Pacquiao-Vargas draws “a little over 300,000” PPV buys
November 16, 2016
USA Today reports that the November 5th fight between Manny Pacquiao and Jessie Vargas deliver “a little over 300,000” PPVs according to Bob Arum. The event was the first event in years without support without HBO as its PPV distributor.
Pacquiao defeated Vargas via unanimous decision and won a welterweight title in the process. Arum indicated that the buy rate was similar to Pacquiao-Bradley III last April. The initial report from ESPN on Pacquiao’s fight last April was between 400-500K PPV buys.
Pacquiao-Vargas: ~300K PPV buys
Pacquiao-Bradley III: ~400-500K PPV buys
Pacquiao-Mayweather: 4.4M PPV buys
Pacquiao-Algieri: ~300K PPV buys
Pacquiao-Bradley II: ~750-800K PPV buys
Arum intimated in the article that he will not need HBO as its PPV distributor based on the results of this event. If you saw the PPV, Arum is focusing on Asia for Pacquiao in terms of sponsorship and revenue. The card was stacked with Asian fighters and Chinese sportswear maker, Anta, was a visible sponsor for the event. We shall see if Top Rank can recoup some of its losses in the domestic market with international gains.