Golden Boy-ESPN announce TV deal
January 20, 2017
Golden Boy Promotions and ESPN have entered into an agreement to air the promotion’s fights on the sports network according to ESPN. The first of 42 fights will begin airing in March.
The events will take place on Thursday, Friday or Saturday nights which will mark a return to boxing on ESPN.
Tecate will sponsor the series which will air on ESPN2 and be simulcast in Spanish on ESPN Deportes. The agreement has scheduled 18 fights in 2017 and 24 in 2018. There is an option for a third year.
Notably, the ESPN article indicates that the exclusivity provision with ESPN and PBC was eliminated as part of the settlement with Top Rank Boxing’s antitrust lawsuit last year. Golden Boy’s lawsuit against Al Haymon continues with a pending motion for summary judgment yet to be decided. The trial is set for March, the week prior to the debut of Golden Boy on ESPN.
This is a good sign for boxing with increased exposure for Golden Boy’s stable of fighters. It also brings into the question of the whether Premier Boxing Champions will return to ESPN this year. The deal will rely on sponsors than a license fee and we can see Tecate as a presenting sponsor with others to help fund the series.