spring, the afternoon fight between Joshua and Wladimir Klitschko drew 659,000 subscribers and 0.24 in the A18-49 demo.  The event on HBO drew 738,000 subscribers later that night.

Payout Perspective:

Saturday afternoon’s event probably suffered due to the time.  It probably was not good timing for Showtime as Joshua is showing that he is a big draw in the U.K. and his popularity could possibly transfer to the U.S.  It’s possible that Joshua could build into a boxing PPV star at some point.  Coming off of the big Klitschko fight, the ratings seems like a disappointment.

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