Bellator 160 peaks at 1.1M viewers

August 31, 2016

Bellator 160 this past Friday peaked at 1.1 million viewers on Spike TV.  It drew another 833,000 viewers in DVR + 3 ratings.

Bellator 160 featured Benson Henderson taking on Patricio “Pitbull” Friere.  Henderson won via TKO although the stoppage occurred due to a broken fibula sustained by Pitbull.

The overnight viewership for the event was 725,000 and the DVR numbers increased the ratings by 13%.

Notably, Bellator 159 peaked at 1,015,000 viewers in July.  It increased in viewership from 668,000 viewers to 709,000.

Report confirms matchmaker Joe Silva leaving UFC

August 31, 2016

Longtime UFC matchmaker Joe Silva will be leaving his post for the company at year’s end.  Multiple sources confirmed the news.

On the heels of a $4 billion sale to WME-IMG, Silva likely leaves the UFC on good terms.  MMA Junkie noted that Sean Shelby will likely takeover Silva’s duties.

The UFC has not confirmed Silva’s impending departure.

Payout Perspective:

The inference drawn here is that Silva is likely cashing out after the sale.  Silva has been the Vice President of Talent Relations since the company was taken over by Zuffa.  We shall see if there will be any more departures as a result of the UFC sale.

UFC on Fox 21 ratings produce lowest ratings ever

August 30, 2016

UFC on Fox main card this past Saturday drew less than the actual overnights as it scored 1,983,000 viewers with a 1.2 rating in the adult 18-49 demo and a 2 share.  The ratings were hampered due to some major markets including Detroit and Las Vegas showing the sign on tape delay or on another station.

The overnight rating of 2.22 million viewers was skewed due to some major markets airing NFL preseason games during the time slot.  In addition, the short main event may have hurt the overall number due to the fact that most UFC on Fox shows do their best in the overrun.

The peak viewership for the event was 2,207,000 viewers from 9:15-9:30pm ET.  This was during the Pettis-Oliveira fight.

The UFC on Fox Prelims drew a 0.7 ratings with a 2 share for 1.122 million viewers.  It delivered a 0.6 rating among men 18-34 with 189,000 viewers.  The prelims preceded the main card from 6-8pm ET on Fox.

UFC on Fox 21

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,220,000 1,983,000

Payout Perspective:

The preemption of the UFC on Fox show in some major markets due to NFL preseason may mean that we will not see another UFC on Fox show in late August.  Its the first time that the ratings have gone down from overnights as the lack of an overrun plus the preemption due to football caused the drop.

PBC on Spike draws 507,000

August 30, 2016

PBC on Spike TV Saturday night drew 507,000 viewers according to Nielsen sources.  The ratings reflect a slight decrease in viewership from last month.

The event featured Robert Guererro as he faced David Perralta.  It was Perralta that came out on top with a split decision victory.

The card, which aired from 9-12:10am ET, drew 196,000 viewers in the adult 18-49 demo per Sports TV Ratings.

PBC on Spike
3/13/2015 869,000
4/24/2015 569,000
5/22/2015 772,000
6/12/2015 446,000
8/14/2015 679,000
9/11/2015 581,000
10/16/2015 315,000
11/13/2015 466,000
4/1/2016 873,000
4/29/2016 513,000
7/29/2016 531,000

Payout Perspective:

PBC went up against NFL Preseason Football and UFC on Fox Saturday night which likely siphoned viewers from finding boxing on Spike TV.  Guererro has an entertaining style which is why he continues to be on television.  But, the 507,000 reflects the fact that there were other options for the casual viewer to watch.

Henderson tops Bellator 160 payouts

August 29, 2016

MMA Fighting reports the salaries from Friday’s Bellator 160.  Benson Henderson was the top paid fighter making $75,000 as disclosed by the California State Athletic Commission.

