UFC Fight Night 105 draws 907,000 viewers, Prelims draw 760,000

February 22, 2017

UFC Fight Night 105 drew an average of 907,000 viewers on FS1 Sunday night per Sports TV Ratings.  The prelims which preceded the event drew 760,000 viewers.

The main card featured Derrick Lewis and Travis Browne in the main event.  Lewis earned the victory with a stoppage of Browne.  The 2 hour prelims event featured four fights including Carla Esparza and Randa Markos.

The main card drew 435,000 viewers in the A18-49 demo while the prelims drew 330,000.

Payout Perspective:

The FS1 fight card had stiff competition on Sunday night as it went up against the NBA All-Star game which aired on both TNT (drawing over 6.5M viewers) and TBS (over 1.2M viewers0.  The 907K is not far off from last month’s Sunday night event featuring BJ Penn.  That event, UFC Fight Night 103, drew 1.090 million viewers with the prelims garnering 824,000.  Not a bad showing considering the competition on Sunday night.

Bellator 172 draws 807,000 viewers

February 22, 2017

Bellator MMA drew 807,000 viewers on Saturday night on Spike TV per Sports TV Ratings.  The event also drew 407,000 in the adult 18-49 demo.

The main event was to be Matt Mitrione and Fedor Emelianenko but that fell through just hours before the show was to start.  The event went on with Josh Thomson taking on Patricky Freire in the main event.  Pitbull stopped Thomson in the second round in his home town.

Payout Perspective:

Certainly, you have to think that Bellator expected more from this event but with the late cancellation and no Fedor, 807,000 viewers seems pretty good.  It went up against NBA All-Star Saturday night on TNT which drew over 5.6 million viewers as well as Showtime Boxing during a free preview weekend.

Rousey to guest star on NBC series

February 22, 2017

MMA Junkie reports that Ronda Rousey will be back on television guest starring on the NBC crime-drama series “Blindspot.”

Rousey will play a female prison inmate.  The backstory of her role here:

Rousey will be playing DEVON PENBERTHY: a female prison inmate who grew up in a working-class family from the White Mountains of New Hampshire, and is serving time for transporting weapons across state lines. She is a tough, athletic woman who knows how to fight and handle a weapon.

Payout Perspective:

Maybe we are seeing Rousey’s next career taking shape.  Despite losing this past December, her Hollywood agency is still seeking opportunities for her outside of the Octagon.  It will be interesting to see whether or not her last two fights and her shunning the spotlight will negatively impact her persona as she moves away from fighting.

UFC Fight Night 105 attendance, gate and bonuses

February 20, 2017

MMA Junkie reports the attendance, gate and bonuses for Sunday’s UFC Fight Night 105 from Halifax.

The event took place at the Scotiabank Centre in Halifax, Nova Scotia, Canada.  The event drew 8,123 for a live gate of $575,832 U.S. dollars.

The bonuses went to Derrick Lewis and Travis Browne for Fight of the Night while the performance bonuses went to Paul Felder and Thiago “Marreta” Santos.  Each earned $50,000.

Payout Perspective:

The event was a little below capacity for the arena but based on reports the Canadian fans were happy that the UFC came to town.  No real issues with the bonuses.  Santos stoppage was the better stoppage in my opinion.

Mitrione out of Bellator 172, so is Fedor

February 18, 2017

Matt Mitrione is out of Bellator 172 with a sickness just hours before the start of the main card.  Bellator has indicated it will look to reschedule the fight at a later date.

The new main event is Josh Thomson and Patricky Freire.

There was much anticipation for this fight as the legend of Fedor is something that old school fans and new casual fans were interested in.  The cancellation derails momentum for this event and potential big ratings for tonight.

Although Bellator scrambled to find a replacement, one can imagine how hard it would be to find a replacement just hours before the fight.

Bellator had been banking on this event and the pre-fight shoulder fighting was unique and entertaining.  See below.  Comedian Adam Carolla narrated this video vignette with many guest appearances.

Cyborg cleared to return

February 17, 2017

USADA has granted Cris “Cyborg” Justino a retroactive exemption after a December 2016 out-of-competition test discovered a banned diuretic in her system.

Justino will now be next in line to face newly crowned featherweight division champ Germaine de Randamie.

The drug which Justino’s test was flagged for spironolactone, which was to treat fertility issues according to the Brazilian fighter.

From the USADA release:

Upon notice of her positive test, Justino immediately identified a medication prescribed by her physician for the treatment of a common endocrine disorder as the source of the prohibited substance detected in her sample. She also participated in multiple interviews with USADA’s investigative team and consented to USADA interviewing her physician as well.

