UFC – Topps introduce digital trading card app

June 30, 2016

The UFC announced the launch of its digital trading card app with Topps trading cards.  Topps UFC KNOCKOUT 16 will feature UFC stars and include performance-based contests updated in real-time during live UFC events.

The app which is available on select iOS and Android devices debuted Thursday.

Via UFC press release:

New digital cards and sets will be released daily in UFC KNOCKOUT. The app will feature a variety of trading cards with unique artwork, including digital versions of athlete memorabilia and autographs.

Topps has been a long-time partner of the UFC.  One might expect more of these partnership activation as we head into International Fight Week.

Payout Perspective:

Topps will still release regular cards but the digital cards are a sign of the possible future of collector’s cards.  It’s an interesting idea to get the younger demo involved.  But, I still miss the cards with the hard gum inside.

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