UFC 207 early PPV estimates: 1.1M buys
January 6, 2017
UFC 207 looks to have done well on PPV as initial estimates by The Wrestling Observer’s Dave Meltzer have the PPV at 1.1 million buys.
UFC 207 featured the return of Ronda Rousey as she faced Amanda Nunes for the UFC bantamweight title. Nunes stopped Rousey in the first round.
The 1.1 million PPV buys ties UFC 193 as the largest buy rate for a Ronda Rousey headlined event.
UFC 193 – 1.1M
UFC 190 – 900,000
UFC 184 – 600,000
UFC 170 – 350,000
UFC 157 – 450,000
The buy rates do not include the events where Rousey was the co-headliner with Chris Weidman (UFC 162 and UFC 168). UFC 168 drew 1.025M buys but was the return of Weidman-Silva. It was also Tate-Rousey. UFC 207 reflects the Rousey demo. The PPV was not hurt due to the PPV being on Friday night or the fact she did not do the regular media rounds to promote the fight. You probably cannot turn your back on the media all the time but the fact that Rousey was returning provided some extra interest for her fans. It also shows the niche that she has carved out and if she were to retire, would there be another woman fighter that could garner this much attention.