Top Rank Boxing on ESPN featuring Crawford draws 965K

August 22, 2017

Top Rank Boxing on ESPN Saturday night drew 965,000 viewers per Nielsen via ShowBuzz Daily.  The main event featured Terrence Crawford and Julius Indongo.

The Crawford-Indongo main event drew the second-highest boxing match on cable for 2017.

The third big event for Top Rank on ESPN was an improvement on Vasyl Lomachenko’s debut on the network earlier this month.

Payout Perspective:

The ratings are promising and likely let casual boxing fans see Terrence Crawford for the first time.  The good news is that he was impressive in his body shot 3rd round KO of Indongo.  Thus far, it looks like the new partnership between Top Rank and ESPN is working out.

14 Responses to “Top Rank Boxing on ESPN featuring Crawford draws 965K”

  1. French-Canadian Boxing Fan on August 22nd, 2017 8:08 PM

    I love boxing to death but I can’t deny that those numbers aren’t good.

    Those are HBO type numbers on ESPN…. ESPN! ESPN with a viewer base of around 85M people.

  2. d on August 22nd, 2017 8:20 PM

    Not very impressive considering the costs. Another boxing tv venture that can’t be sustained.

  3. Caramel City on August 23rd, 2017 8:40 AM

    That means it peaked over 1m.
    Good ratings.
    Crawford isnt a big name yet but that will change when he jumps to 147lbs and starts fighting outside of Nebraska, even though I think every couple fights he should fight at home.
    Brings events to places that wouldnt otherwise get any type of recognition outside of the CornHuskers.

  4. Fight Fan on August 23rd, 2017 11:35 AM

    There goes d, isn’t he banned? D you got access to top ranks books too?!

  5. d on August 23rd, 2017 2:10 PM

    I know the headliners made at least 2m combined and we all know fights like this don’t turn out good gate numbers, plus factoring in what other channels pay for boxing and this looks like a bad return.

  6. C on August 24th, 2017 11:39 AM

    lol d “knows.” In reality, d, you don’t know shit. If you did, you’d work for a legit news site and use your real name.

  7. Reece on August 24th, 2017 12:56 PM

    ESPN has a press conference this Saturday with regards to this Top Rank deal. The only thing it could possibly be about would be a multi-year agreement. It would not take much for this to be a profitable deal for ESPN if purses are more reasonable than PBC. You have to take into account the huge library of classic Mayweather, Ali, Pacquiao fights they’ll be getting for their streaming service, on demand, and secondary channels. And the numbers for live fights have been good in the 18-49 and 18-34 demos compared to everything that isn’t one of the big 3 sports.

  8. d on August 24th, 2017 7:03 PM

    Amazing how often C, Speakman or Reece show up at the same time. Some amazing coincidence.

    As for your C alias, I seem to know my stuff here:

    “BoxingScene.com has learned that Crawford, the WBC and WBO champion, and Indongo, the IBF and WBA champion, will pay more than $100,000 apiece in sanctioning fees from their undisclosed seven-figure purses to fight for those four world titles August 19 at Pinnacle Bank Arena in Lincoln, Nebraska (ESPN).”

    http://www.boxingscene.com/crawford-indongo-pay-over-100k-apiece-sanctioning-fees–119327

    Yeah, I’m sure ESPN is going to be all in for a big rights deal where outside of Pacquaio, Top Rank’s big draws involving major title fights are doing under 1m avg viewers.

    “Top Rank and ESPN press releases will tout the fact that Crawford-Indongo is the second highest-rated boxing cable show of 2017, but the reality is that the downward trend in overall numbers—especially when featuring legitimate elite-level talent like Lomachenko and Crawford– has to be considered alarming.”

    “The numbers clearly don’t bode well for Top Rank, which has now gone through three of their most entertaining and elite-level talent in Pacquiao, Lomachenko, and Crawford without, really, much to show for it. The promotional company must now hunker down and prepare for even lower ratings as they put together future shows with some of their lesser talent.”

    http://www.fighthype.com/news/article30454.html

    I know a lot more than you do.

  9. d on August 24th, 2017 7:04 PM

    Amazing how often C, Speakman or Reece show up at the same time. Some amazing coincidence.

    As for your C alias, I seem to know my stuff here:

    “BoxingScene.com has learned that Crawford, the WBC and WBO champion, and Indongo, the IBF and WBA champion, will pay more than $100,000 apiece in sanctioning fees from their undisclosed seven-figure purses to fight for those four world titles August 19 at Pinnacle Bank Arena in Lincoln, Nebraska (ESPN).”

