UFC 208 Prelims draw 824,000 viewers
February 14, 2017
The UFC 208 Prelims drew 824,000 viewers on FS1 Saturday night. The event aired from 8-10pm ET on Saturday preceding the PPV.
The event drew 420,000 viewers in the adult 18-49 demo per Sports TV Ratings. The show peaked at 1,046,000 viewers during the main fight of the telecast: Belal Muhammad’s win over Randy Brown.
Also of note related to UFC 208 programming, the weigh-ins drew just 80,000 viewers on FS1 from 6-7pm on Friday.
The pre-fight show on FS1 drew 259,000 viewers (142,000 in A18-49 demo) from 6:30-8pm ET. The post-fight show drew 207,000 viewers (111,000 in A18-49 demo) from 1:06-2:06amET.
If you wanted to draw any parallels here, UFC 206 Prelims in December drew 777,000 viewers. 206 drew 150,000 PPV buys. UFC 204 in October drew 678,000 viewers and ended up with 290,000 PPV buys. While it’s not an exact science, the prelims have been used as one of the indicators for PPV buy rates. Realistically, it may mean the actual PPV does somewhere between 200-350K PPV buys. I would believe it being on the lower end of this.