Golden Boy-ESPN announce TV deal

January 20, 2017

Golden Boy Promotions and ESPN have entered into an agreement to air the promotion’s fights on the sports network according to ESPN. The first of 42 fights will begin airing in March.

The events will take place on Thursday, Friday or Saturday nights which will mark a return to boxing on ESPN.

Tecate will sponsor the series which will air on ESPN2 and be simulcast in Spanish on ESPN Deportes. The agreement has scheduled 18 fights in 2017 and 24 in 2018.  There is an option for a third year.

Notably, the ESPN article indicates that the exclusivity provision with ESPN and PBC was eliminated as part of the settlement with Top Rank Boxing’s antitrust lawsuit last year. Golden Boy’s lawsuit against Al Haymon continues with a pending motion for summary judgment yet to be decided.  The trial is set for March, the week prior to the debut of Golden Boy on ESPN.

Payout Perspective:

This is a good sign for boxing with increased exposure for Golden Boy’s stable of fighters.  It also brings into the question of the whether Premier Boxing Champions will return to ESPN this year.  The deal will rely on sponsors than a license fee and we can see Tecate as a presenting sponsor with others to help fund the series.

22 Responses to “Golden Boy-ESPN announce TV deal”

  1. TOPS E on January 21st, 2017 3:30 AM
  2. Etops on January 21st, 2017 5:24 AM

    That’s it tops e?

  3. d on January 21st, 2017 11:39 AM

    I don’t see how this is any better than PBC having fights on ESPN, which bombed royally. If anything the ratings will be worse because the quality of fights are that of Tuesday Night Fights. These are prospect fights, not contender fights and ESPN is not paying a license fee for it, GB is going to have to produce it themselves and rely on ads. That is very costly and the reason why PBC failed miserably.

    With the current state of boxing practically dead in the US, I can’t imagine this doing the ratings it would require to be renewed. This has PBC written all over it.

  4. TOPS E on January 21st, 2017 3:42 PM

    http://www.fightnews.com/Boxing/haye-schaefer-team-tackle-uk-market-390620 smart move on schaefer and haye combining las vegas,us tv to european market….double the sponsors….its what consumer products do globally…one t commercial targeted to diff countries

  5. Cutch on January 21st, 2017 4:41 PM

    That’s a UK deal, for UK fighters in the UK and if they can get a guy high enough in the rankings were he fights in the US good for them but most of the top UK guys are signed to other UK promoters. btw Haye is a Brit. Schaefer is Swiss.

  6. TOPS E on January 21st, 2017 5:35 PM

    http://fighthype.com/news/article27651.html listen 2.53 ….its bringing u.k. Europe u.s…..smart move

  7. Caramel City on January 22nd, 2017 1:27 AM

    PBC had the most watched fight in the United States last year. I don’t know how you could say boxing is dead in America.
    Thurman vs Garcia will do over 5-7 million viewers. Keith Thurman thinks they can do 8 million and that could substantially happen.

  8. lol on January 22nd, 2017 5:00 AM

    @Caramel City, Some of these people think MMA is taking over Boxing because they now can fall back on Mcgregor’s PPVs, the only star they have left. Boxing has many stars on the rise including Anthony Joshua. Joshua vs Klitchsko will probably break a million PPV buys in the UK. But since MMA’s market is only in the U.S. they conveniently claim that the U.S. is where the money is.

  9. Diego on January 22nd, 2017 8:51 AM

    https://www.boxing247.com/press-boxing/erislandy-lara-yuri-foreman-2/68316. More good news

    If that’s good news then I feel sorry for boxing. At best it’s mediocre news.

  10. TOPS E on January 22nd, 2017 11:23 AM

    Yup because lara has a boring style and yet gets good ratings is definitely good news.so feel sorry for it hahahaha

  11. TOPS E on January 22nd, 2017 2:38 PM

    m.youtube.com/watch?v=u4g5JTNweog feel sorry for this….the whole charade game is a setup for dw favorite Sage northcutt …..hahahaha…they titled it thompson does mcgregor,…everybody else there was a prop..hahaha….pathetic! Accomplished ufc fighters and at the center hypeboy

  12. TOPS E on January 22nd, 2017 2:40 PM
  13. Wil on January 23rd, 2017 5:30 AM

    Good news for fight fans, another series to watch, with more fights. I am definitely excited about the show, especially since GBB has been low key other than Canelo. No doubt much of the Mexican-American boxing fans will be watching. Should do good ratings.

