UFC sale made official

August 22, 2016

The UFC has officially sold as first reported by Darren Rovell. Forbes.com received confirmation from a WME spokesperson Monday afternoon.

The sale for $4 billion means that the Fertitta brothers will cash out nearly $870 million in post-tax cash according to Forbes.com. The Fertitta brothers will not be involved in the day to day operations of the new UFC but will retain a “passive minority interest in the organization.” As previously reported, Dana White has a 5 year deal and will receive 9% of the company’s annual net profits.

Payout Perspective:

We saw glimpses of the new regime this past Saturday as the PPV lacked the “Face the Pain,” theme song at the beginning. Also, no post-fight press conference. The deal gives the Fertitta brothers a hefty return on what was once a speculative investment.

5 Responses to “UFC sale made official”

  1. Skeptic on August 23rd, 2016 1:27 AM

    Riiiiiiiight.
    So a mediocre MMA platform is worth more than the best soccer clubs in the world?

    Please cut the nonsense!

  2. E TOPS on August 23rd, 2016 3:20 AM

    You can’t compare the two because one is a team sport and the other is an individual sport. I bet the English Premier league is worth 10 times as much as the UFC. MLS however is worth $3.1 billion if you add up each team value at the moment..

  3. Skeptic on August 23rd, 2016 7:17 AM

    FC Barcelona is worth about 4 billion. Are you telling me the UFC is worth as much as one of the best soccer clubs in the whole world?

  4. mmaguru on August 23rd, 2016 11:35 AM

    @skeptic
    Obviously yes, if UFC sold and was valued at 4 billion.

  5. Skeptic on August 23rd, 2016 1:36 PM

    “I believe everything they say, because they’re telling me exactly what I want to hear”

    So you think an overrated American MMA platform with little to no relevance overseas (except for Ireland and Brazil) is worth as much or even more than the most popular soccer clubs in the world?

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