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Top Rank Boxing on ESPN Saturday night draws 728,000 viewers

August 8, 2017 by Jason Cruz Leave a Comment

Top Rank Boxing on ESPN Saturday night drew 728,000 according to Nielsen.  The event featured Vasyl Lomachenko as he handily took care of Miguel Marriaga.

There was an overlap with the NFL Hall of Fame ceremonies which may have skewed the ratings.  Still, the main event went up against UFC Fight Night’s main event of Pettis-Moreno.

The ratings are less than Top Rank’s debut last month with Manny Pacquiao-Jeff Horn.  The event drew 3.1 million viewers and peaked with 4.4 million viewers.  Saturday night’s event was much less than that.

On Friday night ESPN presented Golden Boy drew 415,000 viewers and 0.13 in the A18-49 demo per Nielsen.

Payout Perspective:

One has to think this is a disappointing rating for Top Rank as the UFC, with a weaker card, outdrew the debut of Lomachenko on cable TV.  It’s hard to explain why UFC Fight Night did better than someone that is considered one of boxing’s best at this time.  Perhaps the run-up for Mayweather-McGregor or combat sports fans are conditioned to watch UFC Saturdays, but boxing did not draw Saturday night.

Filed Under: boxing, ESPN, ratings, Top Rank, TV, UFC

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I should point out that according to those at TKO that the ESPN/MVPW boxing deal is a revenue sharing agreement similar to the original AEW/Turner deal in 2019 and not a full paying media rights deal which Top Rank had and wasn't renewed.

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