Via MMA Fighting:

Benson Henderson ($75,000 + no win bonus = $75,000) def. Patricio Freire ($50,000)
Derek Anderson ($10,000 + $10,000 = $20,000) def. Saad Award ($18,000)
Georgi Karakhanyan ($17,000 + $17,000 = $34,000) def. Bubba Jenkins ($14,000)
A.J. McKee ($10,000 + $10,000 = $20,000) def. Cody Walker ($8,000)

David Duran ($2,000 + $2,000 = $4,000) def. Kyle Estrada ($1,500)
Steve Ramirez ($1,750 + $1,750 = $3,500) def. Ron Henderson ($2,000)
Joey Davis ($5,000 + no win bonus = $5,000) def. Keith Cutrone ($1,500)
Gabriel Green ($1,500 + $1,500 = $3,000) def. Alex Trinidad ($1,500)
Andy Murad ($2,000 + $2,000 = $4,000) def. Johnny Cisneros ($2,000)
Jake Roberts ($5,000 + $5,000 = $10,000) def. Stephen Martinez ($2,500)
Chinzo Machida ($8,000 + $8,000 = $16,000) def. Mario Navarro Jr. ($2,500)
Jacob Rosales ($1,500 + $1,500 = $3,000) def. Mike Segura ($1,500)

Payout Perspective:

Henderson’s last reported UFC payout was in January 2015 when he made $48,000 in a loss to Donald Cerrone.  He did make more as the lightweight champion.  At UFC 164, when he lost his belt to Anthony Pettis, he made $110,000.  The $75,000 with no win bonus is a likely step up from his UFC pay at the time he left in November 2015.

Bellator 160 draws 725,000 viewers

August 29, 2016

Bellator MMA Live drew 725,000 viewers on Spike TV Friday night per Sports TV Ratings.  160 represents a slight increase (approximately 8%) from Bellator 159 last month.

The event featured Benson Henderson as he took on Patricio “Pitbull” Freire.  Henderson won via TKO due to a broken leg sustained by Pitbull.  Henderson will take on Michael Chandler in November.

The event scored 327,000 viewers in the adult 18-49 demo.  It was an increase from last month’s 283,000 viewers in the demo.

Bellator through 160

Payout Perspective:

A rather light night of viewership in sports TV cable ratings as no event surpassed 1 million viewers.  The live NFL Preseason game on the NFL Network drew 918,000 viewers.  The game was opposite Bellator in the second hour of the Spike event.  Also, ESPN’s College Football Primetime scored 782,000 viewers in the same time frame.  Either the event was not heavily pushed or Benson Henderson is no longer a fighter to watch as the ratings saw a modest increase.

UFC on Fox 21 draws 2.22M viewers

August 28, 2016

Television By Numbers reports UFC on Fox 21 drew 2.22 million viewers last night on Fox.  The event is down from July’s Fox event as it went up against NFL Preseason on CBS.

The event featured Demian Maia taking on Carlos Condit in the main event.  Maia submitted Condit in the first round.  There was no overrun since the event ended in the first two minutes of round 1.  Also on the card was Paige VanZant return to the octagon as she got the TKO against Bec Rawling in the first round.

Last month, UFC on Fox 20 received 2.44 million overnight viewers and was a surprising success as Holly Holm was featured in the main event.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,220,000

UFC on Fox 21 Ratings

According to TV By Numbers it drew 0.8 in the adult 18-49 demo and a 3 share.  The NFL on CBS drew 4.28M viewers (1.0 rating A18-49/4 share).  Overall, UFC on Fox drew the less overall in total viewers but was second behind the NFL in A18-49 demo and overall market share.

Payout Perspective:

Not a huge bump for PVZ’s return.  The NFL Preseason games caused for the lower number.  Despite exhibition, NFL Football is still a draw.  There was a PBC on Spike TV card on as well although that likely had no effect on the UFC viewership.  This was the first time that a Fox show has been held in late August, so we might see them stick to mid-July and then again during NFL season.

UFC on Fox 21 attendance, gate and bonuses

August 27, 2016

UFC on Fox 21 drew 10,533 for a gate of $995,624 Canadian dollar which equates to $765,482 US dollars.  The event saw all bonuses going to fighters on the main card.

UFC on Fox 21 bonuses went to Joe Lauzon, Jim Miller, Paige VanZant and Demian Maia.  Lauzon and Miller earned Fight of the Night while VanZant and Maia earned Performance bonuses for their work in stopping their opponents.

Of course, Anthony Pettis could have earned a bonus for his guillotine choke stoppage of Charles Oliviera.  It was the other fight on the card.

