UFC 197: Payout Perspective

April 29, 2016

Welcome to another edition of Payout Perspective.  Better later than never, we write about UFC 197 taking place at the MGM Grand Garden Arena with the return of Jon Jones.

Jones takes care of OSP

Jon Jones returned to the UFC octagon to handily defeat Ovince St. Preux via unanimous decision.  OSP was a late replacement for Daniel Cormier and did his best, but it was clear that he was in there against a far superior opponent.  OSP’s cardio was not ready for a 5 round fight and he wasn’t able to do much against Jones.  It seems unfair to criticize OSP since he stepped up on late notice.  But, he was given a chance and was unable to capitalize.

For Jones, it was a good fight to get back into fighting.  It was his first fight since January 2015.  Next is a showdown with Daniel Cormier as the main event for UFC 200.

UFC 197

Mighty Mouse is still good

Say what you will about Demetrious Johnson, there were two fighters on the card that you may argue are the best for pound in the world.  Only one looked like it.  Johnson dispatched of former Olympian Henry Cejudo in round one of the defense of his Flyweight title.

There is no one left in the Flyweight division for Johnson.  Perhaps a rematch against Dominick Cruz would be the most compelling fight to help Johnson draw an audience he deserves.

Attendance and Gate

The event at the MGM Grand Garden Arena drew 11,352 fans for a gate of $2.3 million as announced at the post-fight press conference.

Bonuses

Also announced the presser, the $50,000 bonuses went to Demetrious Johnson, Yair Rodriguez, Danny Roberts and Dominique Steele.

Ratings

UFC 197 Weigh-Ins on FS1: 184,000

UFC Pre-Fight Show on FS1: 218,000 viewers

UFC 197 Prelims on FS1: 835,000 viewers

UFC Post-Fight Show on FS1: 279,000 viewers

UFC 197 Payouts

Jon Jones led the roster making $500,000 (with no win bonus) followed by Demetrioius Johnson ($195,000).

The rest of the payouts are here.  The payouts do not include the Reebok sponsor pay.

Promotion of the Fight

Jon Jones almost did not make this fight as he was cited once again for a traffic infraction.  This time, it caused him to violate parole and spend a couple days in prison.  Ironically, Daniel Cormier pulled out of the fight soon after Jones’ legal troubles.  Instead of a Jones-Anthony Johnson showdown, the pick was Ovince St. Preux.

Henry Cejudo made pro-UFC comments about Conor McGregor.  He then clarified the comments which seemed a little more confusing.  The fact that he was the guy that said he would not fight in Nevada so long as Nick Diaz was suspended makes his comments this week uneven.  Granted, he’s entitled to his opinion and just because he’s supported Diaz does not mean he has to support Conor.

The Embedded episodes focused on the return of Jon Jones, OSP, Mighty Mouse and Cejudo.  It also included the Pettis brothers training at the same time as Jones in preparation for the fight.

Sponsorships

Reebok, Harley Davidson, EA UFC 2, Toyo Tires, MetroPCS, Monster Energy Drink, Bud Light, mobile app game Mobile Strike were in octagon sponsors with Monster taking the center.

Jon Jones had a Monster sponsorship patch in addition to his Reebok gear.  He also held a Monster can after the fight in an old school way of promoting the drink.

Some notables: Jon Jones wore his sponsor, nutrition products company, GAT during an open UFC workout and it was captured on Embedded.

Luke Rockhold was seen in the crowd at UFC 197 sporting an Adidas hat.  Prior to the Reebok deal, Rockhold had a deal with Adidas.  Of course, since the two companies are linked, there was likely no problem with Rockhold wearing the hat.

Odds and Ends

Was it odd or great promotion that Daniel Cormier served as the color commentator for the Jones-OSP fight?

Was it me, or did it seem like OSP did not believe he was going to win this fight?

Demetrious Johnson is on Twitch.  One would think that he could connect his video game interest with MMA fans for more popularity.

Former UFC lightweight champion, and the only UFC fighter to grace the cover a Wheaties box, Anthony Pettis has lost his last 3 fights.

Cody East, the fighter found by Dana White, was stopped by Walt Harris in round 1 on the Early Prelims on UFC Fight Pass.

Even without Conor McGregor appearing at this event, it seemed like the biggest news was his “retirement” and then the UFC taking him off of 200.

Conclusion

There were only 50,000 google searches for UFC 197 nationwide the Friday before the event.  This does not bode well if we are to assume the searches relate to interest and the interest relates to PPV buys.  Jon Jones is not a standalone PPV star like Conor McGregor or Ronda Rousey.  OSP is not someone anyone knew.  Moreover, Mighty Mouse is not a PPV draw.  This event likely ends up with 350,000 PPV buys as many had predicted.

4 Responses to “UFC 197: Payout Perspective”

  1. Wil on April 30th, 2016 3:42 PM

    If I were Dana White and the Fertittas I would be doing everything in my power and that money could by to keep Jones dope free and out of jail……

  2. victor on May 1st, 2016 5:23 PM

    Mighty mouse needs to fight at 135 but ufc needs to increase he’s pay to go up 10lbs

  3. mmaguru on May 2nd, 2016 11:03 AM

    Wondering if Conor is right. UFC 200 won’t eclipse 1.5 million buys with him off the card.

  4. mmaguru on May 6th, 2016 10:51 AM

    UFC 100 is now said to have done 1.2 to 1.3 million buys and UFC 196 has done close to 1.5 million buys. Has Meltzer verified this?

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