UFC 213 and Bellator NYC underwhelm in PPV returns

July 20, 2017

MMA Fighting reports the estimated buy rates for UFC 213 and Bellator NYC.  Both shows did not do well with each not getting close to 200,000 PPV buys.

UFC 213 earlier this month drew in the range between 125-150,000 PPV buys.  Due to a late scratch by Amanda Nunes, the main event was Robert Whittaker taking on Yoel Romero for the interim middleweight title.  Initially, the hope was that this show would be headlined by Georges St. Pierre-Michael Bisping and Cody Garbrandt defending his bantamweight title against T.J. Dillashaw.  Both fights were scratched leaving Nunes to defend against Valentina Shevchenko.

Bellator NYC, which took place late last month and featured Chael Sonnen taking on Wanderlei Silva drew in the 90-130,000 PPV buy range.  Bellator’s previous PPV in 2014 drew 100,000 buys.

Payout Perspective:

For those wondering, according to sources that I have been in touch with UFC 212 (Aldo-Holloway) did better than UFC 213 but only slightly.  The buy rate for UFC 213 is not surprising after the card fell apart although I would have expected it to hit 200,000 PPV buys.  Based on the number of google searches and the ratings from Bellator 180 which preceded the event, the buy rate was expected.  However, it sounds that Bellator is looking to continue to explore more PPV shows.

Got something to say?