  14. Diego on January 23rd, 2017 9:57 AM

    d – Golden Boy isn’t overpaying fighters and burning through cash. They will profitably put on regular shows with up and coming fighters for modest ratings and maybe do a couple of big shows with bigger name fighters.

    The key words there are profitably and regular.

    Tops E – your delusions are always amusing. Thanks for doing you.

  15. d on January 23rd, 2017 11:03 AM

    “PBC had the most watched fight in the United States last year. I don’t know how you could say boxing is dead in America.”

    Hahaha. That was only because it had the Olympic viewers hang around. Notice how distorted their numbers were for that fight compared to all of their other fights? Their debut with one of their biggest lineups didn’t even do that number. They are also closing up shop soon, everyone is aware of this. ”

    “Thurman vs Garcia will do over 5-7 million viewers. Keith Thurman thinks they can do 8 million and that could substantially happen.”

    Yeah, because that’s a fair assessment, taking an opinion of the fighter involved. What’s most likely is they do something around 3m viewers with two big names that if they were in the UFC would be fighting on ppv. Speaking of ppv, boxing had by far its worst year since the inception to ppv, in 2016. It was a disgrace. That’s more of the reason why boxing is dead in the US. Well, that plus HBO/Showtime slashing their boxing budgets, PBC failing miserably and ratings across the board being down.

  16. d on January 23rd, 2017 11:03 AM

    “PBC had the most watched fight in the United States last year. I don’t know how you could say boxing is dead in America.”

    Hahaha. That was only because it had the Olympic viewers hang around. Notice how distorted their numbers were for that fight compared to all of their other fights? Their debut with one of their biggest lineups didn’t even do that number. They are also closing up shop soon, everyone is aware of this. ”

    “Thurman vs Garcia will do over 5-7 million viewers. Keith Thurman thinks they can do 8 million and that could substantially happen.”

    Yeah, because that’s a fair assessment, taking an opinion of the fighter involved. What’s most likely is they do something around 3m viewers with two big names that if they were in the UFC would be fighting on ppv. Speaking of ppv, boxing had by far its worst year since the inception to ppv, in 2016. It was a disgrace. That’s more of the reason why boxing is dead in the US. Well, that plus HBO/Showtime slashing their boxing budgets, PBC failing miserably and ratings across the board being down.

  17. d on January 23rd, 2017 11:08 AM

    “Some of these people think MMA is taking over Boxing because they now can fall back on Mcgregor’s PPVs, the only star they have left. Boxing has many stars on the rise including Anthony Joshua. Joshua vs Klitchsko will probably break a million PPV buys in the UK. But since MMA’s market is only in the U.S. they conveniently claim that the U.S. is where the money is.”

    Well, mma has clearly taken over boxing. McGregor isn’t the only one who can sell a ppv. If McGregor was the only star they had left, why did UFC 200 hit 1.2m buys? When was the last time a boxing ppv hit 1m buys? Better yet, when was the last time a boxing ppv hit 400k buys?

    Joshua-Klitschko will not hit 1m buys in the UK. That is also factoring in their ppv costs around about 40% of what UFC’s are. So even if they hit 1m buys, that would be like 400k buys for a UFC.

    Yeah, mma’s only market is the US. That’s why they did what 50k fans in Australia for Rousey-Holm? That’s why they sell out the 02 arena for every event there. Japan, Brazil, etc.

    By the way, the N. American market is so much bigger than any other market for combat sports.

  18. d on January 23rd, 2017 11:12 AM

    “d – Golden Boy isn’t overpaying fighters and burning through cash. They will profitably put on regular shows with up and coming fighters for modest ratings and maybe do a couple of big shows with bigger name fighters.
    The key words there are profitably and regular.”

    Well, they may be. They will be burning through some money up front as they will have to produce the events. There is no licensing fee. Much higher risk involved for GB.

    Although they clearly won’t be paying fighters what PBC was, the ratings will also be considerably lower considering they won’t have the names PBC brought to the table.

  19. TOPS E on January 23rd, 2017 11:35 AM

    D breaks down and cries hahahaha…long essays again

  20. TOPS E on January 23rd, 2017 12:20 PM

    Hahaha…no dont thank me feel sorry for the ufc desperatley still hyping dw favorite even if they keep on losing….now he stopped.school and working with the champ….hahaha..pathetic

  21. TOPS E on January 23rd, 2017 12:47 PM
  22. d on January 24th, 2017 9:18 PM

    Topps is on the warpath. Reality has set in that the UFC is all over the place and boxing is done in the US. HAHAHAHA!!

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