WWE and Foot Locker collaborate for limited edition sneakers

March 26, 2017

As we roll into Wrestlemania week, the biggest event of the year for the company, it announced a special collaboration with Puma for WWE-inspired footwear.

Announced last week, Foot Locker will release a collection of Puma products featuring six WWE legends including “Stone Cold” Steve Austin , Ric Flair and The Undertaker.

Via WWE:

For its first WWE product drop, Foot Locker will release a collection of Puma products designed by Alexander John, featuring exclusive art of six WWE legends: “Stone Cold” Steve Austin, The Ultimate Warrior, “Macho Man” Randy Savage, Ric Flair, André the Giant and The Undertaker.

The collection will include 600 pairs of WWE-inspired white Puma Clydes – 100 pairs per legend – in custom boxes. Additionally, 23 pairs of black Puma Clydes will be sold, touting Undertaker imagery and packaged in a collectible casket. The WWE legends will also be featured on exclusive Puma T-shirts.

The new collection will be exclusively curated by renowned DJ, host and WWE enthusiast, Peter Rosenberg.

In celebration of WrestleMania 33, Foot Locker will sell the WWE-licensed product in 33 select Puma Lab Powered by Foot Locker locations around the country, slated to hit stores on Saturday, April 1, one day before the big event.

Payout Perspective:

These shoes are for the diehard WWE fans or sneakerheads looking for something original and unique.  The release is a reflection of the WWE’s ability to partner with brands that cater to demos it wants to attract.  The limited nature of these shoes will ensure a sellout and while they won’t be as coveted as a Jordan release, fans will clamor for them as this is one of the bigger weeks for pro wrestling.

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