The numbers were announced post-fight by UFC executive Tom Wright.

Of the 4 events at the Rogers Arena in Vancouver, it ranks fourth among the four.  We note that the first 3 were PPV events.

  1. UFC 115: Liddell v. Franklin – 17,669 ($4,221,787)
  2. UFC 131: Dos Santos v. Carwin – 14,685 ($2,800,000)
  3. UFC 174: Johnson v. Bagautinov – 13,506 ($1,140,000)
  4. UFC on Fox 21: Maia v. Condit – 10,533 ($995,624)

Payout Perspective:

The attendance was considerably down as compared to the other events at Rogers Center.  However, the main card produced some great fights.  The ratings will depend on how many people were interested in seeing Paige VanZant fight after returning from her stint on ABC’s Dancing with the Stars.  You might recall last month’s Fox show pulled surprisingly good numbers on the strength of Holly Holm.  Could PVZ do the same for this card to help bolster ratings?

Hunter pulled from UFC on Fox fight due to potential USADA violation

August 27, 2016

For the second straight UFC on Fox show in a row, a UFC fighter has been pulled from a scheduled fight.  This time USADA has flagged Adam Hunter due to a potential UFC Anti-Doping violation due to an out-of-competition sample on August 11, 2016.

This time USADA has flagged Adam Hunter due to a potential UFC Anti-Doping violation due to an out-of-competition sample on August 11, 2016.

Hunter was scheduled to fight Ryan Janes on Saturday at UFC on Fox 21 in Vancouver.

The UFC issued a statement on the situation, a portion of it is below:

The UFC organization was notified today that the U.S. Anti-Doping Agency (USADA) has informed Adam Hunter of a potential Anti-Doping Policy violation stemming from an out-of-competition sample collection on August 11, 2016.

USADA, the independent administrator of the UFC Anti-Doping Policy, will handle the results management and appropriate adjudication of this case. It is important to note that, under the UFC Anti-Doping Policy, there is a full fair legal review process that is afforded to all athletes before any sanctions are imposed.

However, because Hunter was scheduled to compete against Ryan Janes this coming Saturday, August 27 in Vancouver, British Columbia, there is insufficient time for a full review before the scheduled bout and therefore the fight has been removed from the fight card.

The statement also indicated that Janes will receive his show money for the cancelled bout and will work to reschedule Janes in the future.

Hunter, who was to debut for the UFC on Saturday, posted a response to the removal on his Facebook page:

Payout Perspective:

Another case of unfortunate timing for the UFC as it has to scrubbed this fight the day before the fights.  Certainly, there has to be a better way to deal with these tests since Janes had to train and cut weight and now loses out on a chance on fighting and earning his win bonus.  It would be nice in these types of situations that fighter that did not do anything wrong (or is suspected of wrongdoing) is not penalized and is given their win bonus since the pulled fighter presumably caused the bout not to happen.

Boxing and MMA come together this weekend

August 26, 2016

The LA Times did a feature in anticipation of this weekend’s MMA/Boxing doubleheader in Southern California this weekend.  With Bellator having a show at the Honda Center in Anaheim Friday and PBC doing an event on Saturday, the story outlines the differences.

Friday night’s card features former UFC lightweight champion Benson Henderson while Saturday features Robert Guerrero.  The story details how Guerrero is an example of how losses do not matter so long as you can produce great fights.  This is a product, according to the article, of the MMA culture which does not penalize a fighter for a loss.  Rather, the type of style of fighting is more important.

For its part, MMA has evolved into more of a striking sport rather than grappling.  The story points to the lack of submissions at last week’s UFC 202.

Payout Perspective:

I think that boxing and MMA can be complimentary to each other rather than competing.  This weekend’s “doubleheader” in combat sports is a likely test to see if Spike can do another similar weekend.  Bellator has tried to mesh kickboxing and MMA to mixed results.  While the article indicates that MMA is taking from boxing with more fighters standing up and boxing is taking from MMA by producing better quality matchups regardless of Ls, I think the overarching point is that both sports are promoting excitement to entice fans.  That translates to more action which could lead to highlight knockdowns or knockouts.  While neither boxing or MMA will outright say it, there’s the belief that sudden violence that attracts the casual fan to the sport.

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