Record economic impact for WrestleMania 32

November 18, 2016

The WWE announced that WrestleMania 32 generated $170.4 million in economic impact for the Dallas/Arlington region this past April.  The results come from a study conducted by the Enigma Research Corporation.

The $170.4 million is a new record for the economic impact the WWE’s annual event does for a host region.  It is the 5th consecutive year that WrestleMania generated more than $100 million in economic impact.

Last 5 WrestleManias and their economic impact

Wrestlemania 27: Atlanta – $62 million

Wrestlemania 28: Miami – $102.7 million

Wrestlemania 29: NY/NJ – $101.2 million

Wrestlemania 30: New Orleans – $142 million

Wrestlemania 31: Santa Clara – $139 million

 Payout Perspective:

It’s not shocking that with the event taking place at AT&T Stadium that the WWE would set an economic impact record.  Obviously, the study was commissioned to maximize on the impact the event had on the area as it will serve as a marketing tool for cities to lobby for the event for their city and/or region.  This news happened the same week that the WWE is set to roll out a new business model for its four annual major PPVs (WrestleMania, SummerSlam, Survivor Series and Royal Rumble) which includes bringing all of its WWE brands to the city for shows.  Thus, NXT, Raw, Smackdown Live will have shows in the city in addition to the PPV.  For the WWE, the plan is to have more fans seek out the events as destination “vacations.”  This would have more of an economic impact on cities hosting these events.

2 Responses to “Record economic impact for WrestleMania 32”

  1. Fight Fan on November 19th, 2016 8:54 AM

    Interesting but wwe needs some fresh faces. Cena, lesnar, Undertaker have been the main guys for years (Orton too).

  2. Wil on November 21st, 2016 1:37 PM

    havnt watched WWE since the days of the Rock and Stone Cold….before that had been watching since the days of Ric Flair, the Von Erichs, Kamala, etc etc

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