After a thorough investigation of the circumstances that preceded her positive test, which included a comprehensive review of Justino’s documented medical history, USADA accepted Justino’s explanation that her use of Spironolactone began in late September, following her bout at UFC Fight Night Brasilia, and was in accordance with her physician’s recommendation for the treatment of a legitimate medical condition. Nonetheless, because Spironolactone is prohibited at all times under the UFC Anti-Doping Policy, USADA advised Justino that her use of the medication without a valid TUE violated the UFC Anti-Doping Policy. Accordingly, Justino applied for a TUE to authorize her use of the medication, with retroactive effect.

Justino could have faced a 2-year suspension.

Payout Perspective:

All indications looked as though this was going to happen.  Dana White made public statements about Cyborg possibly returning soon.  Fortunately, she can come back immediately.  Look for her to face de Randamie for the featherweight title.  Of course, if she is unable to go due to her hand injury, the UFC will have to find a suitable opponent in the feather weight division.

Showtime to air Broner fight on Twitter

February 17, 2017

Showtime Boxing will air its main event Saturday night on twitter featuring Adrien Broner and Adrian Granados.  It’s the first-ever of its kind for the sport of boxing.

The event coincides with Showtime’s free preview weekend.  The card will also be on Showtime this Saturday night at 6pm PT.

This past fall, the NFL aired Thursday night football games on twitter as a method to expand its audience, fan engagement and future means for revenue.  Since then, college football, college basketball, tennis and golf have all streamed on the social media platform.

Payout Perspective:

The twitter stream could be the wave of the future for sports viewership.  Also, twitter is finding ways to bolster its business.  Despite its heavy use, it has not capitalized on turning it into an investment return.  We will see how this will do for twitter viewing.  Broner is a name that is attempting to comeback after several bad outings.

McGregor featured in latest GQ

February 16, 2017

Conor McGregor is featured on the cover of the latest GQ magazine.  In the interview, he talks about Floyd Mayweather and the continued rumors of their proposed fight.

The interview talked about Mayweather, the possibility of an MMA fighter union and his impending fatherhood.

Notably, GQ featured Cody Garbrandt last week and now has McGregor on the cover this week.

Payout Perspective:

One has to think that the new exposure in GQ is aided by WME-IMG.  The McGregor features sure feels like additional marketing for a proposed fight while he is on paternity leave.  Otherwise, there’s no reason for the feature at this time.

NAC to vote on rehearing of McGregor disciplinary case

February 16, 2017

MMA Fighting reports that Conor McGregor requests a rehearing of his NAC disciplinary case.  In an unprecedented move, the NAC plans on putting McGregor’s request up for a vote at the March 22nd meeting.  Notably, NAC executive director and chairman Anthony Marnell recommend the request be granted.

According to a statement released by the NAC on Tuesday, McGregor met with Marnell and Bennett.

In October, the NAC determined McGregor’s original fine to be $75,000 plus 50 hours community service and a public service announcement that would be $75,000 in value.

Since then, McGregor has filed for a judicial review of the NAC ruling in Clark County Superior Court.

As we all know, McGregor is aiming for a boxing match with Floyd Mayweather.  With the intent that the matchup happens in Las Vegas, McGregor would have to obtain a license.  However, the disciplinary fine precludes McGregor from receiving the boxing license.

Payout Perspective:

A rehearing is a clear indication that the NAC wants to reduce the disciplinary charges for McGregor.  Moreover, they want to grant him a license so, if a fight with Mayweather actually occurs, it can happen in Vegas.  This rehearing is not how due process should occur as the appeal should go to the court.  But, if McGregor agrees to dismiss the judicial review in lieu of settling the case at the NAC, I’m sure that could happen.

GSP is back in UFC according to report

February 15, 2017

MMA Fighting reports that Georges St. Pierre has agreed to a new contract with the UFC.

GSP, the former UFC welterweight champion, has been out of action since UFC 167.

Last year, GSP proclaimed himself a “free agent” after an impasse on a new contract with the new owners of the UFC. GSP’s attorney, Jim Quinn, stated that the existing contract St Pierre had with the UFC was terminated although the UFC disagreed.  Legal action seemed almost a given.

Notably, GSP was one of several fighters at a news conference late last year to announce the formation of MMAAA, an effort to organize MMA fighters.

No word at this point if St Pierre will continue those efforts after signing with the UFC.

Payout Perspective:

If you listened to The MMA Hour on Monday, Michael Bisping indicated that GSP may be his next opponent.  Now, this makes sense upon learning word of the signing.  GSP has business acumen and he knew that if he wanted to fight he’d want to sign with the UFC.  The company needs another top draw with the prolonged absence of Conor McGregor and the uncertain future of Ronda Rousey.  The report indicates that GSP is looking to fight in the third quarter of the year.  However, one might think that if a fight with Bisping can be made for July’s International Fight Week that would be the best case scenario.

« Previous PageNext Page »