Showtime gets victory over HBO in Saturday boxing ratings
January 31, 2017
Showtime Boxing’s card on Saturday night did better than HBO’s Boxing After Dark. The Showtime card featured Leo Santa Cruz taking on Carl Frampton in a rematch of their first encounter last July.
Santa Cruz-Frampton peaked with 643,000 Showtime subscribers and an overall viewership tally of 587,000 for the main event which lasted from 11:07pm-11:57pm ET according to Nielsen.
In comparison, per Sports TV Ratings HBO’s Boxing After Dark drew 497,000 viewers (234K in A18-49) for Miguel Berchelt and Francisco Vargas. Berchelt victory over Vargas aired approximately the same time as Santa Cruz-Frampton. The other fight on HBO BAD featuring Takashi Miura knocking out Mickey Roman drew 491,000 viewers (209K in A18-49).
It’s clear that Santa Cruz-Frampton was the more notable fight to watch on Saturday night despite the fact that the BAD telecast had solid viewer numbers. The fight was a rematch of their July 2016 fight which handed LSC his first loss. It’s a rare victory for Showtime Boxing which seems to lag in viewers in comparison to HBO.