    -Boxingscene

    Yeah, I’m sure ESPN is going to be all in for a big rights deal where outside of Pacquaio, Top Rank’s big draws involving major title fights are doing under 1m avg viewers.

    “Top Rank and ESPN press releases will tout the fact that Crawford-Indongo is the second highest-rated boxing cable show of 2017, but the reality is that the downward trend in overall numbers—especially when featuring legitimate elite-level talent like Lomachenko and Crawford– has to be considered alarming.”

    “The numbers clearly don’t bode well for Top Rank, which has now gone through three of their most entertaining and elite-level talent in Pacquiao, Lomachenko, and Crawford without, really, much to show for it. The promotional company must now hunker down and prepare for even lower ratings as they put together future shows with some of their lesser talent.”

    -Fighthype

    I know a lot more than you do.

  10. Reece on August 25th, 2017 10:42 AM

    That was literally the first time I ever posted on this site. Anyways, you’re quoting FightHype which is the least reliable place to get information. That website is run by Floyd and Haymon’s friends who hate Top Rank and Bob Arum. That article was written by Paul Magno, a nutjob conspiracy theorist who was running a very obscure website dedicated almost entirely to trashing Bob Arum until he was hired by that Mayweather/Haymon propaganda site.

  11. d on August 25th, 2017 10:55 AM

    Do you enjoy lying? Can you not follow your own nonsense? You’ve posted multiple times on here with “Reece” and thousands of times with all your other aliases.

    Regardless if it were a rival of Arum, what he stated was true. Read the numbers, they don’t lie. The ratings are not impressive. They have major title matches on and they aren’t cracking 1m avg viewers. That’s horrible. Bellator does better on Spike with a fraction of the budget. Their payroll is considerably less than that Crawford payroll when they have UFC has-beens that do over 2m avg viewers.

  12. Reece on August 25th, 2017 11:18 AM

    Every other time I’d tried to comment my comments were “awaiting moderation” for whatever reason. Looking through my browser history there is only one other time Aug. 8th. when I was actually able to comment. I wouldn’t consider two comments 2 weeks apart as often.

    The ratings were certainly impressive enough to get a four year deal. Read today’s Washington Post “Before Mayweather-McGregor, poll shows MMA isn’t stealing boxing’s popularity”. It’s the same article proving all your assumptions about boxing’s demise wrong. But I guess you would rather believe your fellow propagandists over a credible university’s polling.

  13. d on August 25th, 2017 1:45 PM

    Nice try, you have more comments than that on here with this alias, although I’m glad you’ve admitted you lied above.

    Either way, to address the article and your claims, a 4 year deal is meaningless if the numbers don’t add up, not to mention, I can all but guarantee you there is an opt out clause.

    Also, I read the Washington Post poorly researched hit piece which was a joke. They ran a biased poll with a sample of 1000 people. Did you bother who they sourced throughout the article? Espinoza and Arum were sourced for a number of points of information and analysis. Here was another example they used for Top Rank on ESPN:

    “The shows did especially strong with 18-49-year olds. One card even beat a UFC show that aired simultaneously on Fox Sports 1 in that prized demographic. ”

    Yes, that’s right, they compared Lomachenko with literally the lowest profiled UFC card of the year which featured Sergio Pettis, a guy who is arguably a prelim fighter. He also left out the fact that the Pettis fight still had more avg viewers overall and the 18-49 demo wasn’t very far off. Haha.

    I don’t need a clearly biased poll to tell me what the actual tv ratings, gate/ppv numbers prove which is that mma is far more popular in the US than boxing. It isn’t even comparable. Every promotion and every fighter combined in boxing isn’t worth even a quarter of what the UFC sold for. Bellator on Spike does better ratings than Top Rank has done on ESPN. The ESPN deal will go the same way as the PBC deal did. It is destined to fail. How can it possibly make money? There is a reason why the only rights deal PBC had was with Spike and they gave them the boot for Bellator. Bellator’s biggest fights have fighter payrolls that are less than $1m and they can land around 2.5m avg viewers. Again, with the exception of Pacquaio who is not going to fight consistently on ESPN, the ratings for Top Rank’s big stars are under 1m viewers on avg, that’s well below Bellator on Spike and on top of that, their payrolls are nearly always over $2m, and often far more. It is a business plan that is doomed from the start, just like PBC was.

  14. Brandon on August 28th, 2017 10:09 PM

    Great match up and great fight. Fact is though ESPN has to get behind their own programming. They did for Pac vs Horn, but I saw very little media coverage from them prior to the fight.

Got something to say?