Cotto-Kamegai draws 730,000 on HBO

August 31, 2017

The Saturday night HBO live telecast of Miguel Cotto versus Yoshihiro Kamegai drew 730,000 viewers per Nielsen via ShowBuzz Daily.

According to a report from the LA Times, the event peaked at 805,000 viewers which was very good considering all of the hype centered around The Money Fight.  Cotto dominated a spirited fight with Kamegai and earned a unanimous decision.  Notably, the fight ended prior to the start of the Mayweather-McGregor fight.  The Money Fight was delayed due to technical issues with providers but the Cotto fight probably would have ended prior to the anticipated original start time.

The other fight on the HBO telecast was Rey Vargas fighting Ronny Rios.  Vargas defeated Rios in a super bantamweight fight.  The peak audience for the fight was 687,000 viewers and drew an average viewership of 524,000.  The fight competed with the undercard of the PPV telecast.

In addition, the first episode of the 24/7 between Canelo and GGG drew 351,000 viewers and 0.12 in the A18-49 demo.  A portion of the telecast went up against The Money Fight.

Payout Perspective:

It was a strong night of boxing and the HBO telecast did not fall off due to the PPV telecast.  Perhaps boxing fans wanted to find a fight prior to the PPV and I would imagine a lot of fans were flipping back and forth between the HBO telecast and waiting on the Mayweather-McGregor fight.

One Response to “Cotto-Kamegai draws 730,000 on HBO”

  1. Diego on August 31st, 2017 10:37 AM

    I had no idea that this was even on and I’m a boxing fan. I just never heard it mentioned. I think a peak of 800k is excellent considering how mayweather-mcgregor took up everyone’s bandwidth. I also think they should have held it on a different weekend.

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